So Labor Day weekend is upon us here in the States. It's the time when we're supposed to remember, uh ... what was it? Oh yeah, laborers.
Labor Day originated in 1882, when the Central Labor Union of New York City aimed to create a day off for working citizens. It became an federal holiday in 1894.
Today, we mostly treat the holiday as another excuse to get in our cars, sit in traffic and scream at fellow citizens in an attempt to make our way to islands, beaches or mountainous regions to squeeze out that last ounce of summer before autumn slaps us in the face with colder weather, back to school insanity and, usually, a heavier workload.
- Because what the world needs now is a hot blogger calendar.
- The CW's decided to let advertisers see snippets of 90210's content after all. I guess this means the PTC will be throwing itself a self-congratulatory cocktail party.
- OMG, OMG, a Facebook movie? ...by the co-creator of West Wing? Does that mean there's a parity of significance between Mark Zuckerberg and the ruler of the free world?
- MySpace was the top display ad publisher in June; Microsoft the top display advertiser. Most of its ads were for Live Search.
Sadly, for some, the LA County Fair bimbos (1, 2) have been retired after a two year run bringing attention to that annual geographical anomaly, the LA County Fair. For others, the appearance of Obama and McCain in the campaign will be a welcome change. And for bovine lovers...and 14 year old boys, well, farting cow jokes are always welcomed. The work comes from The Rogers Group and Ideology Advertising.
The three (out of a total of ten) executions are here, here and here.
Walking through the Mall of America, there are, no doubt, plenty of distractions. Sound good. Some bad. This new ad technology from Modernistic used by Best Buy to promote their new store in the mall falls into both categories. It's bad because who wants a holographic projection talking to you and youu walk through the mall. It's good becasue al you have to do is walk to the side of it and it disappears. Something for everyone. What's not to like?
Some people look ad ads and see one thing. Others look and see quite another. That seems to be the case with a recent billboard for the Portsmouth Historic Dockyard in England. What could be seen as a perfectly representative image depicting life at sea back in the day when men were men and women had a raw deal, others see as representative of another form of life at sea. One which portrays a very different sort of relationship between a captain and his mates.
What's that saying? Oh yea. Beauty is in the eye of the beholder. Or something.
Household brand method doesn't just make lick-worthy, scum-swabbing "salad bowls"; it also uses biodiesel fuel in its spankin' new delivery truck. (And it wants you to know. Really, really badly.)
I found out about the biodiesel delivery truck in a method email blast sent out to promote Smarty Dish, its new dishwasher detergent. This may just be personal, but I open almost all the emails method sends me.
A few minutes ago, I wondered why that was. I decided it's because I signed up for its "People Against Dirty" movement two years ago, and while the time in my life for feeling enthusiastic about lavender wood polish is over, I still feel excited when I see that slogan in a subject line, because some irrational part of me is convinced it may be a private message for the movement's eyes only.
method's like the in-crowd of habitat fumigation. You're just flattered to be involved, because deep inside you* know this brand isn't just about being clean and good; it's about radiating that inexplicable, effortless cool.
Red-blooded brand Ford partnered with Microsoft to produce SYNC, a 28-city nationwide tour that kicked off at the 2008 Super Bowl. The power pair tapped Xperience Communications -- which either ran out of Xtra Es or pulled its name out of a retro hat -- to help fuel tech enthusiasm.
The tour sought to educate attendees about Microsoft technology in Ford vehicles: hands-free calling, audible text messages, voice-activated music, instant voice recognition (one would hope), automatic phonebook transfer, and multilingual capabilities, among other exciting distractions.
To advertise its 100 percent whole-wheat pizzas, Papa John's flattened about six acres' worth. The delectable crop circle at left was created in a wheat field in Commerce City, so in- and outbound Denver International passengers can get a nice big eyeful of pie in the sky.
For those that may find this particularly inspirational, a company called Circlemakers specializes in producing crop circles for brand names. Clients have included Microsoft, Nike, Greenpeace (nothin' like a single serving of in-flight guilt), Hello Kitty, BP, and The History Channel. Oh yeah, and there's also Ad-Air, a gigantorama billboard maker that's infinitely less creative than a crop circle, but it could probably cover up a bad wheat-shaving nick with ease.
Many thanks to Keith at HR Bartender for the Papa John's tip.
ANPE, the National Agency for Employment in France, tapped TBWA\Corporate to preach its gospel to disheartened work force rejects. What TBWA came up with is respectful of ANPE's traditionally risk-averse style, but also playful in a Where's Waldo? sorta way.
The prints are detail-rich and do a nice job of connecting the online world, which is big but can seem solitary, with the bustling offline world. The ad at left features a city intersection flooded with people. It reads, "700,000 CVs online to find your next business partner."
o 300,000 offers online everyday to locate your future office.
o 400,000 people log on anpe.fr everyday to save time.
What fun. It would be great to see these, larger than life, in a Metro somewhere.
Arnold, with help from Yeehaw Industries letterpress, has launched a campaign for Jack Daniels consisting of wild postings near the Republican and Democratic national conventions as well as newspaper and a Discobama promotion at Denver's Lip Gloss. The creative, with headlines such as "Sometimes common ground is small enough to fit on a cocktail napkin," Drinking champagne is a perfectly acceptable way to celebrate being elected president...of France" and "Jack supports all parties," is presented with a 50's and 60's looking political campaign style.