Here's an interesting extension of Adidas' Impossible is Nothing mantra. During the Aukland Marathon at the 17 km mark, runners could choose to run through lane which was outfitted with what was called the adiBOOST, a giant fan that would put a 50 knot wind at their backs insuring the impossibility of finishing the marathon would be nothing to be concerned with. Nice idea.
We love it when outdoor boards spit at us, don't you? Well not really but that's what the people of Vancouver were subjected to in this campaign promoting Science World, a non-profit, science-focused educational organization. The campaign aimed to demonstrate the fact a sneeze can travel 12 feet and hover for three hours. Gross. Did we really need to know that? We're never leaving our office again.
Flickr user brandongerena captured a few pictures of the Pepsi Monster which made its debut in Times Square yesterday to promote the brand's music giveaway on Amazon MP3 which will offer 3.25 million DRM-free songs for download. The monster's now traveling to Phoenix where it will say hello to those in and around the University of Phoenix stadium. See images here, here and here.
To celebrate its 25th anniversary, Mattress Giant is holding a contest called the "Mattress Giant Bed Makeover." It's promoting the contest with a big yummy bed, encased in glass, on the back of a truck.
Cute. We've seen similar stuff before. If the contest accomplishes nothing else, it might attract the attention of some arrogant filthy-rich super-brat that's always wanted her own litter.
Actually, we wouldn't mind one.
For a little taste of non-traditional advertising, Canada's Yuzu Sushi gives us...spare tire advertising. Yes, spare tire advertising. Perhaps they figure assvertising was a bit too...oh...in your face whereas the ass end of a car would be less offensive and, well, more effective. After all, most people stare at the ass end of a car much more often than they stare at the ass end of a woman lifting her skirt so you can see the branded underwear she's wearing.
For client Orange, the Alternative is doing that gesture-based advertising thing. Do a little hand-dance to bring news, film clips or music videos to your fingertips.
We see a less useful, but strangely more amusing, version of this technology every time we go to Virgin Records in Times Square, the home of that Nirvana floor display where you can step on or kick projected babies and bubbles. (It's actually more benign than it sounds.)
We spent some time in the Philippines last week. Good news for old-school brand goliaths: free promotion is alive and well alongside freeways and in living spaces (at the same time!).
That, and offshore telesales. We're in the money now, baby.
In the customs line at Heathrow we saw this leggy ad reading "I love Italian shoes."
And then we blinked. What's that logo in the upper left-hand corner? Is that a wide-open, heart-shaped pair of legs? Then we understood. If crotch shots keep Britney in the public eye, why not use the same method to promote the quality of Italian footwear?
The logo and ads are brought to you by ANCI, the National Association of Italian Footwear Manufacturers. The ad we saw (and hastily snapped for posterity) goes on to say, "The words 'Made in Italy' are a guarantee of fine Italian-crafted shoes."
Who are we to say a quality product can't open wide every once in awhile?
UK-based Five.tv and FIAT Automobiles have joined forces to promote the FIAT 500 online and outdoors. This may not be a huge deal Stateside, but it's a big deal in the UK, where OFCOM recently relaxed regulations for terrestrial channel sponsorship.
Fiat seized the moment and blew a wad for a whole evening on Five. Its FIAT 500 will also be unveiled at the British Airways London Eye on January 21st at 8pm.
The launch was timed to occur exactly 500 hours into 2008, which will be docked on a countdown clock on Five.tv via 10" and 20" commercials.
Last week New York City unveiled its first automatic pay toilet. For $0.25 and at a limit of 15 minutes per use, you could hit a streetside loo that automatically self-cleans.
The effort to promote the APTs (as they're so trendily called) was called First Flush. The automatic public toilets were unveiled last Thursday.
"City big-wigs," as WCBS TV calls 'em, say this is "a truly historic occasion."
Bravo for progress, especially when it's in the ass-wiping arena.