Just click the Outdoor category here on Adrants and you'll see the medium never ceases to allow for innovation. A recent Israeli campaign for Yellow Pages created individual boards for specific yellow pages categories. For the electricians category, a board was created that flickered with electrical problems. For Chiropractors, a board was placed on the ceiling of a bus shelter. For Pizzarias, boards shaped like a slice of pizza were created.
Many yellow pages categories were turned into billboards that reflected the category and, apparently, the effort paid off increasing unique users to the site by 40 percent. Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv created the campaign.
For its client Qwest, Draftfcb uses the common man -- and the common woman, and their common kids -- to appeal to their counterparts in your living room.
The campaign is called "Get in the Loop" and is not at all extraordinary.
- As the rest of the world goes green, Dubai sets its sights on air-conditioned bus shelters. Groovy Green is not amused.
- Chuck McCarthy has produced a PSA that encourages men to save water by wizzing in the sink. Beware of hazardous ass action. McCarthy was also responsible for this York Peppermint Patty spoof.
- I realize this Turkcell spot is over a year old, but you have to appreciate that charming kid with the Turkcell "noid" antennae.
To demonstrate how well an HP printer can print, Publicis/Malaysia punched paper holes in realistic-looking landscapes. One dog-eared strip shared the gospel of HP with bewildered passersby.
Neato. Variations here and here.
If it weren't bad enough an army of wannabes copied, unsuccessfully, Alex Tew's very successful Million Dollar Homepage, now there's a dude who wants to spread that filth all over an actual hillside, as in a real-world hillside in Austria.
Thomas Kager, a 34 year old software developer plans to sell both pixels and actual real estate on a 10,0000 meter portion of a hill. As the press release explains, "Kager's idea is to market squares of virtual advertising space on his website to companies and individuals who, after their purchase, will receive one square meter of real outdoor advertising space for a five-year period."
Imagine sitting on the northbound Metro Red Line between Hollywood/Highland and Universal, reading whatever's in your lap, when all of a sudden a Speed Racer trailer starts playing just outside your window.
"WTF," you might say. "Even underground, LA's infested with movies."
- A billboard for the eco-friendly Toyota Prius is eco-friendly to the trees behind the board allowing the branches to put through cut outs in the board.
- Newscaster drops angry F bomb on air.
- Alisa Leonard explains Google new Friend Connect service which provides site owners the ability to port in content and members from other social networks.
- PubMatic's AdPrice Index reveals eCPMs for large Web sites dropped 52 percent from 38 cents in March to 18 cents April. Medium Web sites were nearly flat, with monetization dropping from 34 cents in March to 33 cents in April. Small Web sites improved, increasing from $1.18 in March to $1.29 in April.
I bet subway stations are among the most bountiful wellsprings of suicidal feelings. They are generally ugly, reeking of piss and bad food, and we get stuck at some such place for longer than we'd like, contemplating the person and/or creative career we failed to pursue.
No wonder people fling themselves into the tracks.
Exit10's "Life is Fun" campaign for Washington, DC METRO gives commuters games like hopscotch and I Spy to pass the time. The message: "Life is fun. Keep on living. Use caution around the tracks."
- Check out the projections on the fauxreel website. Not quite sure what they're all about, but watching people alter billboards at high speed can easily kill about four minutes. Without regrets.
- Dentsu Canada's got fauxreel plastering Vespa Squareheads -- Millennials with headlights and mirrored antennae, essentially -- all over Canada.
- MoveOn has finally tapped a winner for its Obama in 30 Seconds campaign. It lacks the flair of the will.i.am mashup, and it's obvious the video was picked because the subject is a converted Republican. Also, MoveOn wants $200,000 from you to help air it.
- It's got to be a creepy thing to use one's daughter's ass in one's corporate advertising but there it is: the ass of 36 year old Laurie Adams, daughter of Georgi vodka CEO.
- Following AdWeek, MediWeek has unveiled its new website which mirrors the look of the new AdWeek quite closely.
- Previously a no no, yesterday's change in Google's terms and conditions now allows brands to mention competing brand names in their ads.