Well this billboard certainly wouldn't have lasted long in the middle of Sandy. Thankfully, it's far from her path in Minneapolis. Created by Baldwin& for Burt's Bees' Intense Hydration moisturizing cream, the 11 ' X 6' billboard was covered by 1,300 $30 sticky note coupons created a "dray and flaky" look that, once removed, revealed a woman whose skin was smooth and youthful.
Check out the time lapse video of the project which was posted on the brand's Facebook page and on YouTube.
Apparently, you can make art with a hockey puck. In August, San Jose SHarks Al-Star Logan Couture and his eight-year-old friend, Ryan, shot 800 hockey pucks at a garage. It took them four hours but, if stunt be true, they created art. Have a look at the video.
Logan signed the door which will be hung at Lucas Arena in his hometown.
It seems that no amount of publicized social media faux pauxs let alone general marketing faux pauxs over the past hundred years are able to prevent other brands from becoming bumbling idiots ripe for ridicule. Today's marketing dunce cap goes to Health provider HealthNet which saw fit to use a fake tweet on a billboard (spotted in Portland, Oregon) to promote its site.
The tweet, "Affordable, fits my biz needs - smart health plan #healthnetcares," reads as if it were written some social media buffoon with just enough pompous "guruism" to convince his clueless superiors "this will be a really cool billboard!"
In remembrance of that terrible day 11 years ago, a group of students from the Miami Ad School in New York have painted the memorial message, "Live For Today 9/11" on the street at three crosswalk locations in New York City; Soho, the financial district and Williamsburg, Brooklyn.
To tout the farming data management in insight system, Answer Plot, Colle McVoy created an oversized billboard and two larger than life farmers in the middle of a field along the Interstate in Iowa. One can imagine the creation would look pretty cool as one approached. Check out additional photos below.
So what's the next best thing to getting some ass? Staring at some while you drive out to the Hamptons. Yes. Courtesy of European Wax Center, you can stare at all the ass and mouthwateringly delicious abs you want. Just don't let your mind wander too far. The last thing we need is drivers drooling all over their steering wheels or trying to readjust their package while driving.
Shot by photographer Henrik Halvarsson, the visuals grace jitney buses and encourage viewers to snap a picture and visit the brand's Facebook page for a discount coupon. Thank you, Strawberry Frog.
Just like all those "big game" Super Bowl wannabe ads, media outlets this week are currently filled with wannabe Olympic ads. One such ad comes to us from Serve Marketing for the Milwaukee Health Department's effort to reduce the infant mortality rate.
The ad features a baby named GianCarlo who assume the iron cross position. Past efforts have made residents aware of elements positively and negatively affecting infant mortality such as immunization, smoking cessation and breast feeding. This current effort aims to tout the benefits of a full term pregnancy not that a woman usually has control over that sort of thing but what do we know? We're just an ad critic.
Sure to incite a bit of neighborhood outrage, CougarLife has placed a billboard on Sunset Boulevard in the 90069 zip code, an area the marketer says has more cougars per capita than any other zip code. The copy reads, "CougarLife. For Motherf*%ckers"
Yup. It was only a matter of time. In response to the soda debate and that hilarious Mayor Bloomberg ad, soda company Zevia has launched a transit campaign in Manhattan that agree with the City's recent campaign highlighting the need to make smarter soda choices.
Zevia's ads, designed by Studio Number One, agree with the city's campaign and state people need to "stop pouring on the pounds." Additionally, the campaign calls for the elimination of artificial sweeteners. The ads read:
- "We believe in smarter soda choices, not just more soda choices"
- "We believe the City is right"
- "We believe we can stop pouring on the pounds"
- "We believe soda should be free of artificial sweeteners"
As AdFreak correctly correlates, this new work from Axe in Australia which reveals racy videos to those who wear special sunglasses references the world represented in the movie They Live. For the outdoor installation, passersby are given sunglasses to wear. The glasses reveal scene of a dog swimming in a room full of water, a monkey and a pair of couples getting it on.