It's a Chest-Based Video Showdown! Cast Your Vote for Vest or Tee

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In livid response to our post on the wearable video vest, Brand Marketers opened our eyes to T-Shirt TV, which came out before the video vest and looks way better (said them, not us).

What do you think? To democratize the options, both models are worn mainly by girls with no pants. (See vest, see tee.)

Like you'd watch TV on somebody's torso otherwise. It is to scoff.

by Angela Natividad    Feb-13-08    
Topic: Guerilla, Human, Outdoor, Promotions



Forget Sandwich Boards; Why Not Wear Video?

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"If you wear it, they will watch." That's the premise behind the concept of wearable video (patent pending).

The business plan is simple enough: just slide a video vest onto "brand ambassadors," a winning euphemism for "leggy girls in bikinis and/or short skirts walking around with audio/visual torsos." Big upgrade on ye olde standby.

Online testimonials included "Hey, cool" and "I was drawn to her."

...Yeah.

by Angela Natividad    Feb-12-08    
Topic: Guerilla, Human, Outdoor, Packaging, Promotions, Video



Gear Factor: 'Come Fly Away in a Car-Shaped Balloon!'

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Check it out -- a car that both flies and wheezes.

Video of the levitating wonder was sent to us by Gear Factor to promote its "flying" brands campaigns. If conditions are right, the balloons can play outside, too. GF calls its work "ambient media." Ooooh.

by Angela Natividad    Feb- 6-08    
Topic: Administrivia, Agencies, Outdoor, Promotions



How 'bout Them Apples...Uh...Peaches

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Pop quiz: When is it acceptable for a woman, say, Jolene Anderson from the Australian drama All Saints, to lay naked Sydney's First Fleet Park? Answer: When it really isn't Jolene Anderson but a 12 meter long replica of her made out of peaches to represent Ella Bache skincare. Get it? Skin so good you could eat it? We'll leave the entendre-laden edible jokes to you.

Here's the "making of" video.

by Steve Hall    Feb- 6-08    
Topic: Celebrity, Good, Outdoor



Outdoor Ads Contrast Pizza Hut Timeliness with 'Filipino Time'

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In the Philippines, or maybe just among Filipinos, nothing happens on time. It's one of those things that drive us crazy. When we attended the premier for The Debut (an awkward Filipino-American movie you should never EVER watch), it started 45 minutes late. The director, who was present, gave us a winning grin and said, "Filipino time. You know how it is."

Giggles issued all around, followed by the crunching noise of smuggled food. ARG.

To promote the merits of Pizza Hut's on-time delivery in the Philippines, the creative team at BBDO Guerrero Ortega sent us the outdoor printwork for its campaign, "Hate Late?"

more »

by Angela Natividad    Feb- 5-08    
Topic: Brands, Campaigns, Good, Outdoor



Bush-ese Interpreted as 'Hell, High Water' by Greenpeace

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We love a little hell and high water on a Super Tuesday morning. Those things, says Greenpeace, will be the only result of Bush's big plans against global warming.

And since Bush has trouble with the "transparency" thing, GP decided to be transparent for him -- all over the Washington Monument during his "Major Economics Meeting" last week.

Politics: a damn serious business. In the same way falling facedown in a sandbox -- and stabbing your eye out with a stick -- can be considered good times.

by Angela Natividad    Feb- 5-08    
Topic: Cause, Guerilla, Outdoor, Political



VCCP Invites Watchers to Follow 'Neighbours' Elsewhere

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So there's this BBC show. It's called Neighbours and it's changing stations to channel Five. To make the transition as smooth as possible, Five tapped VCCP, which came up with this sunny little print and bus campaign.

All the characters are featured in ha-ha-you-love-us! fashion, under intersecting street signs that read "Same Ramsay St." and "New home." We were like, Hey, this looks festive. Neat wallabee.

Then we thought, Why are there so many parrots in this picture? The enigma drove us to Google, where we found this.

Suburban parrot diaspora. Only in the wild and wacky UK -- or, in the case of Neighbours, Australia, apparently.

by Angela Natividad    Jan-31-08    
Topic: Magazine, Outdoor, Television



What's that Big Dome? Oh, it's Canada

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With the help of DDB Canada, Inside Live! and Fuse OMD, the Canadian Tourism Commission erected a big dome thingy at the Canary Wharf in London. (Very Epcot.) Egged on by building projections (here and here), online ads and street activities, curious Londoners can step inside the dome and explore Canada.

The campaign lasts four weeks and is an attempt to drive more of the Queen's men and women to Canada on holiday. The dome supposedly showcases four vacation possibilities. Skiing? White water rafting? Olympic swimming? We're not sure. The possibilities hidden in that mysterious rotunda are boundless

by Angela Natividad    Jan-30-08    
Topic: Campaigns, Guerilla, Outdoor, Promotions



The Beckhams Cavort Atop Tokyo's Omotesando Crossing

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It's not often both celebrities in a celebrity marriage are spokespeople for brands, let alone at the same time. It's even less often, if not ever, the two appear side by side in their respective spokesperson roles as do David and Victoria Beckham in Tokyo. In Omotesando Crossing, Victoria appears for Samantha Thavasa and David appears for Giorgio Armani.

by Steve Hall    Jan-29-08    
Topic: Celebrity, Outdoor



Adidas Boost Auckland Marathon Runners With Giant Fan

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Here's an interesting extension of Adidas' Impossible is Nothing mantra. During the Aukland Marathon at the 17 km mark, runners could choose to run through lane which was outfitted with what was called the adiBOOST, a giant fan that would put a 50 knot wind at their backs insuring the impossibility of finishing the marathon would be nothing to be concerned with. Nice idea.

by Steve Hall    Jan-29-08    
Topic: Events, Good, Guerilla, Outdoor










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