Here's yet another entry in the long list of methods used to promote movies. To call attention to the DVD release of Quentin Tarantino's Death Proof, Amsterdam agency New Message has placed a bunch of bloody, severed arms in front of movie theaters throughout the Netherlands. We're thinking those arms aren't going to be on the ground very long as people pick them up and take them home to freak their friends out with later.
Agency Spy is just catching up with the whole American Apparel "Gee, I wonder why women get raped" New York City billboard thing. We've had our say in interviews with Newsweek and The New York Times. While Agency Spy "verbally exploded all over" their cab driver after seeing yet another racy American Apparel billboard, we're just glad we can look at another piece of ass. Damn, that was mean, wasn't it? But thanks for that, Agency Spy.
Considering we're still detoxing from a distastefully delightful Popeye's turkey (don't ask), we thought we'd kick off the morning with a campaign loaded with pretty pictures.
So here's creative for The Beat Museum, courtesy of Grey, SF. We hear you'll dig it if you're a big Kerouac fan, or at least somebody who still waves the flag for counterculture (you reverse conformist, you).
The posters will appear in magazines and on bus shelters throughout the hilly city. Website in the works.
We like them -- they've got that classy grit that so typifies the talented (and completely raging) bohemian beatnik. Plus, they teach you stuff without making you feel like a literature-starved ass-hat.
Our favourite is the poster we've affectionally dubbed the "fucking book" poster. Others (also nicknamed by us) include "hitchhiker thumb," "la grande HOWL," "no rules," and "junkies, drunks and criminals."
Come on, ad:tech! Oracle's Openworld has them. Why not you guys? Oh yes, you have beautifully branded San Francisco's Moscone Center stairs with the likes of DoubleClick but branded escalator handrails are where it's at now. Stairs or so...well, passe. While branded escalator handrails have been around for a while overseas, Aap Global, creator of the medium, tells us this is the first stateside installation.
So get on the phone to DoubleClick and get them to cough up some more sponsorship dollars for some cool looking handrails for the upcoming show in April. Are you gonna let old school Oracle have all the glory? Say it isn't so.
In support of her new fragrance, Can Can, Paris Hilton will appear atop Times Square on the Jumbotron in a 30-second commercial which will run 2,700 times beginning November 5 and running over the course of eight weeks. The video, part of a recently launched $5 million campaign, will feature scenes from the print campaign photo shoot.
Video of the shoot is already floating around here and here if you're interested in a peek.
When we received this press release about the Halo Vaccuum, we at fist thought it was some twisted new multi-tasking version of the game. Alas, it's just a regular vacuum but a very special one. One that kills germs with ultraviolet light. Created by BooneOakley, the campaign initially had the headline, "It doesn't just suck. It Kills." But, apparently, that was a bit too harsh and the ads ended up carrying a tamer headline like, "Is it a vacuum cleaner that kills germs? Or a germ-killer that vacuums." We think they should have gone with their initial thinking.
The campaign consists of print, TV and a Times Square billboard. We have no idea what Consumer Reports will think when they get their hands on this thing but to us it at least looks pretty cool. And we'd love knowing all those nasty critters living in the bowels of our carpet were meeting their maker rather than disgusting us.
- You know a magazine is having a tough time when it hosts a promotion allowing potential subscribers to name their own subscription price.
- Here's a video explaining the launch of Ad Air, the company that recently placed a gigantic board on the ground next to the Dubai airport.
- If you're a fan of widgets, you might like Gydget. You can use it in you marketing programs to spread your brand throughout the world of social media.
- Survivor's got a lunch lady but Wieden + Kennedy's got a lunch lady blog!
- To promote its service from Sao Paulo, Emirates Airlines created a commercial the length of the flight, 14 hours and 40 minutes.
- If you like NBC's Bionic Woman - which seems to waffle between decent TV and crap not worthy of air time - you can visit NBCs Bionic site to see how...uh...bionic you are? Huh?
- Teen makes commercial for Apple iPod Touch.
The stodgy, staid medium known as outdoor continues to impress with its inventiveness and its creativity. That inventiveness and creativity is on full display from a billboard company itself. Stroer Out of Home Media launched a live billboard performance in Warsaw which placed a Marilyn Monroe look-a-like atop a billboard cat walk and creative underneath with rotating imagery of a man looking upward as the models skirt blew up as it did in the famed movie scene from The Seven Year Itch.
Elvis from Dubai just informed us that Ad-Air, which builds "bird's-eye billboards" for airline travelers (or aliens?) that aren't visible from the ground, has just set the world record for "largest advertising banner" with the launch of its first effort for the Dubai airport.
It kind of makes sense that a country that can afford to put snow in the desert is now also hosting the largest ad ever. The spot is for Sorough Real Estate and covers over 20,000 square meters (the size of more than two soccer pitches).
The Guardian says a Guinness Book of World Records Inspector came out and designated the ad as the record-holder for banner size. All we can say is, we're glad the record-holder wasn't Eva Longoria for Maxim or an iPod.
- TBWA has opened an icy cold office in Reykjavik, Iceland with a staff of 20 who hope to tap the country's growing economy and serve one of the world's highest per capita income populace.
- Cathie Black is out with her new book, BASIC BLACK: The Essential Guide for Getting Ahead at Work (and in Life) from Crown Publishing. "BASIC BLACK is a memoir masquerading as a guide to career and life from one of the first women to take a forefront role in the advertising industry, American magazine and newspaper publishing."
- Using its out of home touchscreen network, Ecast delivered a 14 percent click through for AMC's The Two Corey's. Now if we could only get results like that online.
- Want sexism in advertising? Media Circus has a collection of the twelve most sexist ads in recent years.