Elvis from Dubai just informed us that Ad-Air, which builds "bird's-eye billboards" for airline travelers (or aliens?) that aren't visible from the ground, has just set the world record for "largest advertising banner" with the launch of its first effort for the Dubai airport.
It kind of makes sense that a country that can afford to put snow in the desert is now also hosting the largest ad ever. The spot is for Sorough Real Estate and covers over 20,000 square meters (the size of more than two soccer pitches).
The Guardian says a Guinness Book of World Records Inspector came out and designated the ad as the record-holder for banner size. All we can say is, we're glad the record-holder wasn't Eva Longoria for Maxim or an iPod.
- TBWA has opened an icy cold office in Reykjavik, Iceland with a staff of 20 who hope to tap the country's growing economy and serve one of the world's highest per capita income populace.
- Cathie Black is out with her new book, BASIC BLACK: The Essential Guide for Getting Ahead at Work (and in Life) from Crown Publishing. "BASIC BLACK is a memoir masquerading as a guide to career and life from one of the first women to take a forefront role in the advertising industry, American magazine and newspaper publishing."
- Using its out of home touchscreen network, Ecast delivered a 14 percent click through for AMC's The Two Corey's. Now if we could only get results like that online.
- Want sexism in advertising? Media Circus has a collection of the twelve most sexist ads in recent years.
Unlike Oldsmobile which tried to distance itself from its aging audience with the "It's Not Your Father's Oldsmobile" campaign, Beam Global Spirits is embracing the older generation for its Canadian Club whiskey by exclaiming, "Damn Right YOur Dad Drank It." Created by Energy BBDO, the campaign will launch in November with radio, out-of-home, POS and print. Ads will appear in Rolling Stone, Sports Illustrated and Sporting News, with additional placements in Playboy, Men's Journal, Esquire, Outside and Men's Fitness in December and into 2008.
Hauling out imagery 60's and 70's imagery from actual Beam Global employees and positioning Dad as a once cool manly man, ads state "Your Mom Wasn't Your Dad's First," "Your Dad Was Not a Metrosexual" and "Your Dad Never Got a Pedicure."
Are we seeing a full-on return to the glory days of the hard liquor cocktail when beer was for factory workers and wine was for sissies? Can we now go back to the three martini lunch, pinch asses in the afternoon and have three more martinis at night while watching Mad Men? We might not get any work done but it sure sounds like fun.
The Nolita ad at left features Isabelle Caro, a French actress suffering from anorexia.
Guess who's responsible for it? Oliviero Toscani, the guy who fell out of Benetton shortly after his controversial "We, On Death Row" campaign in 2000.
WONGDOODY, LA is on a pro-bono mission with the Venice Community Housing Corp to draw attention to the one in 32 homeless living in the area.
With flyers pushing "Dumpster Alcove w/ Fecal Matter 4 RENT" and ads like the one at left featuring in the for-lease sections of papers like The Argonaut and LA Weekly, the effort does two things:
- Highlights real "living options" that the homeless have to deal with
- Pokes fun at euphemisms realtors use to promote less-than-savory real estate (who could say no to "purvy lurkers" and "mysterious stains"? It's so Dickens)
Since the launch of the campaign, the VCHC reports double the number of calls and website visitors. We wonder how many of those calls were actual inquiries about renting in squalor. There's something so bohemian about demanding a challenging atmosphere.
Continuing its quest to bring New York-style vulgarities to the peaceful, mountainous region of Colorado, New York-style Anthony's Pizza & Pasta says "Eat Me" to residents from atop billboards, alongside buses, from within newspapers and on radio. When it comes to pizza, or any food for that matter, there really isn't a simpler, more direct method of conveying the primary marketing message. Cultivator Advertising & Design created the campaign.
OMG. Just when we thought we'd written this line for the last time, we're gonna write it again: "Just when you thought every last inch of space had been covered with advertising, yet another appears." Most recently, it was the front of washing machines in laundromats. Now, it's the front of plows to promote Audi Canada's Quattro event which aims to get people into dealerships this week to try ot the vehicle.
Accompanied by radio, print and online, five snow plows were outfitted with signage and painted plows which read, "Winter is Coming" along with the dates of the event. As we've said every time before, it's only a matter of time before someone offers to paint our house for free as long as they can paint a giant logo on the front of the house. Lowe Roche created the campaign.
Arnold has repurposed its wall of rain spot which ran last year in Europe last year into an Americanized, full-on, politically correct, environmentally friendly campaign about Timberland's use of organic materials in its boots and how it's jumping on the carbon offset bandwagon. Carbon dioxide emissions associated with the campaign will be offset by Timberland's purchase of wind power from Western Massachusetts' Jiminy Peak Mountain Resort wind project. We're told the move will be equivalent to not driving 109,000 miles or planting approximately 44 acres of trees.
When we receive an email which reads, "ADK Europe's first campaign for Dutch National Ballet saw the team sneak around the city at night projecting images of a man with a large package and a frightened young woman onto buildings," we wonder just what kind of big package they are referring to. Well, it's not the UPS kind, rather, the men-in-ballet-tights kind.
Anyway, it's one of those images projected on a building sort of campaign that also includes a mobile element. Those who see the projections, posters and other street marketing efforts are directed to call a number which plays, "This is Juliet/Romeo. You are listening to my voice mail. If you have the answer to my heart-felt yearning and can tell me where I can find my beloved Juliet/Romeo, please send me an SMS with details of where you have seen him, so I can go to him right away."
NYC & Company, which serves as New York's marketing and tourism organization, has launched a component at NYC Visit to help tourists feel more local. For the most part the site is a gigantic press release and if it possesses the rhyme and reason its raving PR people claimed, we're not seeing it.
Anyway, the new tourism effort for the Big Apple kicks off with a series of print ads and a TV spot, all of which are posted at the tourism site.
The print ads are explosions of ... just ... stuff and they all make stark statements: This is Entertainment, This is Fashion, This is Food, This is Shopping, and This is Just Another Day.
For the most part you get a Saks Ad Meets Highlights for Kids feeling.
We're not crazy about it. But hey, maybe the ads are amazing when they're three feet long and accosting you from the side of a building.