'quarterlife' Slips into Inner Recesses of UCLA Backpacks

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For the network debut of quarterlife, NBC used Free Hand Ads to promote the show across the top margin of college-ruled paper. Free Hand distributed the sheets at UCLA on February 14.

It's often said that the best ideas are the simple ones. We believe it of Free Hand Ads, so we totally don't blame them for the fact that quarterlife so enthusiastically bombed on its first night on air (totaling 3.86 million viewers, last in its class).

Some drama is better left on MySpace.

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by Angela Natividad    Mar- 3-08    
Topic: Guerilla, Outdoor, Promotions



Clustarak Cogs, AT&T Hijacked, 9/11 Ripped, Mentos Pooned

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- Here's yet another knock off of the Honda Cog commercial which, of course, itself is claimed to have been a rip off.

- The Billboard Liberation Front is at it again, this time hijacking an AT&T billboard in San Francisco commenting on AT&T's release of people's voice and data information to the National Security Agency.

- Copyranter rants about even more lame 9/11 rip off ads.

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by Steve Hall    Feb-29-08    
Topic: Outdoor, Spoofs, Strange, Video



Toronto's Fake Drug Campaign Revealed to Be College Advocacy Ad

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The Torontoist has been following a a local teaser campiagn which, for a couple of weeks, appeared to be a campaign from a pharmaceutical company for a fake drug called Obay. After much sleuthing, the campiagn turned out to be for Colleges Ontario, a pre-college group representing area colleges in Ontario.

A teaser campaign using a fake drug is a daring move but it appears no one got lawsuit happy. The campiagn itself is funny. It promotes a drug that makes kids think more like their parents, sort of like mind control in a bottle.

The ad copy is great. It reads, "My son used to have his own hopes and aspirations. Now he has mine. Thanks, Obay!"

by Steve Hall    Feb-21-08    
Topic: Good, Outdoor, Poster, Strange



Sound of Color Habitat Fails to Work Up a Crowd

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We mentioned recently that we thought Gap's Sound of Color effort was really cool. In response to our call for news and pictures of how Gap is promoting Sound of Color at stores, Adrants reader Chris sent us the following email:

"I walked passed the GAP store on 5th Avenue in NYC this evening and it appears they have set up a Pop Up Store of some sort to promote the Sound of Color promotion. However, when I walked by it was completely empty except for a DJ and a lone employee."

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by Angela Natividad    Feb-20-08    
Topic: Bad, Brands, Campaigns, Outdoor, Promotions



Denver to Remove 'Less' From 'Homeless,' Hopes Reality Will Follow

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The Denver Rescue Mission is in need of $12.5 million to support the needs of 10,000 homeless people who seek shelter each night in the city. To call attention to the need, the Mission asked Cultivator Advertising & Design to develop a campaign. The agency came up with an interesting outdoor and transit campaign which composed the word "Homeless" from photos the agency took of 143 Denver area homeless.

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by Steve Hall    Feb-20-08    
Topic: Cause, Good, Outdoor, Poster



CD-Turned-Author Self-Promotes without Spending. Much.

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CD and president Kelly Simmons of bubble, Philadelphia is sharpening her ad chops by promoting her own book, Standing Still. Released by Simon & Schuster, it's about a mom who exchanges her life for her kidnapped daughter's.

Publicity includes $200,000 of online, sweepstakes, broadcast, direct mail and guerilla efforts, allegedly all bartered.

The effort includes promotional postcards ("The ultimate beach read") stuffed in women's swimsuit orders, courtesy of Miracle Suit. A radio campaign will air on B101 FM, an indie station.

And when it rains, ziplocked flyers (via Tri-County Printers) promoting the book as "the perfect read for a stormy night" will appear on parked car windshields.

Check out Simmons' e-zine, bykellysimmons.com. You could win a Tiffany's bracelet that matches the one worn by the protagonist (product placement! Nice touch).

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Computers Go Back in Time to Celebrate Broadband Invasion of TV Turf. Wait, What?

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Word has it that broadband content is now eligible for Primetime Emmy Awards. Whether that flatters broadband shows or the sleepy Emmys is anybody's guess; it's all the same in the media melting pot.

To spread the news, WONGDOODY prepared a print campaign with Mary Tyler Moore and that bigoted dad from All in the Family. Computers have been stitched into their environments. Headers read, "Welcoming Broadband to the World of Television."

Creative will appear in print and online. There will also be an "aggressive online word-of-mouth effort."

Oh, yeah: Because that big, bad PR really twisted our arms.

by Angela Natividad    Feb-13-08    
Topic: Campaigns, Online, Outdoor, Strange, Television



It's a Chest-Based Video Showdown! Cast Your Vote for Vest or Tee

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In livid response to our post on the wearable video vest, Brand Marketers opened our eyes to T-Shirt TV, which came out before the video vest and looks way better (said them, not us).

What do you think? To democratize the options, both models are worn mainly by girls with no pants. (See vest, see tee.)

Like you'd watch TV on somebody's torso otherwise. It is to scoff.

by Angela Natividad    Feb-13-08    
Topic: Guerilla, Human, Outdoor, Promotions



Forget Sandwich Boards; Why Not Wear Video?

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"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).

The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.

Online testimonials included "Hey, cool" and "I was drawn to her."

...Yeah.

by Angela Natividad    Feb-12-08    
Topic: Guerilla, Human, Outdoor, Packaging, Promotions, Video



Gear Factor: 'Come Fly Away in a Car-Shaped Balloon!'

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Check it out -- a car that both flies and wheezes.

Video of the levitating wonder was sent to us by Gear Factor to promote its "flying" brands campaigns. If conditions are right, the balloons can play outside, too. GF calls its work "ambient media." Ooooh.

by Angela Natividad    Feb- 6-08    
Topic: Administrivia, Agencies, Outdoor, Promotions








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