Here's a quickie. JWT Sydney created some outdoor signage for Kellogg's Crunchy Nut Corn Flakes. The execution has the cereal box inside glass casing along with several spoons attempting to find there way to the cereal. Now if only the unit dispensed actual cereal. The work is supported with other outdoor, radio and TV.
The UK's National Centre for Domestic Violence is out with an interactive billboard campaign in Eustis Station. On one board, a man can be seen yelling at a woman. Passersby are asked to drag the man away from the woman by visiting a website on their mobile phone.
When the person does visit and drag the man away, the man progresses across four other billboards along with copy that reads, "an injunction will put distance between victim and the abuser." A fifth board provides a phone number which can be called.
So Arnold created a billboard for McDonald's to promote the restaurant's new banana bread. The billboard shows an image of the bread with a cut slice affixed to a portion of the board that, itself, looks cut off from the rest of the board. It's an effective use of a billboard extension.
But, more interestingly, passersby are calling McDonald's to inform them the billboard is falling down. Apparently, they don't know what a billboard extension is. Oh well. Anything for publicity, right?
This is beyond hilarious. Popchips, with help from LA-based Zambezi, teamed up with Ashton Kutcher and, in one day, transformed Ashton into four different colorful characters - a flamboyant fashion designer, a sensitive Harley-loving biker, a new age hippie, and a Bollywood film producer.
The campaign promotes faux dating site, World Wide Lovers. The video leads to a Facebook page on which people can choose one of the four Ashton characters and have him deliver a message of love or, if things aren't quite so rosy on the relationship front, a Dear John message.
In addition to the online elements of the campaign, out-of-home will appear in six markets (Los Angeles, New York and San Francisco, Boston, Phoenix and Denver).
Be sure to check out additional video below which highlight each individual character.
Well here's an interesting approach to promoting a hook up site. Established Men, a site that "connects ambitious and attractive girls with successful and generous benefactors to fulfill their lifestyle needs," is out with a billboard campaign. This one, spotted in Boston by an Adrants readers, has a bit of a twisted message.
The billboard carries the headline, "When your daughter asks you why she has to study for her exams...show her this picture" alongside an image of a young, fit woman with her arms around an older, far-less-than-fit man.
From April 2 to April 15, Maybelline in Russia is inviting Russian women to submit their photos to Facebook and the popular Russian social network Vkontakte. The women's images are then selected (by votes and moderators) to appear on the Clear Channel Spectacolor billboard in Times Square where passersby can vote for their favorite girl on the promo site or Facebook page. The girl with the most likes wins a trip to New York.
At the launch event which took place in Times Square this week, a number of methods were used to get the attention of the crowd - such as a live HD cam that broadcast the crowd on the street to the billboard so passersby could see the contest participants from the billboard which is livestreamed online 24/7 on the project website. Also, street teams were encouraging people in Times Square to vote via iPads.
During the month of March, Pedigree, with help from Proximity BBDO, erected bus shelters in Toronto that dispensed bags for dog owners to pick up their dog's poop. In addition to dispensing the bags, the shelter promoted the brand's Chicken & Rice+ Dry Food with prebiotics which, of course, is supposed to keep dogs "regular."
Hoping to bring happiness to Brits who, like those of us in the U.S., are a bit down due to the depressed economy, bad mortgages, high gas prices and general economic nastiness, cake maker Mr. Kipling created 19 Cake-To-Go dispensers at bus stops that offered free cake to anyone who wanted a piece. How nice.
This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you an occasionally awkward sense of humor.
Walking around Austin during SXSW Interactive, you couldn't walk too far at night before you sa a Shutterstock projection on the side of a building. A program organized by New York-based Cake Group consisted of Shutterstock photo booths in Austin that would then project the images to various locations throughout the city. Additionally, photos sent to @shutterstock and tagged #sxswpix would make their way onto the projections.
- Michael Glass is out with a Pinterest collection of advertising agency office space. Very cool.
Cultural Strategies is launching "The Social Revolución", the first official SXSWi Latino Awards, Lounge & After Party in 2012. They are actively seeking sponsors and nominees.
- Really, really love the new Volkswagen Golf R? Well, there's an iPad app for that. From AKQA.
- Top Gear is celebrating there approach to 10 million fans on Facebook...by blowing up a caravan when they do.