Here's a bit of ambient street work for you. To promote a local farmer's market, Portland, Oregon-based Owen Jones & Partners placed plastic linings in the shape of carrots around the bottoms of several trees on a city block. In addition to the linings which make the trees look like carrots, the agency also placed placards over the antennae of automobiles throughout the city making them look like scrumptious barbecued vegetable skewers.
To promote certain houses on the Village Homes lot (Denver, CO), marketing director Barb Anderson said the company used a kiddie-ride. You know, like the coin-op space ships at grocery stores.
"One of the important influencers on a home purchase is the kids. At the end of the day ... the home with the kiddie ride is sure to get remembered by the home-buyer family," she said.
Gimmicky, but I can see the charm.
Kiddie Rides USA (KRUSA) of Denver, CO provides machines for this and other interested parties (doctors offices, car dealerships and reporters in midlife crises have also tried them). KRUSA also claims to be the last indy kiddie ride company left in the country.
- Lifetime's Army Wives poster becomes Iraq Wives courtesy of a few pranksters who've recently also pranked boards for the move The Happening and Get Smart.
- That lawsuit Naked Cowboy filed against Mars Inc. for making a blue M&M look like a cowboy is moving ahead.
- A pig stuck between two buildings somehow promotes Crest Glide dental floss.
- The Federal Communications Agency will launch a study to examine product placement on television which Reuters reports increased 13 percent from 2006 to 2007.
When you're up on scaffolding dealing with the details of erecting a billboard, it pays to occasionally step back and view the big picture. In this case, the giant "cock" lording over those attending the Will Smith Hancock movie premiere last night in London's Leicester Square.
As only Copyranter can, a new SmartWater billboard featuring Jennifer Aniston gets a well-deserved lashing from Jennifer herself -- as written by Copyranter, of course.
A taste of the venom: "Wait, where did this fucking lame-ass headline come from? Jesus, sounds like an entry from my sixth-grade diary."
So you're talking a nice drive into the city with your grandparents (or parents, or kids...choose appropriate scenario) to show them where you work and hang out or maybe to go to the park or even to Ground Zero for a visit. As you drive along, you look to your left and...OMG...ASS! A giant, arched ass is staring you in the face and it's all you can do to hope no one else in the car is seeing what you're seeing. Though the size of the ass and the mobile billboard truck its mounted on is far, far too big to go unnoticed. (Yes, I know the picture has palm trees in it and is probably LA but just go with it.)
To promote its new collection of D to G cup sized bras, Wonderbra is looking for 1,000 women to take part in a photoshoot on June 28 and has created a video to build interest. The video consists of a collection of metaphors for breasts such as watermelons, coconuts, puppies, pillows, knockers, cupcakes and more. The video will be distributed with hopes it will spread like this one's beginning to.
On June 18 at 5PM at Macy's in San Francisco, Giorgio Armani will unleash a giant poster with a David Beckham image from the Emporio Armani Underwear campaign. Shield your eyes little ones as the big one may be too much for you to handle. That or scrawny Victoria who'll, no doubt, be there to make sure her husband's junk remains her own, might smack you with one of her fake boobs.
- For client McDonald's, Leo Burnett/Chicago grew a lettuce garden spelling "FRESH SALADS" on a Wrigleyville billboard. Watch the garden grow. The effort won a Gold at New York Festivals' Innovative Advertising Awards. See other winners.
- Ritz-Carlton and AmEx caught the film bug. These three promotional movies "subtly weave exceptional and unique guest experiences into their story lines, demonstrating how The Ritz-Carlton has been able to elevate service to an art form." There's nothing subtle about the movies. But if PR were an art form, that sentence would be the template.
- It's a disappearing car door! Think De Lorean but without the retro wing action.
- Michelina's Mama gets a Facebook. Digging her profile photo. One commenter asks, "What would Mama think of 2 girls 1 cup?" Horrors.
What ho: an outdoor campaign that (arguably) improves the landscape. The Calcutta School of Music encourages onlookers to "Learn to Appreciate" Mozart, Haydn or Bach on ads attached to posts, which are attached to telephone wires, which were strung up with notes, like sheets of music.
Would have been nice to see some random dude try playing them.