Former Miss Universe Loves Cock...atoo

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This is why, if you're in the business of selling yourself as a brand ambassador, you should always demand final approval over the work you appear in ... and actually be around to approve it.

Former Miss Universe Erin McNaught is not pleased that her image on a Cockatoo Ridge Wines billboard appears next to the headline, "Shes love a cock or two... er, cockatoo." OK, I added the middle part but just for the two people who didn't get it at first look.

by Steve Hall    Apr-10-08    
Topic: Outdoor



Bloggers Rapped, Fonts Focused, Flickr Adds Vid, Butt Doubled

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- Remember Neil French? The man who created a miniature shit storm a year or two ago is back mugging with his fellow judges for his World Press Awards.

- Deep Focus' Ian Schafer comments on the oddity of similarly fonted (yes, I just made up that word) Geico and Casio Shea stadium signage placed so close to each other. Yes, that is what ad people think about when they go to a baseball game.

- Twitter-like site Pownce has added RSS and video/photo support for YouTube, Flickr, Vimeo, CollegeHumor, Zooomr, Photobucket, Ustream.tv, Viddler, Qik, Google video, Metacafe, Revver, and Viddyou.

more »

by Steve Hall    Apr- 9-08    
Topic: Industry Events, Outdoor, Poster



Witch Uglies Down, Reporters Get Mauled, Public Health Stickers Litter Life

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- Milk makes baby-eating witches insecure about their looks. Dude. Did she just try passing her wart off as a mole?

- Cops with Slingbox and a bullhorn wreak havoc. "Haaands up. COME ON, THREE POINTER!"

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'Bienvenue chez les Ch'tis' Brings Garish Colors Out in Soccer Match

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Bienvenue chez les Ch'tis, a movie that plays on southern French stereotypes about northerners (the "Ch'tis"), beat France's beloved La Grande Vadrouille record at the box office with over 17 million views, according to Gael Clouzard of Influencia.net.

Those that don't know what it means to be a Ch'ti got a quick education at a soccer match involving northerner team Lens, when a group unrolled a banner reading "Pedophiles, unemployed and inbred, bienvenue chez les Ch'tis."

Ohhh. So being a Ch'ti is kinda like being a redneck on South Park. Got it.

more »

by Angela Natividad    Apr- 7-08    
Topic: Bad, Consumer Created, Outdoor, Trends and Culture, Video



Outdoor Medium Loves Bootie

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Billboardom has put together a list of 14 billboards featuring the human butt. From Bottoms Up Gentlemen's Club to American Apparel to McDonald's lingerie store bus stop, the ass is well represented in outdoor advertising.

by Steve Hall    Apr- 5-08    
Topic: Outdoor



But Does It Come with Guerrilla Maintenance?

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You've heard of the sometimes-subversive art of guerrilla marketing. But it's got nothin' on guerrilla gardening: One group's valiant attempts to improve public landscapes with illicit cultivation.

Guerrilla Communication says guerrilla gardening -- gardening on someone else's land without permission -- has been going on for centuries. Eco aesthetes are encouraged to take up a spade and alight upon the nearest eyesore with sunflowers at the ready.

Nice. Very Green Samaritan. Now what I could use is a super-awesome guerrilla room-cleaner.

by Angela Natividad    Apr- 2-08    
Topic: Cause, Guerilla, Outdoor



Maidenform Backless Bra Too Small For Busty Adrants Interns

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Just what is it about guys and bras? It's like the subject comes up and we're in high school all over again, snapping the bra of the cute girl sitting next to us in social studies. Oh yes, breasts make boys (and men) do very stupid things. Sadly (or maybe not), snapping the back of a girl's bra may be a thing of the past if this backless bra from Maidenform takes off.

Created by ABC American Inventor contestant Elaine Cato, the bra is getting a big creative and media push from VIA Group, which will launch campaign "This Feels Right" with the tag "Out with the old, in with the new." Media will consist of women's magazine's, outdoor and online.

more »

by Steve Hall    Apr- 2-08    
Topic: Agencies, Brands, Campaigns, Good, Magazine, Online, Outdoor



American Apparel Puts Woody Allen on Billboard, Allen Angry

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Perhaps in reaction to complaints about their over-sexified imagery in their advertising, American Apparel has decided to opt for something mush less sexy: an image of Woody Allen. Yup, he's up on billboards in New York and California as well as in online ads.

Not too happy about his image being used without permission, Allen has sued American Apparel for over $10 million in damages. American Apparel's decision to use Allen's image seems to make sense though. American Apparel loves to use young girls in their ads and Allen likes to marry them. I'd call that a great use of celebrity in advertising.

by Steve Hall    Apr- 1-08    
Topic: Outdoor, Policy



Energy Drink Has Nice Cans

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Ha, ha, ha. So funny. So witty. So done 6 billion times before. But hey, when there's nice cans involved, you're pretty much guaranteed coverage on Adrants. It's actually a pillar of our mission statement and we kind of have to follow that or else we'd be adrift with editorial irrelevance, right?

by Steve Hall    Mar-28-08    
Topic: Good, Outdoor



Paramount Dives, LL Bean Hunts, Pantene Strengthens

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- Stoltz Marketing Group created some interesting dimensional outdoor boards for Idaho home builder Paramount.

- L.L. Bean is on the hunt for a new ad agency. Modernista, Cramer-Krasselt, GSD&M, Cutwater and McKinney are after the $30 million account.

- StrawberryFrog defines social media and how the agency approaches the "medium."

- George Parker is amused over another DraftFCB fuck up.

- Pantene makes your hair so strong it'll break your brush and curling iron. Is that really a good thing?

by Steve Hall    Mar-28-08    
Topic: Outdoor










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