Tabasco Brings Sizzle, and Possibly Some Confusion, to Antwerp Bus Service

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Antwerp residents: if you're wondering why firetrucks are suddenly ubiquitous, slow-moving and sponsored by Tabasco, it's because those aren't firetrucks.

It's just your local buses, dressed like the life-saving vehicles they never grew up to become.

The bus-as-firetruck campaign was put together by Duval Guillaume, which explained -- slowly, so we could understand -- that "Tabasco is so hot that you need a fire truck to cool down your mouth after you've eaten some."

I wonder if that ladder gets hop-ons.

by Angela Natividad    Jun- 9-08    
Topic: Brands, Campaigns, Guerilla, Outdoor, Poster



Wool the New Billboard Ingredient

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So there's been billboards created out of lettuce, peaches and beer bottles. Why not create a billboard that is hand knitted? That's what Cake did for Sky and the Women's Institute which have joined forces to choose one of the Women's Institute's 200,000 women to become the W-Icon.

The board was made from 133 miles of of wool and took 250 hours to complete

by Steve Hall    Jun- 6-08    
Topic: Good, Outdoor



From Cradle to Grave, Independence Blue Cross Wants Your Business

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CEO Joseph Frick of Independence Blue Cross, the biggest health insurance provider in Philadelphia, used his recent colon cancer diagnosis to fuel this ad campaign by Tierney Communications.

The height chart at left lends a practical, and sort of charming, picture of how needs change as the mortal coil unravels. (Nagging question: why is 5'9," "Mammogram Reminders," followed by 6'1," "Senior Fitness Programs"? I thought people shrink when they get old? Is Independence just that good?)

Tagline: "Just a few ways we're here for you every step of the way" -- a little clumsy, but it gets the idea across.

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Weezer Wired, Hulk Whored, Philly Punks Out, Billboard Butters Up

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- Wired interviewed the director of Weezer's Pork and Beans music video, which is a whiplash-inducing tribute to 'net-ebrities.

- Apptera promotes The Incredible Hulk to callers who request information on Iron Man.

- I Can't Believe It's Not Butter! launched a site called Now We Know Better. Scroll over the vintage homemakers to see them magically turn into ... modern homemakers! The site's a dream destination for daytime TV addicts: game shows, girl talk and margarine.

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Zappos Catches You with Your Shoes Off!

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Through SecurityPoint Media, advertisers can buy ad space in airport security bins throughout the nation. Sony, Kyocera, Rolodex and Zappos have leaped at the chance to welcome your shoes, traveling coat and gutted laptop bag onto their witty little messages.

"With shoes in hand, it's the perfect instance to remind them they've been meaning to make time to buy a new pair. Why not Zappos?" said senior marketing manager Andy Kurlander of Zappos, whose bins say peppy things like, "Need a new case for that laptop?" and "Place shoes here. Buy shoes here: Zappos." (Come on. You knew that one was coming.)

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by Angela Natividad    May-27-08    
Topic: Guerilla, Outdoor



Billboard Bloodied, Monuments Mammary'd, Furniture Assed

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- Saatchi & Saatchi did a wicked billboard execution drenching the street and a few cars with blood to promote Kill Bill.

- Apparently in Mexico, it's not looked upon kindly to promote a destination using a naked model painted with historical landmarks.

- OK, whatever. Bed. Old Guy. Furniture. Hot Ass. Watch.

- Whoa! Was that an ass in my face as I sleepily made my way to the subway? Yes, my friend, indeed it was. And it was in Tokyo...where this sort of thing is, well, just normal.

- Sometimes an ad works against itself.

by Steve Hall    May-27-08    
Topic: Outdoor, Racy, Video



Samsung Reinterprets HP's 'Hands'

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I think Samsung missed the point of HP's "Hands" effort. "Hands" was cool because the hands in the ads belonged to people we could both admire and identify with. By exposing the contents of their hard drives, celebrities also shared the contents of their minds: how they saw the world and chose to make it their own, all in a style that resembled play.

Along that vein, Samsung gives us "Express Yourself" by Cheil Worldwide Canada. Its two ads, "Express Yourself" and "Hands," try replicating HP's idea but taking the human interest story out.

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by Angela Natividad    May-26-08    
Topic: Commercials, Mobile/Wireless, Outdoor, Poster, Television



Adrants Sleeps Through Barnes & Noble Quamut Promotion

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Sometimes public relations professionals send things a bit early in the game so as to favor you with a scoop of sorts. Not that this was the case last week with a press release for a Barnes & Noble graffiti promotion that landed in the Adrants inbox but, for some reason, it's still sitting there, unpublished. Today, it's published on Animal.

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by Steve Hall    May-22-08    
Topic: Good, Guerilla, Outdoor



Ad Claims Blogging is 3,000 Years Old

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My pal Ariel Waldman over at Shake Well Before Use found this ad for Travel Alberta in San Francisco's MUNI (subway) stations which ask the question, "Who knew blogging was so popular 3,000 years ago?" to which Ariel posits, "Apparently, Canadians believe blogging stands for stone-logging." Hmm.

by Steve Hall    May-19-08    
Topic: Outdoor, Strange



Outdoor Campaign Mirrors Yellow Pages Categories

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Just click the Outdoor category here on Adrants and you'll see the medium never ceases to allow for innovation. A recent Israeli campaign for Yellow Pages created individual boards for specific yellow pages categories. For the electricians category, a board was created that flickered with electrical problems. For Chiropractors, a board was placed on the ceiling of a bus shelter. For Pizzarias, boards shaped like a slice of pizza were created.

Many yellow pages categories were turned into billboards that reflected the category and, apparently, the effort paid off increasing unique users to the site by 40 percent. Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv created the campaign.

by Steve Hall    May-19-08    
Topic: Good, Outdoor, Poster










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