This just goes to show that holding executive status in the same universe as Virgin's Richard Branson is an increasingly ridiculous job. Janet Stanek of Stand Advertising has committed to spending 30 hours perched on a billboard overlooking a highway in Buffalo, NY.
She was set up there yesterday morning and will remain there until noon today.
The stunt accomplishes (?) three goals: to celebrate Stand's 6th anniversary, raise $30K for Make-a-Wish, and "get out of those interminable Monday morning status meetings." We feel you on that one, Janet.
Janet will be tethered onto the billboard with little more than a sleeping mat and a tent (which, we hope, includes a loo). Watch her brave the elements (for the children, no less) at Boss on a Billboard.
Any way we can get a soccer ball up there with her?
Think billboards are intrusive now? Wait until they blemish your picturesque descent of the SF peninsula or the eastern coastline. Our homie Chad just told us about Ad-Air, whose purpose in life is to give us "bird's-eye billboards" along the flight paths of the world's busiest airports.
And because you'll be way above ground when you happen to be scanning it for something pretty to look at, the ads will be about five acres each - about four football fields across.
The billboards will be hoisted onto temporary framing and are virtually "invisible" from the ground. Expect to see the first few this October in Dubai - of course. Any country that can afford to bring snow to the desert will probably leap at the chance to swallow all the advertising it can get.
Bird's-eye billboards. God damn. Do you imagine this is what crop circles are for?
Unleashing the anachronistic term "housewife" or perhaps simply tossing aside silly, politically correct euphemisms like "stay-at-home-mom," Frozen food home delivery company Schwan's claims (in a headline) "Research shows that 95 percent of housewives could use a housewife."
Now, AdFreak picked up on the lesbian vibe toward which this headline hints. We, contrary to what one might assume, believe that, yes, the job of a housewife, particularly if she's a doesn't-stay-at-home-mom needs all the help she can get. Why trek to the grocery store with three screaming brats when you can lock the snots in their rooms, order from Schwan's and down a gallon of Cookies 'n Cream while issuing missives via laptop to the hundreds on minions you oversee at the office from the comfort of your couch? Minneapolis agency Hunt Adkins created the campiagn.
We'd like to express our sincere appreciation for the creative and media teams behind this Gucci wallscape in New York City for the brilliance behind integration of media and creative. They actually worked together! When does that ever happen?
Placement doesn't get much better than this. Of course, the placement and creative could be a coincidental anomaly but we're going to ere (is that how you spell it?) on the side of optimism and give the creators here the benefit of the doubt. Unless, of course, someone wants to step forward and admit it was, in fact, purely coincidental.
We caught this ad in a story about growing indoor smoking bans in the travel business. It appears in front of the Fox Sports Bar and Grill at the Detroit airport.
Leave it to News Corp to embrace the pariah.
A QVC employee has risked life and limb to let us in on what's happening behind the iQdoU? campaign.
The source blithely reports QVC will be unveiling its new logo on the 23rd, a Q that represents a package being opened to reveal the QVC inside.
QVC employees were shown the new logo just yesterday.
MediaBuyerPlanner observed this campaign running in LA and New York for Desperate Housewives. Apparently nearly a dozen parking lots in the respective counties have lots reserved "For Desperate Housewives" to draw attention to the fact that the new season starts this Sunday.
The minds behind the campaign are Parking Stripe Advertising from Colorado. According to NPR this morning, the move might have drawn attention for all the wrong reasons. Nobody really likes being dubbed a "desperate housewife" -- "even if they're 'desperate' for parking!" the broadcaster quipped.
Interestingly, some strip malls in Fremont, CA reserve parking for "expecting mothers." Guess the secret is all in how you label privileged parking.
- Here's a making of video highlighting the creation of a 3D graffiti project for Reebok in Cracow.
- Arnold and fashion-focused No. 11 have teamed to launch ArnoldEleven, an entity which will serve the fashion, beauty and luxury industries.
The New York Times is throwing in the towel on its subscription based Times Select product saying the growth of online advertising allows for far more revenue.
- Check this out for some face licking goodness from Guinness.
After spending some time on Horizon Air's The Slog, a site created by WONGDOODY which highlights the landmarks along the 200 mile stretch of Interstate 5 between Seattle and Portland - in order to convince us to fly the 200 miles instead of drive - we actually want to take the 200 mile drive just to see all the cool stuff the site highlights. OK, so it's not all cool, the road sucks and the rest stop bathrooms are disgusting. But the way WONGDOODY crafted the site - a collection of videos highlight each of "the slog's" oddities and frustrations Old West-style - lends a certain attraction to the road.
In addition to the site, the campaign also includes print, radio and a branded truck with a museum-like diorama of the road that makes stops along the highway. Brochures will also be handed out to travelers on the road convincing them Horizon Air is really the way to go. In all, it's one of the best airline campaigns we've ever seen.
Last week, Jim Beam placed what is said to be the world's biggest outdoor ad for a distilled spirits company. A 32,000 square foot building wrap measuring 400 feet tall will be affixed to the Rio All-Suite Hotel & Casino in Las Vegas covering 40 stories of the hotel.The ad is celebrating September being named National Bourbon Heritage Month. Damn. We're gonna have to start drinking Manhattans again. (Image courtesy of Miss Shari via Flickr.)