For the California Academy of Sciences, Heat/SF launched a series of outdoor executions that highlight the institution's eco-friendly design and emphasis on sustainability.
To tie in to the "green" roof over the Academy's new facility -- which actually sustains some wild animals and vegetation -- outdoor ads include a "living" bus shelter and billboard, upon which grass or other greens have been planted. See them in San Francisco. TV and digital work will also supplement the campaign.
McDonald's and Ford have also done the living billboard thing. Tell me, minions: is this America or is this Hobbiton?
I know two things about Martha's Vineyard: 1) It's remote, and 2) it's where WASPs flock to decompress, especially since cohabitating co-eds have completely overrun the Hamptons.
But sometimes even plush places need sponsorship. The Martha's Vineyard Airport commission -- which does brisk business, since the island is only accessible by boat or plane -- is contemplating selling ad space inside and around the airport. Luxury Media Partners presented it with a 16-page handout earlier this month, outlining an upscale print and video ad package that covers indoor, outdoor and landing strip displays.
To promote his circumcision business on a shoestring budget, Ismet Dural of Istanbul, Turkey prepared the tear sheets at left. More photos here.
It's so deliciously creepy. Not only do you get to casually circumcise, you can carry the fruit of that labor in your pocket all afternoon long.
To promote the Sunday premier of HBO's Entourage, a series that enlivens the imaginations of freeloaders everywhere, Creature pimped out public transport.
Buses in NYC were wrapped with Entourage creative and outfitted with ostentatious chrome rims featuring the series logo. Way to bring LA to Manhattan!
Attesting to the show's success at engaging its demographic, one of the rims has already been stolen. The others will be auctioned off after the promotion.
90210 debuted last night on The CW. And...it wasn't as horrible as expected. But, you had to watch the entire two hour premier to arrive at that conclusion. Having watched the entire original 90210 and now the update, my, as they say, how times have changed (See Nat trying to operate the espresso machine and the blowjob scene). But this isn't a 90210 review. It's a story about a guy who doesn't like the 90210 billboard facing his Brooklyn neighborhood.
If you're in the business of selling items of, say, an "adult" nature such as lingerie, pornography and sex toys, you can't really expose your wares in your advertising. Beate Uhse AG found an ingenious way around this unfortunate fact with this directional billboard featuring four naked women with all the OMG-you can't-show-that-in-public parts neatly covered with an arrow.
The creativity - or the prurient persona of the work's creators - behind this one is to be applauded. Show the "product." Make it easy to find said "product." The work was created by Cayenne.
- Bill Clinton received a warm...and appropriate...welcome message from a local Denver strip club during the Democratic National Convention.
- Want to quit your job in style" Check out Droga5's Quit in Style site they created for the YoungGuns Award.
- Pingdom examined traffic for ten social media sites over the last year. Digg still tops the list but the piece points to some interesting trends.
- Agency GCI Group and game developer Launchfire Interactive have created several online games to help promote the Dell Latitude E-Family line of computers.
- Damn Receipt aims to achieve brand love by hooking up people and brands. The site allows people to upload a copy of a shopping receipt. Marketers can visit the site and pay the person.
So Labor Day weekend is upon us here in the States. It's the time when we're supposed to remember, uh ... what was it? Oh yeah, laborers.
Labor Day originated in 1882, when the Central Labor Union of New York City aimed to create a day off for working citizens. It became an federal holiday in 1894.
Today, we mostly treat the holiday as another excuse to get in our cars, sit in traffic and scream at fellow citizens in an attempt to make our way to islands, beaches or mountainous regions to squeeze out that last ounce of summer before autumn slaps us in the face with colder weather, back to school insanity and, usually, a heavier workload.
- Because what the world needs now is a hot blogger calendar.
- The CW's decided to let advertisers see snippets of 90210's content after all. I guess this means the PTC will be throwing itself a self-congratulatory cocktail party.
- OMG, OMG, a Facebook movie? ...by the co-creator of West Wing? Does that mean there's a parity of significance between Mark Zuckerberg and the ruler of the free world?
- MySpace was the top display ad publisher in June; Microsoft the top display advertiser. Most of its ads were for Live Search.
Sadly, for some, the LA County Fair bimbos (1, 2) have been retired after a two year run bringing attention to that annual geographical anomaly, the LA County Fair. For others, the appearance of Obama and McCain in the campaign will be a welcome change. And for bovine lovers...and 14 year old boys, well, farting cow jokes are always welcomed. The work comes from The Rogers Group and Ideology Advertising.
The three (out of a total of ten) executions are here, here and here.