Adrants Sleeps Through Barnes & Noble Quamut Promotion

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Sometimes public relations professionals send things a bit early in the game so as to favor you with a scoop of sorts. Not that this was the case last week with a press release for a Barnes & Noble graffiti promotion that landed in the Adrants inbox but, for some reason, it's still sitting there, unpublished. Today, it's published on Animal.

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by Steve Hall    May-22-08    
Topic: Good, Guerilla, Outdoor



Ad Claims Blogging is 3,000 Years Old

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My pal Ariel Waldman over at Shake Well Before Use found this ad for Travel Alberta in San Francisco's MUNI (subway) stations which ask the question, "Who knew blogging was so popular 3,000 years ago?" to which Ariel posits, "Apparently, Canadians believe blogging stands for stone-logging." Hmm.

by Steve Hall    May-19-08    
Topic: Outdoor, Strange



Outdoor Campaign Mirrors Yellow Pages Categories

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Just click the Outdoor category here on Adrants and you'll see the medium never ceases to allow for innovation. A recent Israeli campaign for Yellow Pages created individual boards for specific yellow pages categories. For the electricians category, a board was created that flickered with electrical problems. For Chiropractors, a board was placed on the ceiling of a bus shelter. For Pizzarias, boards shaped like a slice of pizza were created.

Many yellow pages categories were turned into billboards that reflected the category and, apparently, the effort paid off increasing unique users to the site by 40 percent. Shalmor Avnon Amichay / Young & Rubicam, Tel Aviv created the campaign.

by Steve Hall    May-19-08    
Topic: Good, Outdoor, Poster



This is called 'Get in the Loop.' That Doesn't Mean You'll Want To

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For its client Qwest, Draftfcb uses the common man -- and the common woman, and their common kids -- to appeal to their counterparts in your living room.

The campaign is called "Get in the Loop" and is not at all extraordinary.

by Angela Natividad    May-18-08    
Topic: Brands, Campaigns, Commercials, Outdoor, Television



John Mayer Gets Bold, Bus Shelters Get A/C, Man Pees to Save Earth

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- As the rest of the world goes green, Dubai sets its sights on air-conditioned bus shelters. Groovy Green is not amused.

- Chuck McCarthy has produced a PSA that encourages men to save water by wizzing in the sink. Beware of hazardous ass action. McCarthy was also responsible for this York Peppermint Patty spoof.

- I realize this Turkcell spot is over a year old, but you have to appreciate that charming kid with the Turkcell "noid" antennae.

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by Angela Natividad    May-18-08    
Topic: Cause, Celebrity, Commercials, Outdoor, Promotions, Spoofs, Video



HP Plays Eye Tricks on Strolling Malaysians

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To demonstrate how well an HP printer can print, Publicis/Malaysia punched paper holes in realistic-looking landscapes. One dog-eared strip shared the gospel of HP with bewildered passersby.

Neato. Variations here and here.

by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Outdoor, Poster



Million Dollar Homepage Knock Off to Deface Hillside

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If it weren't bad enough an army of wannabes copied, unsuccessfully, Alex Tew's very successful Million Dollar Homepage, now there's a dude who wants to spread that filth all over an actual hillside, as in a real-world hillside in Austria.

Thomas Kager, a 34 year old software developer plans to sell both pixels and actual real estate on a 10,0000 meter portion of a hill. As the press release explains, "Kager's idea is to market squares of virtual advertising space on his website to companies and individuals who, after their purchase, will receive one square meter of real outdoor advertising space for a five-year period."

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by Steve Hall    May-14-08    
Topic: Online, Outdoor



Finally Those Subway Tunnel Walls Get Used for Something

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Imagine sitting on the northbound Metro Red Line between Hollywood/Highland and Universal, reading whatever's in your lap, when all of a sudden a Speed Racer trailer starts playing just outside your window.

"WTF," you might say. "Even underground, LA's infested with movies."

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by Angela Natividad    May-14-08    
Topic: Outdoor, Video



Billboard Branches, Newscaster F-Bombs, Google Friends

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- A billboard for the eco-friendly Toyota Prius is eco-friendly to the trees behind the board allowing the branches to put through cut outs in the board.

- Newscaster drops angry F bomb on air.

- Alisa Leonard explains Google new Friend Connect service which provides site owners the ability to port in content and members from other social networks.

- PubMatic's AdPrice Index reveals eCPMs for large Web sites dropped 52 percent from 38 cents in March to 18 cents April. Medium Web sites were nearly flat, with monetization dropping from 34 cents in March to 33 cents in April. Small Web sites improved, increasing from $1.18 in March to $1.29 in April.

by Steve Hall    May-13-08    
Topic: Outdoor, Television



DC Commuters Play Hopscotch for Rail Safety

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I bet subway stations are among the most bountiful wellsprings of suicidal feelings. They are generally ugly, reeking of piss and bad food, and we get stuck at some such place for longer than we'd like, contemplating the person and/or creative career we failed to pursue.

No wonder people fling themselves into the tracks.

Exit10's "Life is Fun" campaign for Washington, DC METRO gives commuters games like hopscotch and I Spy to pass the time. The message: "Life is fun. Keep on living. Use caution around the tracks."

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by Angela Natividad    May-13-08    
Topic: Cause, Games, Good, Outdoor










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