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Tonight during American Idol, Ford will debut three JWT-created commercials for the new 20120 Fusion. Two of the three ads focus heavily on fuel economy while the third touts the Fusion's voice-activated SYNC which allows the driver to, among other things, tell the sound system what music to play, who to call and get directions from the navigation system
Among the two fuel efficiency-focused spots, one touts the hybrid version of the Fusion which is said to be "the most fuel efficient mid-sized sedan in America" at 41 MPG city. The other makes the same claim for the non-hybrid version of the car.
This year for the Australian Outdoor Awards, the Outdoor Media Association is giving away a grand prize of 10,000 one-dollar stratchies (scratch-to-win lotto tickets) -- all of which are currently being used to wallpaper a billboard over Sydney's Parramatta Rd.
All 10,000 scratchies were sacrificed to form a silhouette of the show's golden pigeon logo. There's an armed guard standing watch 24/7 in the event some yahoo comes bearing a ladder in pursuit of some luck. (Scratchies can yield cash prizes of up to $20,000.)
Billboard conceptualized by The Glue Society. There was also a billboard truck, which drove around the country for 36 days to promote the event.
Not much to see here, just more bus handle advertising. Zhenda Import and Export, a Chinese firm, swears these are "characterized by novel design, comfortable holding, firmness and long Timeliness." Mostly though, we want to grab one with both hands, swing backward and kick a supervillain in the chest.
Check out somewhat more product-relevant bus handle advertising.
When Fort Collins-based New Belgium Brewing Co. was offered a package of urban Denver billboards, pro bono, for a pro-biking ad campaign, it quickly accepted, and assigned its agency, Denver-based Cultivator Advertising & Design to create the outdoor messages. And that's when serendipity stepped in and flooded the billboard placement Gods with good karma.
The headline, "Work to Bike More," was inspired by the priorities of several New Belgium employees who may well be more passionate about cycling than about gainful employment. The billboard promotes New Belgium's Team Wonderbike, which encourages both New Belgium employees and the general public to trade in their cars for a bike. The placement above PT Motor's "Cash for Cars" sign, at I-76 and North Federal Blvd., Denver, was...oh yea...serendipitous.
Who knew Doritos had so many uses? They can help get a guy whacked in the balls. They can provide the power to rip a girl's clothes off. And now they can function as the latest fashion on the beaches this summer.
Or at least in a Peruvian ad that imagines such a scenario
- There's been movies about boxing. There's been movies about wrestling. Now there's a movie about...wait for it...arm wrestling. Well at least they didn't name it Pulling Johnson.
- Urinal advertising is alive and well as illustrated by these ads
at last week's SMX Search Marketing Cnference in Santa Clara.
- Complete with PeeWee Herman's "Don't Do Crack," The Huffington Post has collected the Nine Weirdest PSAs Ever Made.
- There are five days left to enter the 2009 One Show Interactive and One Show Design. Although the One Show call for entries is now closed, the deadline for Interactive and Design is February 27, 2009.
- Ogilvy does its part for diversity.
- The AD Club is organizing their second All-Access Pass of the Year. The event will be at McCann Erickson on Tuesday March 10 from 6-8 pm, featuring a "roundtable" with Chief Technology Strategist, Faris Yakob.
- RevenueScience is changing its name to AudienceScience.
Hoping to battle the apparent escalation of violence in Vancouver and to encourage people to come forward if they have information about criminal activity, a new pro bono PSA campaign from DDB Canada informs, "You remain anonymous, criminals don't."
The out of home and print campaign for Greater Vancouver Crime Stoppers depicts crimes in progress with the criminal in focus and the victims and witnesses pixelated which supports the campaign's tagline.
Explaining the strategy behind the creative, DDB Canada Creative Director Dean Lee said, "Pixelation is instantly recognized and commonly associated with the reporting of criminal activity. But this time it's used to illustrate the anonymity of providing crime-solving tips. People need to realize their tips are completely anonymous, that tipsters have nothing to fear and can make a real difference in helping make Vancouver a safer city to live in."
We like the simplicity of the campaign. It's not over-engineered and it, both visually and sith copy, makes the point quickly.
Kia's takes its Soul to the streets with help from UK-based CURB, a company whose modus operandi it is to develop nothing but eco-friendly ads.
Dirty pavements in London, Manchester, Leeds, Bristol and Birmingham will be "spray-cleaned" with the silhouette of a Soul and a link to shapeyoursoul.com, where you can win a soul of your own. (We're trying not to read too deeply into this, especially since we like kicking puppies, carving random initials into young trees and vandalizing any and all likenesses of Regis Philbin.)
Colorado's FirstBank hopes to nail younger customers by pushing its mobile banking product.
"Its simple goal is to demonstrate a commitment to the youth market, by going to them where they are," the pressie explained. But we suspect the choice of media buy -- just Colorado ski resorts -- had as much to do with TDA Advertising's one-hit wonder of a slogan as the demo did.
"Bank in your ski mask without getting arrested," the ads deadpan. Yeah, that's not gonna work in a shopping mall.
When was the last time you saw a homeless person? Do you even remember? And if you do remember, you probably just walked right by, right? On behalf of the Weingart Homeless Center, LA-based agency David & Goliath set out to change that all too common behavior among the non-homeless.
The agency, along with photographer Ewan Burns, photographed 12 of the 70,000 homeless people in Los Angelos holding a cardboard sign on which each of them wrote, "Before you turn away, put yourself in my place."
The agency then made life-sized cardboard cut outs with the face removed and placed the cutouts near shopping centers in Beverly Hills and Santa Monica.
Admirable work. Check out the video overview of the project.