Maybe it thought "SFW XXX" gave people the wrong idea. Alongside new buddy the Accompanied Literary Society (which seeks to revive the culture of literary salons), Diesel asked celebrity authors to produce some short stories for its latest outdoor campaign.
The so-called "Flash Fiction" was broadcast on the face of One York Place, NYC, over the course of three days.
Totally falls into the shadow of HBO Voyeur (BBDO/NY). And while I like the idea of reviving the literary salon, I'm inclined to think people -- myself included -- are more receptive to illustrative storytelling. Especially when they have to read them off the side of a building.
By Idealogue and PanOptic Motion.
- MySpace MyAds, live in beta.
- OMG Elle and Stardoll!
- Celebrating 10 years as pop star and leader of the new world order, Google walks down memory lane with some happy worker bees. I'm guessing that the gushers chosen weren't day care patrons. Or hungry.
While the stunt angered some Lancaster, CA resident, others came to love the "musical road" created by Honda which played the William Tell overture when cars drove over specially designed grooves on Lancaster's West Avenue K. While musical roads have been created before in Japan, it's quite new in America.
Keepin' It Realtor, a blog devoted to rewarding realtors for being true ground-floor creatives, is objectively awesome, if only because you've sat one too many times on the face of a grinning stranger who's plastered himself all over your park bench.
I used to be partial to the "great wings" guy, but Mr. Lamb at left really takes all. Wondering whether realtor ads grow more conservative -- or just more insane -- as the economy whirls down the porcelain funnel.
- There are many ways to call attention to breast cancer awareness. This is yet another one which makes an interesting association between the affected body part and the company behind the awareness campaign.
- Wonder what the "born digital" crowd does all day long? Here's your answer.
- Gawker Media's Nick Denton has announced cutbacks at his company and predicts a challenging year ahead in 2009.
- Perhaps due to genuine interest or perhaps to hear how many times Palin would utter yet another soccer mom-ism, 69.9 million viewers tuned in to the Biden/Palin debate, more than the 52.4 million who watched Obama debate McCain.
Red Tettemer's launched "PA Stories," a campaign where Pennsylvania tourists tell other tourists their memorable Pennsylvania story.
That sounds cheesy, facile and unoriginal, but the execution was surprisingly good. (Thankfully, the urge to recruit nothing but bloggers was resisted this time.)
At left is "Bonnie Appleseed," the epic story of the best apple bobber off the Dutch Country Roads. Also see "Sticky Situation," about a blind date that takes place in Abay; "Stag Party," where a newlywed husband gets stripped by an elk; and this cute little billboard, "Wildlife and Shopping."
Ex-tourists can submit other stories at Visit PA.
Here's a powerful campaign which calls attention to the plight of street kids who, for lack of other options, sustain themselves by eating out of the garbage. Created by Leo Burnett Hong Kong for the Christina Nobel Children's Foundation, the campaign consists of trash bags shaped to look like kids. The bags were then placed near trash barrels in Vietnam and Mongolia.
Most agencies pick up the phone and dial for dollars when it comes to pitching new business. You know, to get that all important meeting with the peon who has no decision making authority only to be tossed off when the CEO of the potential client gives the business to his golf buddy. So why bother?
Netherlands-based ph/law knows it's all pointless so they didn't bother calling the CEO of TomTom when they decided to go after the business. No. They affixed snipes to street signs and made a video which they play on a video board 50 meters from the TomTom offices.
And yea, stuff like this has been done before but it always nice to see different iterations of the alternative pitch.
"I know a lotta ex-straight guys too!"
At left is a promotional poster for Regent Releasing's Saving Marriage, a documentary that chronicles the two-year political odyssey leading to gay couples' right to wed in Massachusetts.
Set against a Pepto Bismol-pink background, a white car sports a "Just Married" wreath and cans on string. Clearly some couple had a happy day.
- The McCain campaign was caught proclaiming John McCain's victory in the Presidential debate -- before the debate even happened.
- For down-and-out creatives that need to feel like heroes. V-v-v-via.
- PETA insinuates that fishermen have small penises.
- Sarah Palin needs prayer from advertisers.
- Ogilvy picks up Wachovia. Good fucking luck!
- Ed McMahon does rap vids for FreeCreditReport.com. Guess the waiter was unavailable that weekend.
- Citigroup vs. Citi-Mobile. Here's a thought: why not just buy the bastards?