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Although to be fair, this time it was challenged. In southern California, Audi's got a series of billboards out that read, "Your move, BMW." (That's smooth chess talk for "eat my dust, bitch.")
In response, Juggernaut Advertising released some BMW M3 imagery under the headline "Checkmate." Outdoor ad space was purchased in the foreground of Audi's billboards, so at certain angles you can see both challenge and response. See them as they ought to be seen: while driving westbound on Santa Monica Blvd, perched on Beverly Glen in West LA.
Two years ago, BMW backed Jaguar into a corner with a similar submit-to-me! adtitude. It went out shortly after this series of ads, where a string of car brands dropped subtle euphemistic turds all over each other.
The more things change, the more they stay the same.
To show how it's all home-grown and waste-free, FirstBank blew its ad wad on a poster tied to the end of a wee biplane. The creative reads, "This is the closest thing we have to a private jet."
"They're not into extravagances," explained CD Jonathan Schoenberg of TDA Advertising & Design. "They haven't taken any bailout money. And they're doing great."
That's about as charming as gingham. Other witty low-budget efforts have included this ski mask thing and this reusable holiday ad thing.
Isn't bathroom technology great? Urinals that flush themselves. Automated faucets. Automated soap dispensers. Hand-wave controlled towel dispensers. It all sounds like a germaphobe's wet-dream, right? Except for when these wonders of technology don't work. Which is like...all the time.
Alaska Airlines, with help from agency WONGDOODY (oh damn there is such a good bathroom humor joke in there), has launched a new campaign called North of Expected. The campaign juxtaposes bathroom technology FAIL with Alaska Airlines technology success and why the airline is so great because of it.
Supporting the television commercial are radio, newspaper, outdoor, transit and web.
Oh, and before we forget. Thank you Alaska Airlines. Thank you for taking us back to one of our earliest rants ever here on Adrants. Z-Fold FTW!
By now, you've all seen the Boost Mobile television campaign in which things are, well, just wrong. and, in some cases, really gross.
It is with great relief we share with you another phase of the campiagn that is, well, not gross at all and, in fact, makes a whole lot more sense than the television campaign. With a 180LA-created 3D transit campaign in Chicago, Boost Mobile is getting to the heart of the matter; it doesn't do contracts. And the shelter installation illustrate that by shredding actual phone contracts before our very eyes.
Now that's way kinder than subjecting us to visuals of a coroner dropping his lunch into a corpse and a girl riding a bike who hasn't shaved her armpits since she was born.
To call attention to thew deplorable situation in Zimbabwe, TBWA\HUNT\LASCARIS collected trillions of dollars worth of worthless Zimbabwe currency to create billboards, flyers and wallpaper. The purpose of the campaign is to support the Zimbabwean Newspaper which has been slapped by the Mugabe regime with a 55% luxury duty tax making the paper unaffordable to most citizens.
The campaign is running in England and South Africa where it is hoped people will buy the newspaper to support its ongoing coverage of the country's plight.
Heh. The Cleveland Indians invite local natives to "join the tribe" with a series of Brokaw-brokered bus wraps that people can autograph. Neat idea; don't know if it'll generate more loyalty to the Indians, but maybe it'll hike up sales for Sharpie.
Levi's has partnered with Dazed & Confused for a window display competition. This is for the Carnaby Street store in London. In the event that your blood, sweat and tears make it to the store window, your work will be featured in the June issue of Dazed & Confused, and you'll also win a token, if paltry, 501 pounds.
For that much, they're probably not getting the Five on Fifth treatment. But sometimes people surprise you in exchange for a little limelight.
More about the Carnaby Street display contest here.
Clever Trueblood promotion straight outta Auckland, New Zealand. I like the idea of having stakes close at hand ... but won't these armaments undermine the benign vampires' ongoing battle for suffrage?
Mixed messages, man.
See the beach girl at left? Her environment -- all the way down to her clothes -- are tricks of the light. This is her, pre-projection.
Shots of underpants-clad people in bare rooms appear in these displays for Puma's ongoing Lift campaign ("Light injected footwear"). Somebody turns an out-of-sight overhead on -- and voila, the more colourful elements of life is projected onto them. Cool idea by Droga5; other campaign credits here.
See street and surf guys. Also see the commercial, where a courting couple projects its desires onto the atmosphere. The song's appropriate in the context of these pieces.
Continuing its quest to make every nut-loving man we ever met sound like an asshole, Snickers ramps up "Snacklish."
"Snacklish" exists solely to leak Snickers Speak into the vernacular. Impressionable minds will be exposed to various iterations of Snacklish on TV, billboards, print and digital.