No, It's Not Mime Disease, It's Brand Interaction.

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At Piccadilly Circus in London, McDonald's has a dynamic billboard that stimulates both engagement and viral behaviour.

Playing on the irresistible human desire to pretend to interact with stuff that isn't really there, the billboard randomly flashes things like umbrellas, bouncing soccer balls, dumbbells and thought bubbles -- all waiting for some eager pedestrian to position his head and/or arms in just the right spot so some content-starved intrigue-seeker can snap a shot for mom and dad at home.

Orchestrated by Leo Burnett. See vid.

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by Angela Natividad    May- 6-09    
Topic: Brands, Campaigns, Guerilla, Outdoor



Rona Piggybacks Other Ads to Promote Recycling Program

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For client Rona, which recycles paint, the illuminated minds at Bos/Montreal erected a banner just beneath an iPod Nano billboard.

Remember those Nano-Chromatic iPod spots where the iPods bleed in technicolor? The banner includes a row of buckets that appear to be catching the seepage.

"Nous recuperons les restes de peinture" -- "We collect the leftover paint" -- the piggyback concludes, tying it all together. GENIAL. Nothing less than what we'd expect from this creative circle though. Bos is one of those agencies whose work is hit or miss, but always out-of-the-box; brave, unabashed, idealistic. And always singularly Bos.

by Angela Natividad    May- 5-09    
Topic: Brands, Campaigns, Good, Outdoor



Why Pay Clear Channel When There's Fuzzy Bob on 5th and Market?*

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There's a lot you can say about dot-coms in general, but you'd be hard-pressed to accuse them of being too scrupulous.

Because it's your industry too, beam with pride while observing how easy it is to place your outdoor work in high-traffic areas for 1/16th of the price. That's right! -- ride the homeless!

Bumvertising.com was developed by Front Door Enterprises, whose founder Benjamin Rogovy recognized the "enormous potential in wasted homeless labor." He also thinks bums "will incur higher revenues from donations" if it seems like they're at least flirting with joining the labor force.

See Bumvertising mini-drama below.

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by Angela Natividad    Apr-28-09    
Topic: Outdoor, Strange, Video



Madonna's Not the Only One with Adoption Troubles.

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Score one more for ad creep. You know those small blue adoption signs off to the right shoulder on almost any major highway? Well, get used to them because they're not going anywhere. While driving through CT recently, I noticed an outdoor sign for the Luv Boutique. No big deal, except that I saw an adoption sign for the same place. Pick anything, a cause, a celebrity, a drug, anything, and chances are there's now a group willing to adopt asphalt in support of it. Socialists, libraries, geocachers, gay and lesbian community services, a guy named Jonathan, men in crisis and of course, these people. Although, it's not a bad idea. Tailor social media sites to relevant areas? Score! "This next stretch of barren road, devoid of people and real interaction is sponsored by Twitter."
by Bill Green    Apr-21-09    




BMW Does that Brand-PWNing Thing Again.

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Although to be fair, this time it was challenged. In southern California, Audi's got a series of billboards out that read, "Your move, BMW." (That's smooth chess talk for "eat my dust, bitch.")

In response, Juggernaut Advertising released some BMW M3 imagery under the headline "Checkmate." Outdoor ad space was purchased in the foreground of Audi's billboards, so at certain angles you can see both challenge and response. See them as they ought to be seen: while driving westbound on Santa Monica Blvd, perched on Beverly Glen in West LA.

Two years ago, BMW backed Jaguar into a corner with a similar submit-to-me! adtitude. It went out shortly after this series of ads, where a string of car brands dropped subtle euphemistic turds all over each other.

The more things change, the more they stay the same.

by Angela Natividad    Apr-13-09    
Topic: Brands, Outdoor



FirstBank Scrimps. Like You.

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To show how it's all home-grown and waste-free, FirstBank blew its ad wad on a poster tied to the end of a wee biplane. The creative reads, "This is the closest thing we have to a private jet."

"They're not into extravagances," explained CD Jonathan Schoenberg of TDA Advertising & Design. "They haven't taken any bailout money. And they're doing great."

That's about as charming as gingham. Other witty low-budget efforts have included this ski mask thing and this reusable holiday ad thing.

by Angela Natividad    Apr- 9-09    
Topic: Brands, Campaigns, Guerilla, Outdoor



Alaska Airlines Shames Touchless Bathroom Technology

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Isn't bathroom technology great? Urinals that flush themselves. Automated faucets. Automated soap dispensers. Hand-wave controlled towel dispensers. It all sounds like a germaphobe's wet-dream, right? Except for when these wonders of technology don't work. Which is like...all the time.

Alaska Airlines, with help from agency WONGDOODY (oh damn there is such a good bathroom humor joke in there), has launched a new campaign called North of Expected. The campaign juxtaposes bathroom technology FAIL with Alaska Airlines technology success and why the airline is so great because of it.

Supporting the television commercial are radio, newspaper, outdoor, transit and web.

Oh, and before we forget. Thank you Alaska Airlines. Thank you for taking us back to one of our earliest rants ever here on Adrants. Z-Fold FTW!

by Steve Hall    Apr- 6-09    
Topic: Campaigns, Commercials, Good, Online, Outdoor, Radio



Boost Mobile Gets It Right With Transit Portion of UnWronged Campaign

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By now, you've all seen the Boost Mobile television campaign in which things are, well, just wrong. and, in some cases, really gross.

It is with great relief we share with you another phase of the campiagn that is, well, not gross at all and, in fact, makes a whole lot more sense than the television campaign. With a 180LA-created 3D transit campaign in Chicago, Boost Mobile is getting to the heart of the matter; it doesn't do contracts. And the shelter installation illustrate that by shredding actual phone contracts before our very eyes.

Now that's way kinder than subjecting us to visuals of a coroner dropping his lunch into a corpse and a girl riding a bike who hasn't shaved her armpits since she was born.

by Steve Hall    Apr- 2-09    
Topic: Brands, Campaigns, Outdoor



Worthless Zimbabwean Currency Used in Outdoor Campaign

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To call attention to thew deplorable situation in Zimbabwe, TBWA\HUNT\LASCARIS collected trillions of dollars worth of worthless Zimbabwe currency to create billboards, flyers and wallpaper. The purpose of the campaign is to support the Zimbabwean Newspaper which has been slapped by the Mugabe regime with a 55% luxury duty tax making the paper unaffordable to most citizens.

The campaign is running in England and South Africa where it is hoped people will buy the newspaper to support its ongoing coverage of the country's plight.

by Steve Hall    Mar-30-09    
Topic: Outdoor



Indians Let Cleveland Graffiti All Up on Public Transport

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Heh. The Cleveland Indians invite local natives to "join the tribe" with a series of Brokaw-brokered bus wraps that people can autograph. Neat idea; don't know if it'll generate more loyalty to the Indians, but maybe it'll hike up sales for Sharpie.

by Angela Natividad    Mar-27-09    
Topic: Campaigns, Guerilla, Outdoor, Promotions










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