So yea, billboard cut outs. You've seen them before but maybe not exactly like this campaign from Y&R Tell Aviv for Pessek Zman Elite chocolate. Pessek Zman means "time out" in English and the cut outs next to these billboards are, yes, taking a time out. Not bad.
Yikes! Not that the whole Miley Cyrus thing should have been a thing in the first place but this Disney licensee ad in China, based on American laws and standards, would most certainly have been a BIG THING had it appeared anywhere in this country. A ten year old (?) in her underwear on a big billboard? Nuh-uh. Not gonna happen.
As AdFreak reports, once Disney caught wind of the nubile young thing, the thing quickly became an un-thing and the board was taken down.
Animal, the new home of Copyranter, takes on a Jet Airways billboard outside Penn Station that has an image of lady liberty with bindi on her forehead. Noting America could annihilate all of India with the push of a button, the offensiveness of the board is pondered and determined to...not be so offensive after all.
This is awesome. Jobsintown.de used the "people on display" gimmick (other examples: 1, 2, 3) to drive this point home: "Life's too short for the wrong job!"
Cog-in-the-wheel miserati are trapped inside self-service machines. Catch them toiling away in ATMs, vending machines, photo booths and coin-op washers.
No real people were actually encased; otherwise, this might have been kinda risky.
Part of what I liked about this campaign was the sheer variety in the implementation. It's like somebody saw human hands behind every device we take for granted.
Thanks to the people at influencia for sending it over.
- The new Honda Accord is so lame that RPA had to use an image of its own creative team, gawking at the car, as part of an outdoor wallscape.
- American Express has launched Members Know, an "insider" travel community that, in trademark AmEx style, manages to be both elitist and bland. Also, there are INSIGHTS. And TAG CLOUDS. And the word BETA.
- Interactive firm ROKKAN redid the Gnarls Barkley site to reflect the duo's dynamism and harmony. (You know, like OutKast, but without Andre's mood swings.) The site includes a pretty awesome pop-up video player. In fact, it's pretty awesome all around.
Just how can a guy be expected to concentrate on work when a giant pair of bulbous breasts hanging pendulously from an incredibly hot model suddenly spill forth from a billboard image found on Flickr? Even more disconcerting is expecting a guy to physically walk past this giant pair of bulbous breasts without experiencing at least a tiny bit of "DAMN! I want sex right now!" urgency.
Is this how we sell clothes to women? By making guys horny? Clothing sales...horny guys. That's a total non-sequitor. A hot mess if you will. Yes, leave it to Sisley to temporarily hamper the day's productivity causing all men who come into contact with this billboard to revert to a sex-starved high school boy. Damn!
Hey, what's a week in the advertising world without something from American Apparel? Since Copyranter's decision to stop publishing, Adrants may have to step in to make sure you're made aware of every last bit of American Apparel advertising and Copyranter so kindly provided.
So here we have yet another American Apparel billboard snapped by Tantek (you'd know him if you hung with the San Francisco tech crowd). This American Apparel billboard might be the most newsworthy thing the company has done in a long time because, well, the model is fully clothed! Yes, can you believe it? An American Apparel model fully clothed? That just never happens.
In a new campaign for Bloom supermarkets agency BooneOakley, which is full service AND out of the box, comes to the table (get it?) with a faux-guerilla campaign protesting Bloom's selling of muffin tops and not muffin bottoms. Up with bottoms, they say!
The microsite that comes with it (consumers are driven there courtesy of OOH, YouTube videos, a MySpace page and three events) is pretty funny. Definitely worth checking out.
Not every subway rub is purposeful. If certain people have bodily protrusions that are larger than normal well, then, some rubbing is to be expected. But, according to this Massachusetts Bay Transportation Authority poster, rubbing on the subway will get you exposed. And this kind of exposure is not of the good variety.
vitro robertson recently launched this bus shelter campaign for Newcastle. In each poster, a glass of Newcastle beer is set alongside something prickly, like a blowfish or a cactus. The part nearest to the beer is jarringly barb-free.
"Smooth like no other," the ads read.
Weird. But you know what would be neat? If the ads were tactile, maybe in a magazine or something. They could be like scratch-and-sniffs, except for your fingers.