So Tanqueray is out with a new W + K Amsterdam-created campaign that includes TV and outdoor and in the TV spots we see just how much goes into Tanqueray and and how all that muchness translates into the making of really good cocktails that cause tickle fights in the mouth of a man meeting an ex-girlfriend in Paris along with other friends who are too cool to visit the Eiffel Tower, the Mona Lisa or the Art du Triumph (or however you spell that) and how that's all about resisting the simple because, well, they drank Tangueray which, for some reason, caused them to appear in a commercial that's actually quite beautiful but just can't stop talking about how the ingredients in Tanqueray change people's behaviors like the guy who sneaks his way backstage and causes reviewers of advertising to write the world's longest run on sentence just to further define the essence of the campiagn so everyone can fully understand it so that when they go to the liquor store for gin their only choice will be Tanqueray and the only thing they'll do after drinking Tanqueray is fly to Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note that if they did a :60 of this commercial, we'd need to continue this article over at AdFreak, AgencySpy or Adland because we'd run out of space but oh wait that's stupid because you can't run out of space online because, well, it's not like offline media which has finite printed space but that no one reads anyway because old media is dying and new new media is where it's at which makes this entire statement moot so here we are back talking about that Tanqueray commercial that has such amazing ingredients that it makes people do strange things like visit Paris and not visit the Eiffel Tower, the Mona Lisa or the Art du Triumph and, oops, we already said that but we're running out of things to say about this commercial except to note that...it's time to shut the fuck up about this fucking commercial.
Wholly unintentional, Pepsi is enjoying a bit of added exposure in Times Square. It's signage is placed all around a digital display which is paying tribute to the King of Pop, Michael Jackson, who died yesterday.
Most brands don't willingly take advantage of a celebrity's death but it's a sure bet a few people at Pepsi and the brand's agency aren't complaining about this coincidental confluence of events.
See if you can find Barack Obama, Hillary Clinton and Michelle Obama in this Abraham Lincoln mosaic, part of a perception improvement campaign for Illinois State Bar Association. Created by & Wojdyla (yea, that's not a typo. what's up with these agency names?), the campaign consist of mobile billboards and posters.
Also appearing the in 3,055 head shot image are Stephan Douglas, Clarence Darrow, William Jennings Bryan and (Abe's son) Robert Todd Lincoln.
The campaign will make its debut this Sunday at the Chicago Gay Pride Parade.
Last night was the ceremony for Radio, Media and Outdoor -- not very exciting stuff, but you get a chance to review highly localized work you wouldn't otherwise be exposed to. Always good to remember what ad life is like outside internets.
Here are the Grand Prix winners for each category. Hopefully by now I don't need to tell you where to go to see the full list of oversized bookend recipients.
For RADIO: Net#Work BBDO/Johannesburg wins Grands Prix for "Dancer," "Dog" and "Ferret" -- three radio pieces for Virgin Atlantic Airlines, South Africa. Wanna hear? Listeny-listen.
For MEDIA: JWT Japan/Tokyo scores for "Kit Kat Mail 2009" on behalf of Nestle's Kit-Kat.
For OUTDOOR: TBWA\Hunt\Lascaris Johannesburg wins Grands Prix for "Fight the Regime," "Cheaper than Money," "Trillion Dollar Billboard," "Z$250,000,000" and "Wallpaper" -- on behalf of The Zimbabwean. The campaign's objective was, in great part, to demonstrate the ridiculous rate of inflation affecting Zimbabwean currency as a result of the current regime.
We covered one execution in which trillions of Zimbabwe dollars were used to wallpaper a billboard. Trillion dollar bills were also used as flyers. See the rest of the work; if you're curious about the roots of Z's current political situation, read some colourful background.
First ad I saw upon entering the Palais. Where better than a sweltering, decadent vacation spot to remind us of the dire consequences of climate change?
Somewhat less depressing than the wrist slitter cause ad that appeared on BART trains during New Years Eve '06.
Throw open that beach towel, get a public service announcement: "You're probably not expecting to drown today." Not especially, no.
Other fun-tastic messages in ideal places include "You're probably not expecting to need a helmet today" and "Being run over while jaywalking only happens to other people."
And here are some highly depressing, but decidedly effective, TV spots. Sobering stuff for preventable.ca by Wasserman + Partners/Vancouver.
@AskACopywriter managed to catch the phone booth ad at left, fruit of a liaison between BMW's Mini Cooper and -- oddly enough -- HBO's True Blood.
You may have noted that, in July of last year, True Blood orchestrated this pretty cool YouTube effort where vampires worldwide apparently produced their own amateur videos and tried demanding suffrage from the narrow-minded living.
This Mini partnership is another way to work that "vampires among us" angle: Mini is among a handful of brands that will be targeting their campaigns to vampires through June 14th, the start of Season 2.
In time for allergy season -- which not only stimulates sneezes but generates impromptu tear-duct leakage -- Kleenex erected a Tissue Tree, swathed in silk, no less, beside Sydney's Museum of Contemporary Art.
The tree was inspired by the work of "wrapping" artist Christo and is wrapped in over a kilometer of silk. (See metric conversion here.) More importantly, it sports 700 generous tissue blossoms, which passersby can tug out at leisure.
Clever way to promote Kleenex Silk Touch, whose wares are supposed to be even softer than the average snot receptacle. Greenpeace is gonna have a helluva good time tearing the lovely idea a new one, though. We can already hear the siren song: Turning your gauche synthetic wares into fake spins on the noble arbors that fell for your cause? You sick bastards!
- Personality traits ... of album covers.
- Bring your tweets vintage. (Via.)
- Hope, delivered on the spin cycle.
- Facebook vanity URLs.
- Hulu desktop.
- Porn on Bing.
- Anti-gay-marriage ads hit NYC.
- Boone Oakley has fun trashing agency holding companies on its new website.
Creative for the Smuin Ballet Company is all over BART right now, and every time we come across one of the pieces we can't help but stop and stare for awhile.
One of the biggest problems with ballet is it's traditionally classified as a "high culture" pursuit, which gives the dance some cachet, but also shuts potentially innovative new young audiences out.
Hoping to level this barrier, agency Evolution Bureau positioned Smuin as a ballet group that dances on the razor's edge. Each piece has its own tagline, beginning with "Ballet but...", and the ballerinas are double-exposed over some human element of pop culture manifested in their dancing.