Advertisers Beware: The Decapitator is After Your Little Pretties

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On the streets of East London, plastic heads are rolling. Blame the Decapitator, who is mutating ads for his/her own statement-making ends.

That image at left? It once was a cavity-sweet spot for High School Musical 2. And we can't even talk about what happened to that little bee from Bee Movie.

Headless bloody variants of smiling ad protagonists are applied to public posters with wheat paste, wethinks. Wired compares the work to that of New York's Splasher, who was eventually suspected of working under contract for American Apparel.

There's something romantic about street appropriations of ad messages. But marketer-on-marketer violence? That's just bitchy.

by Angela Natividad    Jan- 4-08    
Topic: Guerilla, Outdoor, Poster, Social, Strange, Trends and Culture



ABSOLUT PEAR VODKA Promoted With Gluttonous Snake

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It's cool that snakes can stretch to accommodate their prey, but it's not really something we like to think about after seeing this image.

Florida is a truly fucked-up place.

Anyway, ABSOLUT VODKA is promoting its PEARS variation on 10,000 TouchTunes music systems from December 20th to January 4th. The creative will be comprised of alternating billboards: The one at left, and this one.

We want it on record that if snakes didn't creep us out, and if we happened to own one, it wouldn't eat pears. It would eat spider monkeys.

by Angela Natividad    Dec-20-07    
Topic: Outdoor, Promotions, Sponsorship



Wonderbra Supports Huge Mounds of Water

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OK. Ha, ha, fuckin' ha. Maybe Wonderbra is running out of ideas or maybe we're just bored (bored with breasts? is that even possible?) with their whole "we hold big boulders" approach to bra advertising. Did we just say that? Bored with bra ads? Damn. Excuse us for a minute while we go stare at our intern's 34G breasts...

OK, all better. We love bra advertising! bring us more! How about little placards placed in between the balloons you seen hanging on people's mail boxes when their kid has a birthday party or they're trying to clear some shit out of their basement? how about two giant hot air balloons floating aloft next to each other with a giant Wonderbra over the top of them?

How about a girl jumping up and down like a gorilla while playing the drums. Oh wait. Been there, done that. OK, here it is. How about an Asian chick playing tennis proving the power of the Wonderbra?

by Steve Hall    Dec-17-07    
Topic: Good, Outdoor



If Free Condoms Can Stop AIDS, We'd Damn Well Like to Hear About It

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For World AIDS Day, Escala Comunicacao e Marketing unveiled a self-standing billboard with AIDS spelled in yellow condoms. The client was the Health Secretariat of Rio Grande, Brazil.

Something like 500 condoms were distributed. All told, this promotional collage says more than 8000 pedestrians "interacted" with the poster.

We always get a little sketched-out about the word "interact." If only 500 condoms were available, how did thousands interact with the billboard? Did they lean against it? Take pictures of it? Yell at kids or beat up cops in front of it? Sell their freely-acquired yellow condoms to peers?

The world may never know.

Update: A representative for Escala explained that the condoms were replaced everytime AIDS vanished from the board. That's kind of poetic.

by Angela Natividad    Dec-16-07    
Topic: Cause, Good, Outdoor, Poster



Butternut Beer Takes Its Nice Cans to Times Square

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Butternuts Beer & Ale has taken its farm-themed campaign to Times Square with two new pieces of creative which will appear through New Year's Eve on the CBS SuperScreen. You can view the creative here. Number nine and ten. It's amusing enough and appropriately crafted for outdoor style viewing.

by Steve Hall    Dec-13-07    
Topic: Good, Outdoor



What Would Advertising Be Without Thongs, Fishnets, Miniskirts and Pumps?

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Been meaning to get to this one for a few days. it's a campaign for ArriveAlive, an organization created by a father whose son was killed while driving drunk. The site touts the importance of the decisions and consequences that affect one's life. Calling attention to the site is a bathroom stall campaign which adheres images of drunken women to the floor and wall.

One woman is on her hands and knees in front of the toilet apparently puking. Another woman appears to be sitting against the wall in the mens room next to the urinals. Both are dressed slut-like with exposed thong, fishnet stockings and pumps. While no one really wants to look at a fat ugly drunk woman (or man for that matter), Copyranter wonders if we're supposed to think only sluts get drunk.

more »

by Steve Hall    Dec-10-07    
Topic: Creative Commentary, Opinion, Outdoor, Racy



Yes, a Giant Google Pin Constitutes as an Outdoor Campaign

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To celebrate the debut of Google Transit, which helps commuters plan their itineraries, the Google pin took to the streets of Vancouver, which was the first Canadian city to get the Google Transit treatment.

Grey, Vancouver was responsible for the pinnage. Gawk stupidly, as we did, at this montage.

Any chance of the pin blowing up?

by Angela Natividad    Dec-10-07    
Topic: Guerilla, Outdoor



Billboards Throw Snowballs at Each Other on Toronto Skyline

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Check out this video of a pair of projected "billboards" that flirt, giggle and throw stuff at each other. They were put together by BOS, Toronto for Fido, a wireless provider up thither.

Since everybody likes a shiny object that moves, the attention-getting spots will be projected on different buildings throughout downtown Toronto between December 6th and 29th.

The charmed projectionists are Media Merchants, based in BC. They are using "high-power light projectors," which we're guessing aren't the same as the ones that so tortured us in social studies class.

by Angela Natividad    Dec-10-07    
Topic: Brands, Mobile/Wireless, Outdoor



Giant Ass Pisses in Beijing to Create Environmental Awareness

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This campaign for the Chinese Greenfamily Youth Association of Environment Protection brings a whole new meaning to the phrase "squat and squirt." Created by Beijing-based Guangdong Advertising, this campaign calls attention to the plight of our polluted planet. Or, alternatively, Chinese people piss in public and they should stop that nasty habit. Whatever. Ass always gets noticed. Even if it is a completely un-bootyliciois, asexual one such as the one in this ad.

by Steve Hall    Dec- 5-07    
Topic: Good, Outdoor, Racy, Strange



Is It Really That Hard to Take A Shit?

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Apparently, the world is awash with people who can't pinch a good loaf. It seems there's a cork stuck in the asses of a lot of people out there which has made laxatives almost as commonplace as aspirin on drug store shelves.

We even have studies on the matter which claim, "Many people underestimated how often they strained. Overall, 32% of defecations in women and 22% of defecations in men were associated with straining to start and 15% and 9%, respectively, with straining to finish."

And analysis such as this: "Straining was to some extent related to stool type: the lumpier a stool, the more often it elicited straining. However, it seems likely that straining in some people is just a habit."

more »

by Steve Hall    Dec- 3-07    
Topic: Good, Outdoor, Strange








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