Billboards Throw Snowballs at Each Other on Toronto Skyline

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Check out this video of a pair of projected "billboards" that flirt, giggle and throw stuff at each other. They were put together by BOS, Toronto for Fido, a wireless provider up thither.

Since everybody likes a shiny object that moves, the attention-getting spots will be projected on different buildings throughout downtown Toronto between December 6th and 29th.

The charmed projectionists are Media Merchants, based in BC. They are using "high-power light projectors," which we're guessing aren't the same as the ones that so tortured us in social studies class.

by Angela Natividad    Dec-10-07    
Topic: Brands, Mobile/Wireless, Outdoor



Giant Ass Pisses in Beijing to Create Environmental Awareness

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This campaign for the Chinese Greenfamily Youth Association of Environment Protection brings a whole new meaning to the phrase "squat and squirt." Created by Beijing-based Guangdong Advertising, this campaign calls attention to the plight of our polluted planet. Or, alternatively, Chinese people piss in public and they should stop that nasty habit. Whatever. Ass always gets noticed. Even if it is a completely un-bootyliciois, asexual one such as the one in this ad.

by Steve Hall    Dec- 5-07    
Topic: Good, Outdoor, Racy, Strange



Is It Really That Hard to Take A Shit?

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Apparently, the world is awash with people who can't pinch a good loaf. It seems there's a cork stuck in the asses of a lot of people out there which has made laxatives almost as commonplace as aspirin on drug store shelves.

We even have studies on the matter which claim, "Many people underestimated how often they strained. Overall, 32% of defecations in women and 22% of defecations in men were associated with straining to start and 15% and 9%, respectively, with straining to finish."

And analysis such as this: "Straining was to some extent related to stool type: the lumpier a stool, the more often it elicited straining. However, it seems likely that straining in some people is just a habit."

more »

by Steve Hall    Dec- 3-07    
Topic: Good, Outdoor, Strange



To Spark Historic Sports Interest, Heinz Appeals to Steelers Fans

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Hey Heinz, remind all the women in Pittsburgh why football fills them with resentment, why don't you.

This spot was created by Garrison Hughes, Pittsburgh for the Heinz History Center. Its purpose is to generate traffic for the Heinz History Center's Western Pennsylvania Sports Museum.

Here's another spot from the same campaign. We don't feel super turned-on by them, but maybe we'd feel differently if we saw the spots from the Jumbotron in Heinz field, which is one of the places these ads will be airing.

by Angela Natividad    Dec- 2-07    
Topic: Online, Outdoor, Promotions, Television



Severed Bloody Limbs Promote Quentin Tarantino Flick

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Here's yet another entry in the long list of methods used to promote movies. To call attention to the DVD release of Quentin Tarantino's Death Proof, Amsterdam agency New Message has placed a bunch of bloody, severed arms in front of movie theaters throughout the Netherlands. We're thinking those arms aren't going to be on the ground very long as people pick them up and take them home to freak their friends out with later.

by Steve Hall    Nov-29-07    
Topic: Good, Guerilla, Outdoor, Strange



Agency Spy Gives Adrants A Nice Piece of Ass

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Agency Spy is just catching up with the whole American Apparel "Gee, I wonder why women get raped" New York City billboard thing. We've had our say in interviews with Newsweek and The New York Times. While Agency Spy "verbally exploded all over" their cab driver after seeing yet another racy American Apparel billboard, we're just glad we can look at another piece of ass. Damn, that was mean, wasn't it? But thanks for that, Agency Spy.

by Steve Hall    Nov-28-07    
Topic: Outdoor, Racy



Beat Museum Brings Artist Angst to Livid Life

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Considering we're still detoxing from a distastefully delightful Popeye's turkey (don't ask), we thought we'd kick off the morning with a campaign loaded with pretty pictures.

So here's creative for The Beat Museum, courtesy of Grey, SF. We hear you'll dig it if you're a big Kerouac fan, or at least somebody who still waves the flag for counterculture (you reverse conformist, you).

The posters will appear in magazines and on bus shelters throughout the hilly city. Website in the works.

We like them -- they've got that classy grit that so typifies the talented (and completely raging) bohemian beatnik. Plus, they teach you stuff without making you feel like a literature-starved ass-hat.

Our favourite is the poster we've affectionally dubbed the "fucking book" poster. Others (also nicknamed by us) include "hitchhiker thumb," "la grande HOWL," "no rules," and "junkies, drunks and criminals."

by Angela Natividad    Nov-26-07    
Topic: Good, Magazine, Outdoor, Poster



Escalator Handrail Advertising Comes to America

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Come on, ad:tech! Oracle's Openworld has them. Why not you guys? Oh yes, you have beautifully branded San Francisco's Moscone Center stairs with the likes of DoubleClick but branded escalator handrails are where it's at now. Stairs or so...well, passe. While branded escalator handrails have been around for a while overseas, Aap Global, creator of the medium, tells us this is the first stateside installation.

So get on the phone to DoubleClick and get them to cough up some more sponsorship dollars for some cool looking handrails for the upcoming show in April. Are you gonna let old school Oracle have all the glory? Say it isn't so.

by Steve Hall    Nov-19-07    
Topic: Industry Events, Outdoor, Specialty



Paris Hilton to Lord Over Times Square For Can Can Fragrance

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In support of her new fragrance, Can Can, Paris Hilton will appear atop Times Square on the Jumbotron in a 30-second commercial which will run 2,700 times beginning November 5 and running over the course of eight weeks. The video, part of a recently launched $5 million campaign, will feature scenes from the print campaign photo shoot.

Video of the shoot is already floating around here and here if you're interested in a peek.

by Steve Hall    Nov- 2-07    
Topic: Celebrity, Outdoor



Halo is Not Only A Game, It's A Vacuum Cleaner

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When we received this press release about the Halo Vaccuum, we at fist thought it was some twisted new multi-tasking version of the game. Alas, it's just a regular vacuum but a very special one. One that kills germs with ultraviolet light. Created by BooneOakley, the campaign initially had the headline, "It doesn't just suck. It Kills." But, apparently, that was a bit too harsh and the ads ended up carrying a tamer headline like, "Is it a vacuum cleaner that kills germs? Or a germ-killer that vacuums." We think they should have gone with their initial thinking.

The campaign consists of print, TV and a Times Square billboard. We have no idea what Consumer Reports will think when they get their hands on this thing but to us it at least looks pretty cool. And we'd love knowing all those nasty critters living in the bowels of our carpet were meeting their maker rather than disgusting us.

by Steve Hall    Oct-30-07    
Topic: Campaigns, Good, Magazine, Outdoor, Television










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