Old Icons Meet New Ones in Primetime Emmy Campaign

Emmys-Fashion-Icons-Ad.jpg

When you've got nostalgia on your side, you'd be damn silly not to take advantage.

Bowing to this philosophy, WONGDOODY is promoting the 60th Primetime Emmy Awards by compiling collages of popular TV characters from the last 60 years. See banner ads, a ginormous collage (tagline: "one night. everything you love about tv.") and a fun bus wrap ("Everybody on TV is going. Are you?"). It's so Universal Studios!

The campaign, "Where TV Comes Together," will run until the broadcast of the 60th Primetime Emmys, which airs Sunday Sept. 21 at 8pm EST.

In the meantime, it should guarantee some good clean time-wasting fun. Use the ads to play a makeshift version of Where's Waldo?, except with Captain Kirk and Miss Piggy instead of a stripey-shirt dude you don't even know.

by Angela Natividad    Sep-18-08    
Topic: Campaigns, Celebrity, Good, Magazine, Online, Outdoor, Poster, Promotions



LGBT Seniors Invade Bus Shelters, Print Ads, Subways

sage-seniors.jpg

I have never seen an ad campaign targeted to lesbian, gay, bisexual or transsexual (LGBT) senior citizens. It's a miserably underserved demographic.

Under the slogan "Because there is no expiration date on a full, active life," Services and Advocacy for GLBT Elders (SAGE) ferreted them out for an ad campaign. Warm, approachable images of them -- as actors! families! Dianic priestesses! magicians! -- will be used on subway metro cards, in print ads, in phone kiosks, and on bus shelters.

"The LGBT community - like the general population - has a growing segment of aging adults, and this campaign gives voice to the seniors who have a full life [...] enhanced by being a SAGE member," said SAGE executive director Michael Adams.

Loves it. Brings a spark of life -- and yes, a broad spectrum of color -- to the typically dire topic of aging. See more here. Ads by Double Platinum/NY.

by Angela Natividad    Sep-17-08    
Topic: Good, Outdoor



Fuel Pulls a Trojan Horse on City of Miami

6-08.SW.MIAMI.%28HEINEKEN%29.MI.391.jpg

Cheesiest email-based PR pitch ever: "Let's hope your tequila comes with a sunrise in Miami, cause now ALL of their public bus shelter advertising is illuminated by solar panels. Check out the pics I attached."

Apparently Fuel/Miami "donated" 600 solar-powered bus shelters to the city of Miami in exchange for an exclusive 20-year advertising contract on those shelters. Hear the plops? Those are three dead birds, shot down by one stone: Fuel contributes to the community, demonstrates its commitment to the environment and scores insanely pervasive ad space FOR 20 YEARS.

More chummy PR chatter: "For real though, I guess if I have to have a Spanish Heineken ad in my face while waiting for the bus at night, it might as well be solar powered." Ha. Ha. Smarmy, yo. Smarmy.

More pics here and here.

by Angela Natividad    Sep-17-08    
Topic: Agencies, Cause, Outdoor, Poster



Billboards Grow Green for Academy of Sciences

GreenRoof_hres.jpg

For the California Academy of Sciences, Heat/SF launched a series of outdoor executions that highlight the institution's eco-friendly design and emphasis on sustainability.

To tie in to the "green" roof over the Academy's new facility -- which actually sustains some wild animals and vegetation -- outdoor ads include a "living" bus shelter and billboard, upon which grass or other greens have been planted. See them in San Francisco. TV and digital work will also supplement the campaign.

McDonald's and Ford have also done the living billboard thing. Tell me, minions: is this America or is this Hobbiton?

by Angela Natividad    Sep-16-08    
Topic: Campaigns, Good, Outdoor, Promotions



Martha's Vineyard May Become Haven for 'Upscale' Advertising

brooksbrothers-mv.jpg

I know two things about Martha's Vineyard: 1) It's remote, and 2) it's where WASPs flock to decompress, especially since cohabitating co-eds have completely overrun the Hamptons.

But sometimes even plush places need sponsorship. The Martha's Vineyard Airport commission -- which does brisk business, since the island is only accessible by boat or plane -- is contemplating selling ad space inside and around the airport. Luxury Media Partners presented it with a 16-page handout earlier this month, outlining an upscale print and video ad package that covers indoor, outdoor and landing strip displays.

more »

by Angela Natividad    Sep-14-08    
Topic: Outdoor, Poster, Specialty, Trends and Culture, Video



Now You, Too, Can Play Doctor.

circumcision-tabs.jpg

To promote his circumcision business on a shoestring budget, Ismet Dural of Istanbul, Turkey prepared the tear sheets at left. More photos here.

It's so deliciously creepy. Not only do you get to casually circumcise, you can carry the fruit of that labor in your pocket all afternoon long.

by Angela Natividad    Sep- 9-08    
Topic: Good, Guerilla, Outdoor, Strange



Entourage Buses Sport Chrome on the Wheels

entourage-rims.jpg

To promote the Sunday premier of HBO's Entourage, a series that enlivens the imaginations of freeloaders everywhere, Creature pimped out public transport.

Buses in NYC were wrapped with Entourage creative and outfitted with ostentatious chrome rims featuring the series logo. Way to bring LA to Manhattan!

Attesting to the show's success at engaging its demographic, one of the rims has already been stolen. The others will be auctioned off after the promotion.

by Angela Natividad    Sep- 4-08    
Topic: Good, Outdoor, Promotions



Not Everyone Appreciates Topless Men and Bikini Clad Women

90210_new_hasidic.jpg

90210 debuted last night on The CW. And...it wasn't as horrible as expected. But, you had to watch the entire two hour premier to arrive at that conclusion. Having watched the entire original 90210 and now the update, my, as they say, how times have changed (See Nat trying to operate the espresso machine and the blowjob scene). But this isn't a 90210 review. It's a story about a guy who doesn't like the 90210 billboard facing his Brooklyn neighborhood.

more »

by Steve Hall    Sep- 3-08    
Topic: Outdoor, Trends and Culture



For Some Brands, Nudity Has A Proper Place in Advertising

BeateUhse_Rights.jpg

If you're in the business of selling items of, say, an "adult" nature such as lingerie, pornography and sex toys, you can't really expose your wares in your advertising. Beate Uhse AG found an ingenious way around this unfortunate fact with this directional billboard featuring four naked women with all the OMG-you can't-show-that-in-public parts neatly covered with an arrow.

The creativity - or the prurient persona of the work's creators - behind this one is to be applauded. Show the "product." Make it easy to find said "product." The work was created by Cayenne.

by Steve Hall    Sep- 2-08    
Topic: Good, Outdoor, Racy



Clinton Welcomed, Digg Tops, Dell Games

dell_efamily.jpg

- Bill Clinton received a warm...and appropriate...welcome message from a local Denver strip club during the Democratic National Convention.

- Want to quit your job in style" Check out Droga5's Quit in Style site they created for the YoungGuns Award.

- Pingdom examined traffic for ten social media sites over the last year. Digg still tops the list but the piece points to some interesting trends.

- Agency GCI Group and game developer Launchfire Interactive have created several online games to help promote the Dell Latitude E-Family line of computers.

- Damn Receipt aims to achieve brand love by hooking up people and brands. The site allows people to upload a copy of a shopping receipt. Marketers can visit the site and pay the person.

by Steve Hall    Sep- 2-08    
Topic: Games, Outdoor, Research, Social










Featured FREE Resource: