Trueblood Promo Fortifies Citizens Against Vamps

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Clever Trueblood promotion straight outta Auckland, New Zealand. I like the idea of having stakes close at hand ... but won't these armaments undermine the benign vampires' ongoing battle for suffrage?

Mixed messages, man.

by Angela Natividad    Mar-18-09    
Topic: Brands, Campaigns, Outdoor, Promotions



Puma Lift Projects Life On Bare Skin

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See the beach girl at left? Her environment -- all the way down to her clothes -- are tricks of the light. This is her, pre-projection.

Shots of underpants-clad people in bare rooms appear in these displays for Puma's ongoing Lift campaign ("Light injected footwear"). Somebody turns an out-of-sight overhead on -- and voila, the more colourful elements of life is projected onto them. Cool idea by Droga5; other campaign credits here.

See street and surf guys. Also see the commercial, where a courting couple projects its desires onto the atmosphere. The song's appropriate in the context of these pieces.

by Angela Natividad    Mar-17-09    
Topic: Good, Guerilla, Outdoor



Don't Pay to Learn Words You'll Never Use; Just Read Billboards.

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Continuing its quest to make every nut-loving man we ever met sound like an asshole, Snickers ramps up "Snacklish."

"Snacklish" exists solely to leak Snickers Speak into the vernacular. Impressionable minds will be exposed to various iterations of Snacklish on TV, billboards, print and digital.

more »

by Angela Natividad    Mar- 4-09    
Topic: Brands, Campaigns, Outdoor, Packaging



Ford Touts Fuel Economy in New 2010 Fusion Ads

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Tonight during American Idol, Ford will debut three JWT-created commercials for the new 20120 Fusion. Two of the three ads focus heavily on fuel economy while the third touts the Fusion's voice-activated SYNC which allows the driver to, among other things, tell the sound system what music to play, who to call and get directions from the navigation system

Among the two fuel efficiency-focused spots, one touts the hybrid version of the Fusion which is said to be "the most fuel efficient mid-sized sedan in America" at 41 MPG city. The other makes the same claim for the non-hybrid version of the car.

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by Steve Hall    Mar- 3-09    
Topic: Campaigns, Commercials, Creative Commentary, Newspaper, Outdoor



By the Time You Get Those Golden Tickets, They May Be a Bit Weathered

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This year for the Australian Outdoor Awards, the Outdoor Media Association is giving away a grand prize of 10,000 one-dollar stratchies (scratch-to-win lotto tickets) -- all of which are currently being used to wallpaper a billboard over Sydney's Parramatta Rd.

All 10,000 scratchies were sacrificed to form a silhouette of the show's golden pigeon logo. There's an armed guard standing watch 24/7 in the event some yahoo comes bearing a ladder in pursuit of some luck. (Scratchies can yield cash prizes of up to $20,000.)

Billboard conceptualized by The Glue Society. There was also a billboard truck, which drove around the country for 36 days to promote the event.

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by Angela Natividad    Feb-27-09    
Topic: Events, Industry Events, Outdoor, Promotions



Because Why Shouldn't People Be Able to Swing from Your Message?

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Not much to see here, just more bus handle advertising. Zhenda Import and Export, a Chinese firm, swears these are "characterized by novel design, comfortable holding, firmness and long Timeliness." Mostly though, we want to grab one with both hands, swing backward and kick a supervillain in the chest.

Check out somewhat more product-relevant bus handle advertising.

by Angela Natividad    Feb-26-09    
Topic: Outdoor



Billboard Karma Shines on Pro-Biking Campaign

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When Fort Collins-based New Belgium Brewing Co. was offered a package of urban Denver billboards, pro bono, for a pro-biking ad campaign, it quickly accepted, and assigned its agency, Denver-based Cultivator Advertising & Design to create the outdoor messages. And that's when serendipity stepped in and flooded the billboard placement Gods with good karma.

The headline, "Work to Bike More," was inspired by the priorities of several New Belgium employees who may well be more passionate about cycling than about gainful employment. The billboard promotes New Belgium's Team Wonderbike, which encourages both New Belgium employees and the general public to trade in their cars for a bike. The placement above PT Motor's "Cash for Cars" sign, at I-76 and North Federal Blvd., Denver, was...oh yea...serendipitous.

by Steve Hall    Feb-25-09    
Topic: Good, Outdoor, Strange



Ladies, Need A New Bikini For Summer? Buy Some Doritos

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Who knew Doritos had so many uses? They can help get a guy whacked in the balls. They can provide the power to rip a girl's clothes off. And now they can function as the latest fashion on the beaches this summer.

Or at least in a Peruvian ad that imagines such a scenario

by Steve Hall    Feb-24-09    
Topic: Good, Outdoor, Poster, Racy



Pulling John, Pissing Ads, Weird PSAs, RevenueScience Becomes AudienceScience

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- There's been movies about boxing. There's been movies about wrestling. Now there's a movie about...wait for it...arm wrestling. Well at least they didn't name it Pulling Johnson.

- Urinal advertising is alive and well as illustrated by these ads
at last week's SMX Search Marketing Cnference in Santa Clara.

- Complete with PeeWee Herman's "Don't Do Crack," The Huffington Post has collected the Nine Weirdest PSAs Ever Made.

- There are five days left to enter the 2009 One Show Interactive and One Show Design. Although the One Show call for entries is now closed, the deadline for Interactive and Design is February 27, 2009.

- Ogilvy does its part for diversity.

- The AD Club is organizing their second All-Access Pass of the Year. The event will be at McCann Erickson on Tuesday March 10 from 6-8 pm, featuring a "roundtable" with Chief Technology Strategist, Faris Yakob.

- RevenueScience is changing its name to AudienceScience.

by Steve Hall    Feb-23-09    
Topic: Cause, Industry Events, Outdoor, Strange



You Remain Anonymous, Criminals Don't

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Hoping to battle the apparent escalation of violence in Vancouver and to encourage people to come forward if they have information about criminal activity, a new pro bono PSA campaign from DDB Canada informs, "You remain anonymous, criminals don't."

The out of home and print campaign for Greater Vancouver Crime Stoppers depicts crimes in progress with the criminal in focus and the victims and witnesses pixelated which supports the campaign's tagline.

Explaining the strategy behind the creative, DDB Canada Creative Director Dean Lee said, "Pixelation is instantly recognized and commonly associated with the reporting of criminal activity. But this time it's used to illustrate the anonymity of providing crime-solving tips. People need to realize their tips are completely anonymous, that tipsters have nothing to fear and can make a real difference in helping make Vancouver a safer city to live in."

We like the simplicity of the campaign. It's not over-engineered and it, both visually and sith copy, makes the point quickly.

by Steve Hall    Feb-20-09    
Topic: Campaigns, Cause, Good, Magazine, Outdoor










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