For client Orange, the Alternative is doing that gesture-based advertising thing. Do a little hand-dance to bring news, film clips or music videos to your fingertips.
We see a less useful, but strangely more amusing, version of this technology every time we go to Virgin Records in Times Square, the home of that Nirvana floor display where you can step on or kick projected babies and bubbles. (It's actually more benign than it sounds.)
We spent some time in the Philippines last week. Good news for old-school brand goliaths: free promotion is alive and well alongside freeways and in living spaces (at the same time!).
That, and offshore telesales. We're in the money now, baby.
In the customs line at Heathrow we saw this leggy ad reading "I love Italian shoes."
And then we blinked. What's that logo in the upper left-hand corner? Is that a wide-open, heart-shaped pair of legs? Then we understood. If crotch shots keep Britney in the public eye, why not use the same method to promote the quality of Italian footwear?
The logo and ads are brought to you by ANCI, the National Association of Italian Footwear Manufacturers. The ad we saw (and hastily snapped for posterity) goes on to say, "The words 'Made in Italy' are a guarantee of fine Italian-crafted shoes."
Who are we to say a quality product can't open wide every once in awhile?
UK-based Five.tv and FIAT Automobiles have joined forces to promote the FIAT 500 online and outdoors. This may not be a huge deal Stateside, but it's a big deal in the UK, where OFCOM recently relaxed regulations for terrestrial channel sponsorship.
Fiat seized the moment and blew a wad for a whole evening on Five. Its FIAT 500 will also be unveiled at the British Airways London Eye on January 21st at 8pm.
The launch was timed to occur exactly 500 hours into 2008, which will be docked on a countdown clock on Five.tv via 10" and 20" commercials.
Last week New York City unveiled its first automatic pay toilet. For $0.25 and at a limit of 15 minutes per use, you could hit a streetside loo that automatically self-cleans.
The effort to promote the APTs (as they're so trendily called) was called First Flush. The automatic public toilets were unveiled last Thursday.
"City big-wigs," as WCBS TV calls 'em, say this is "a truly historic occasion."
Bravo for progress, especially when it's in the ass-wiping arena.
To introduce Sony's ultra light VAIO TZ, Los Angeles-based agency Ignited has taken the light-as-paper metaphor to heart with new print, outdoor and TV work, part of the brand's ongoing "Like No Other" campaign. While we're not sure we'd be fond of our laptop suddenly fluttering off in the wind or getting snagged and carried off by a flock of doves, we do think the metaphor is beautifully crafted. Besides, we still have faint memories of high school physics and realize that, even at 2.5 pounds, the TZ isn't likely to stay aloft for too long.
Yup. we're ready for it. Ready for everyone to tell us we're reading way, way too much into this Target billboard that places a certain area of a woman's body highly targeted by men right in the middle of its signature target logo. But you can't tell us not a single soul at Target or its agency looked at this and didn't see a certain interpretation that could be construed as objectifying to women. There's just no way.
Would it have been that hard to place the image of the woman so her upper body was in the middle of the target rather than her...um...crotch? Seriously. Perhaps the initial concept had her playfully face down in a pile of snow emblazoned with her ass in the middle of the Target logo but someone at Target said, "We don't do doggy style at our organization. Flip her over please."
In yet another example of what constitutes acceptable advertising in countries outside the United States, we have this billboard in Denmark with a decidedly blunt message. Promoting the alcoholic energy drink Cult Shaker, the events the company hosts and its "Cult Girls," the board asks us to "fornicate" the naked girl shown on the billboard because she is famous.
Hopefully, nobody takes board's message too seriously and starts humping it like a frustrated boy at a high school prom who, for the whole night, has been maddeningly titillated by his date's protuberant prom dress cleavage and, as a result, is nearing both an embolism caused by his throbbing heart rate and the onset of another imminently explosive, uncontrollable bodily event.
Whoa. Where did that come from? Well, hey, the board is pretty blunt so why not some blunt editorial to accompany it?
Before Flickr, we'd actually have to get off our asses and travel the globe in search of interesting advertising. No longer. Now we can just sit on our ass and scroll through hundreds of ad-related images provided by budding photographers who love advertising. Here we have an ad for breast implants which Flickr user poecile05 thought was oddly placed.
He writes, "A billboard seen in the middle of nowhere between Morongo Valley and 29 Palms. I stopped the car, scratched my head, and snapped a photo. We finally decided the target demographic must be soldiers on their way to and from the many military installations in the desert?"
Yes, indeed. After defending your country, don't expect a parade but do be ready to open up your wallet and get your lady a nice set of 34DDD's. Whacked.
On the streets of East London, plastic heads are rolling. Blame the Decapitator, who is mutating ads for his/her own statement-making ends.
That image at left? It once was a cavity-sweet spot for High School Musical 2. And we can't even talk about what happened to that little bee from Bee Movie.
Headless bloody variants of smiling ad protagonists are applied to public posters with wheat paste, wethinks. Wired compares the work to that of New York's Splasher, who was eventually suspected of working under contract for American Apparel.
There's something romantic about street appropriations of ad messages. But marketer-on-marketer violence? That's just bitchy.