Unwitting public transport users were treated to a depressing sight at some bus stops in Chile: a simulation of emaciated, depressed dogs peering out of cages, one side of which is actually the bus shelter wall.
The video below demonstrates the effort drew a crowd of gawkers and photo-snappers. Whether it earned any of those sad oily mutts a home, however, remains to be seen.
Work by TBWA\Frederick, Chile for an adoption program sponsored by Pedigree, whose kibble our dogs have consciously avoided since the early '90s. You know what'd be a real buzzkill though? A pet shelter desktop widget, like San Diego Zoo's panda cam, which we listlessly stare at between blogs.
"The big, fat, silver torpedo that is the Chipotle burrito is as iconic (in this city, anyway) as an Absolut bottle or a Converse shoe," lauds the Denver Egotist, bringing to mind billboards that have taken us by surprise more than once.
"So what better way to start off a brand new campaign than to ditch the thing you're most famous for in favor of a bland, new Taco Bell-styled menu and some insipid value statements that are saturating the market in this shitty economy. Oh, and how about a new logo, too? Something that could sit nicely on the shelf at Target with the other Archer Farms produce?"
There's this cute little "climate change art group" called The Canary Project, which in turn is working on something called Green Patriot Posters, which looks to me like kids marketing climate change awareness in various ways.
Look: they have billboards! And adorable little tennis shoes!
The cute custom sneaks are the work of students at McCormack Middle School in MA, which were encouraged to express their knowledge of their carbon footprints on a pair each. The sneakers now appear in associated billboards along with the tagline: "The Kids at McCormack School know their CARBON FOOTPRINT. What about YOU?"
Peruse more earnest little posters, or make your own, at the website.
So the Nebraska design community is up in arms over the state's new license plate design calling it "boring, uninspired and ugly." A site, Get Ready For Action, has been launched telling "The Story of How Gov. Dave Heineman Got Punk'd and an Entire State Was Shamed."
You see, four submissions were made to the Governor's office. College Humor saw then and told their vast audience to all vote for the ugliest of the four designs. That design won and is now destined to become the state's plate. That is unless this group of disgruntled creatives can mount enough support to get the thing changed.
In addition to the website, there's videos, images and a blog.
The Global Coalition for Peace wraps its convictions around telephone poles and street lamps with "What Goes Around Comes Around."
Each piece features soldiers whose weapons stretch so far around the medium that the barrels ultimately aim back at the bearers.
"Stop the Iraq War," the prints proclaim. NICE.
To promote the launch of Woodland Park Zoo's penguin exhibit, WONGDOODY came up with "More Colorful than Ever."
The print/outdoor effort replaces the penguins' humdrum "tuxedo" appearance with patterns that look suspiciously like the seat cover designs of misguided 16-year-old girls. And that's all we have to say about that.
See a variant labeled (*wince*) "Floral."
We confess to being surprised by this video, one component of a campaign called "I See" for the Museum of Modern Art (MoMA). In it, a bored museum-goer holds an audio guide to his ear and listens while it describes an abstract installation in a way that, while mundane, still struck us as strangely magnetic.
Without any audible change in tone, the audio guide suddenly ties the humiliation of the artist, who debuted his work in 1913, to a recent experience its listener suffered at the office. The voice, markedly female, remains sympathetic but professionally pitch-perfect, as if nothing out of the ordinary is happening.
At Piccadilly Circus in London, McDonald's has a dynamic billboard that stimulates both engagement and viral behaviour.
Playing on the irresistible human desire to pretend to interact with stuff that isn't really there, the billboard randomly flashes things like umbrellas, bouncing soccer balls, dumbbells and thought bubbles -- all waiting for some eager pedestrian to position his head and/or arms in just the right spot so some content-starved intrigue-seeker can snap a shot for mom and dad at home.
Orchestrated by Leo Burnett. See vid.
For client Rona, which recycles paint, the illuminated minds at Bos/Montreal erected a banner just beneath an iPod Nano billboard.
Remember those Nano-Chromatic iPod spots where the iPods bleed in technicolor? The banner includes a row of buckets that appear to be catching the seepage.
"Nous recuperons les restes de peinture" -- "We collect the leftover paint" -- the piggyback concludes, tying it all together. GENIAL. Nothing less than what we'd expect from this creative circle though. Bos is one of those agencies whose work is hit or miss, but always out-of-the-box; brave, unabashed, idealistic. And always singularly Bos.
There's a lot you can say about dot-coms in general, but you'd be hard-pressed to accuse them of being too scrupulous.
Because it's your industry too, beam with pride while observing how easy it is to place your outdoor work in high-traffic areas for 1/16th of the price. That's right! -- ride the homeless!
Bumvertising.com was developed by Front Door Enterprises, whose founder Benjamin Rogovy recognized the "enormous potential in wasted homeless labor." He also thinks bums "will incur higher revenues from donations" if it seems like they're at least flirting with joining the labor force.
See Bumvertising mini-drama below.