Keeping to its preference for minimalism, David&Goliath demonstrate Mammoth Mountain's ... mammoth nature under two-word tagline "Play Big."
The creative is as brusque -- a lot like DDB's "Think Small" ad for VW, but not as wordy, and the concept's reversed: it's not the microscopic object Mammoth's selling you; it's the empty space around it.
See snowplow, see house (at left). All that open space? That's supposed to be the mountain. Same idea with the billboard Steve reviewed here.
Escalator advertising! How novel.
For Norwegian airline Avinor by Medialoop/Norway.
At Philly International this week, I found this weird ad for Delaware's department of tourism. The running theme is "keep it in your jeans!", which at first sight would appear to be the yang philosophy to Levi's recent "unbutton your beast" endeavor.
Oddly, though, the message isn't to keep your monster man-wad at bay. It's an invitation for tourists to ... save ... money.
Like hair extensions, we love billboard extensions. Wait, what? OK, yea, that was a freakishly strange analogy but still. We like billboard extensiosn. Well executed, they add a lot the the creative element of the board.
To hype the fun having that can be had at Mammoth Mountain, David and Goliath created this simple billboard with a boarder rockin' the billboard like it's a half pipe. It's simple. It conveys the excitement of boarding. And it employs a jell of a lot of our favorite thing: white space.
More specifically, it wants its couches and desks and bedroom sets and carpets and oblong dishware inside the White House. (See concept design for the Oval Office, which doesn't so much say "President" as it does "patriotic single mom with puppy and kindergartener.")
And by adopting the "Change" message that worked so well for Obama, it hopes you'll help achieve its goal. Witness and wince while it slathers Washington, DC's Union Station with bright yellow propaganda:
o "The time for domestic reform is NOW!" (At left.)
o "Fiscally responsible home furnishings FOR ALL!"
o "Change Begins AT HOME!"
In an all out effort to accost, uh, make the public aware of its new logo and celebrate the "next generation's" apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.
This past weekend, Pepsi, with street teams and a Times Square billboard takeover, featured its new Refresh Everything message of hope, optimism and a world made perfect through the rose colored glasses of advertising. A new television commercial, Wordplay, also made its debut.
Under the slogan "Your holiday spirit," Lamb's pushes a triage of billboards that speak directly to scruffy dudes exhausted by the spendy and energetic gyrations of others.
Each board appears to be wood-paneled and (festively?) duct-taped. Perched by a swig-worthy neck of Lamb's are the following messages:
o "Yeah, we're into free-range turkey. It's called hunting."
o "You can buy a $75 tree. Or a $10 axe." (At left.)
o "Holiday shopping should be a one-day event."
Amusing work, even if it speaks to the parts of men that have attempted to fix our cars, build us coffee tables and otherwise sprinkle havoc (and sawdust, and transmission fluid) on our tidy store-bought worlds. Given the lines we're all having to brave just to visit the bank or buy groceries, the ads'll probably draw more lips to the bottle than those of the target market. (Frankly, we're halfway there.)
The work builds on Lamb's "It beats fancy" campaign, orchestrated by John St.
- The Levi's Beast is now hanging out atop New York Taxi cabs. OK, so the beast is imaginary but the jeans are unbuttoned.
- If you could step into a human rights violation. this is what it might look like. The video celebrates the 60th anniversary of the Universal Declaration of Human Rights.
- Ad Age is doing its Annual Swag Watch again. Up today, lot's of candy.
- Alisa Leonard-Hansen thinks data Portability will have a big impact on design practices in the next five years.
- Oddcast loves Adrants! And they've sent us a nice dog-themed holiday card.
To prove how far it's willing to go to help you save, FirstBank encourages holiday spendthrifts to snap digital photos of its ads -- and repurpose them as presents.
The idea's a lot funnier than it sounds. At left is an outdoor ad with a generic piece of art, which you can photograph, frame and pass on to unwitting (or undeserving) family members.
Other cheapskate gifts include a star adoption certificate (which we're actually thinking of using) and a homemade jam label.
A MINI really isn't so mini when you wrap it up in Christmas packaging and place it in a mall. Which is exactly what Young Marketing did in the El Retiro Center in Bogota Columbia.
The backside of the package was designed to be a store at which Matchbox-sized versions of the MINI could be purchased.
Check out all the images of the work here.