Miami Ad Students Propose Solution to Empty Libraries

underground_library.png

Here's an ingenious idea. Now that the internet is available almost anywhere, people are able to do "instant research" to learn about anything on their smart devices. For a fictional project, Miami Ad School students Max Pilwat, Keri Tan and Ferdi Rodriguez developed subway campaign that allows people to grab the first ten pages of a book while riding the subway using near field communications. Once finished they will be informed of the closest libraries so they could finish their story.

more »

by Steve Hall    Feb-15-13    
Topic: Mobile/Wireless, Outdoor



Is That A Faucet in Your Pants or Are You Just Happy to See Me?

DragMachine_Poster_1.jpg

To help promote the Denver Center for the Arts production of Drag Machine, a drag queen-centric production, Denver agency gyro created posters that were placed strategically over existing faucets so that the faucets appeared to be... well...just look at the posters.

more »

by Steve Hall    Nov-13-12    
Topic: Outdoor



Dry, Flaky Billboard Promotes Product That Eliminates Dry, Flaky Skin

B%26BBBillboardScreenStill72.jpg

Well this billboard certainly wouldn't have lasted long in the middle of Sandy. Thankfully, it's far from her path in Minneapolis. Created by Baldwin& for Burt's Bees' Intense Hydration moisturizing cream, the 11 ' X 6' billboard was covered by 1,300 $30 sticky note coupons created a "dray and flaky" look that, once removed, revealed a woman whose skin was smooth and youthful.

Check out the time lapse video of the project which was posted on the brand's Facebook page and on YouTube.

more »

by Steve Hall    Oct-29-12    
Topic: Outdoor



Hockey Pucks Create Art on Garage Door

CapturFiles-Oct-03-2012_11.13.07.jpg

Apparently, you can make art with a hockey puck. In August, San Jose SHarks Al-Star Logan Couture and his eight-year-old friend, Ryan, shot 800 hockey pucks at a garage. It took them four hours but, if stunt be true, they created art. Have a look at the video.

Logan signed the door which will be hung at Lucas Arena in his hometown.

more »

by Steve Hall    Oct- 3-12    
Topic: Outdoor



HealthNet Uses Fake Tweet on Billboard to Promote Site

healthnet_billboard_fake_tweet.jpeg

It seems that no amount of publicized social media faux pauxs let alone general marketing faux pauxs over the past hundred years are able to prevent other brands from becoming bumbling idiots ripe for ridicule. Today's marketing dunce cap goes to Health provider HealthNet which saw fit to use a fake tweet on a billboard (spotted in Portland, Oregon) to promote its site.

The tweet, "Affordable, fits my biz needs - smart health plan #healthnetcares," reads as if it were written some social media buffoon with just enough pompous "guruism" to convince his clueless superiors "this will be a really cool billboard!"

more »

by Steve Hall    Sep-25-12    
Topic: Outdoor, Social, Strange, Worst



9/11 Rememberance Art Graces Streets of New York

live_for_today_911_williamsburg_2013

In remembrance of that terrible day 11 years ago, a group of students from the Miami Ad School in New York have painted the memorial message, "Live For Today 9/11" on the street at three crosswalk locations in New York City; Soho, the financial district and Williamsburg, Brooklyn.

more »

by Steve Hall    Sep-11-12    
Topic: Outdoor



Giant Men in Cornfield Sell Farming Business Intelligence

AnswerPlot_5.png

To tout the farming data management in insight system, Answer Plot, Colle McVoy created an oversized billboard and two larger than life farmers in the middle of a field along the Interstate in Iowa. One can imagine the creation would look pretty cool as one approached. Check out additional photos below.

more »

by Steve Hall    Aug-22-12    
Topic: Outdoor



Big Ass Bus Booty Pimps Wax Jobs

waxing_for_all

So what's the next best thing to getting some ass? Staring at some while you drive out to the Hamptons. Yes. Courtesy of European Wax Center, you can stare at all the ass and mouthwateringly delicious abs you want. Just don't let your mind wander too far. The last thing we need is drivers drooling all over their steering wheels or trying to readjust their package while driving.

Shot by photographer Henrik Halvarsson, the visuals grace jitney buses and encourage viewers to snap a picture and visit the brand's Facebook page for a discount coupon. Thank you, Strawberry Frog.

more »

by Steve Hall    Aug-22-12    
Topic: Outdoor, Racy



Milwaukee Milks Olympics For Full-Term Pregnancy Campaign

SB_Rings_BusShelter.jpg

Just like all those "big game" Super Bowl wannabe ads, media outlets this week are currently filled with wannabe Olympic ads. One such ad comes to us from Serve Marketing for the Milwaukee Health Department's effort to reduce the infant mortality rate.

The ad features a baby named GianCarlo who assume the iron cross position. Past efforts have made residents aware of elements positively and negatively affecting infant mortality such as immunization, smoking cessation and breast feeding. This current effort aims to tout the benefits of a full term pregnancy not that a woman usually has control over that sort of thing but what do we know? We're just an ad critic.

by Steve Hall    Aug- 1-12    
Topic: Outdoor



CougarLife Is For Motherf*%ckers

cougar_life_billboard.jpeg

Sure to incite a bit of neighborhood outrage, CougarLife has placed a billboard on Sunset Boulevard in the 90069 zip code, an area the marketer says has more cougars per capita than any other zip code. The copy reads, "CougarLife. For Motherf*%ckers"

by Steve Hall    Jul-19-12    
Topic: Outdoor, Racy










Featured FREE Resource: