Friday Fodder: Renault Ballet, Dove Onslaught, Promotional Boobs

cheer_confessions_5.jpg

- Wendy's get all high and mighty with it's new Saatchi & Saatchi-created online promotion for its Hot Juicy Burger!

- We all thought those VW Crash ads were pretty good. Not so much anymore though after seeing this crashtastic ballet-style ad for Renault.

- Dove follows up its Evolution commercial with an equally powerful one called Onslaught in which an innocent girl is pummeled with adult imagery.

- And this week we got even more big boobs from our big boobed Cheerleader friend, Amy, who's doing her best to promote the movie The Comebacks.

- Dutch agency TBWANeboko did a very nice illustration-style campaign for TomTom's Mapshare.

- Leo Burnett grew a a lettuce garden on a billboard in Chicago to promote McDonald's fresh salads. Beautiful.

- Sony unleashed its third Fallon-created commercial. Called Play-Doh, a bunch of bunnies are animated around the streets of New York. Too bad the idea was stolen from an artist.

by Steve Hall    Oct- 5-07    
Topic: Outdoor, Racy, Television, Video



Leo Burnett Plants Lettuce Garden on McDonald's Billboard

Salad_board_2-1.jpg

For a medium that is nothing more than a giant board atop a metal structure, billboards continue to impress with their seemingly endless flexibility. Of course, none of that impressive flexibility would be possible were it not for inventive creativity. Leo Burnett pleases us by proving to us that, yes, there still are new ideas floating around the minds of agency creatives.

While we can't prove no one has ever before affixed a living thing to a billboard before, Leo Burnett's placement of actual, growing lettuce on a billboard in Wrigleyville for McDonald which spells "Fresh Salad" is refreshingly original and, at the same time, simplistically succinct in conveying the intended message.

more »

by Steve Hall    Oct- 5-07    
Topic: Best, Outdoor



Stand Advertising Tethers Boss to Buffalo Billboard

boss on a billboard.png

This just goes to show that holding executive status in the same universe as Virgin's Richard Branson is an increasingly ridiculous job. Janet Stanek of Stand Advertising has committed to spending 30 hours perched on a billboard overlooking a highway in Buffalo, NY.

She was set up there yesterday morning and will remain there until noon today.

The stunt accomplishes (?) three goals: to celebrate Stand's 6th anniversary, raise $30K for Make-a-Wish, and "get out of those interminable Monday morning status meetings." We feel you on that one, Janet.

Janet will be tethered onto the billboard with little more than a sleeping mat and a tent (which, we hope, includes a loo). Watch her brave the elements (for the children, no less) at Boss on a Billboard.

Any way we can get a soccer ball up there with her?

by Angela Natividad    Oct- 2-07    
Topic: Celebrity, Good, Guerilla, Outdoor, Strange



By Car or By Plane, Billboards Will Pursue the Eyesore Traveler

adair.png

Think billboards are intrusive now? Wait until they blemish your picturesque descent of the SF peninsula or the eastern coastline. Our homie Chad just told us about Ad-Air, whose purpose in life is to give us "bird's-eye billboards" along the flight paths of the world's busiest airports.

And because you'll be way above ground when you happen to be scanning it for something pretty to look at, the ads will be about five acres each - about four football fields across.

The billboards will be hoisted onto temporary framing and are virtually "invisible" from the ground. Expect to see the first few this October in Dubai - of course. Any country that can afford to bring snow to the desert will probably leap at the chance to swallow all the advertising it can get.

Bird's-eye billboards. God damn. Do you imagine this is what crop circles are for?

by Angela Natividad    Oct- 1-07    
Topic: Inflight, Outdoor



Schwan's Helps Housewives Break Through Glass Ceiling

schwans_housewives.jpg

Unleashing the anachronistic term "housewife" or perhaps simply tossing aside silly, politically correct euphemisms like "stay-at-home-mom," Frozen food home delivery company Schwan's claims (in a headline) "Research shows that 95 percent of housewives could use a housewife."

Now, AdFreak picked up on the lesbian vibe toward which this headline hints. We, contrary to what one might assume, believe that, yes, the job of a housewife, particularly if she's a doesn't-stay-at-home-mom needs all the help she can get. Why trek to the grocery store with three screaming brats when you can lock the snots in their rooms, order from Schwan's and down a gallon of Cookies 'n Cream while issuing missives via laptop to the hundreds on minions you oversee at the office from the comfort of your couch? Minneapolis agency Hunt Adkins created the campiagn.

by Steve Hall    Sep-28-07    
Topic: Campaigns, Good, Magazine, Outdoor



Gucci Media Planners and Creatives Work Together, We Think

GUCCI+trees-1.jpg

We'd like to express our sincere appreciation for the creative and media teams behind this Gucci wallscape in New York City for the brilliance behind integration of media and creative. They actually worked together! When does that ever happen?

Placement doesn't get much better than this. Of course, the placement and creative could be a coincidental anomaly but we're going to ere (is that how you spell it?) on the side of optimism and give the creators here the benefit of the doubt. Unless, of course, someone wants to step forward and admit it was, in fact, purely coincidental.

by Steve Hall    Sep-27-07    
Topic: Good, Outdoor



Fox Looks Kindly on Marginalized Smoking Patrons

fox smoking ad.jpg

We caught this ad in a story about growing indoor smoking bans in the travel business. It appears in front of the Fox Sports Bar and Grill at the Detroit airport.

Leave it to News Corp to embrace the pariah.

by Angela Natividad    Sep-26-07    
Topic: Outdoor



QVC Insider Reveals Mystery Behind iQdoU

iqdou-thumb2.jpg

A QVC employee has risked life and limb to let us in on what's happening behind the iQdoU? campaign.

The source blithely reports QVC will be unveiling its new logo on the 23rd, a Q that represents a package being opened to reveal the QVC inside.

Sounds complex.

QVC employees were shown the new logo just yesterday.

by Angela Natividad    Sep-20-07    
Topic: Campaigns, Outdoor, Strange, Word of Mouth



Desperate Wives Get Prime Parking, Are (Unsurprisingly) Not Happy About It

parking for desperate housewives.jpg

MediaBuyerPlanner observed this campaign running in LA and New York for Desperate Housewives. Apparently nearly a dozen parking lots in the respective counties have lots reserved "For Desperate Housewives" to draw attention to the fact that the new season starts this Sunday.

The minds behind the campaign are Parking Stripe Advertising from Colorado. According to NPR this morning, the move might have drawn attention for all the wrong reasons. Nobody really likes being dubbed a "desperate housewife" -- "even if they're 'desperate' for parking!" the broadcaster quipped.

Ha. Ha.

Interestingly, some strip malls in Fremont, CA reserve parking for "expecting mothers." Guess the secret is all in how you label privileged parking.

by Angela Natividad    Sep-19-07    
Topic: Guerilla, Outdoor



Reebok Does 3D, Arnold Does Fashion, TimesSelect Opens

reebok_3d.jpg

- Here's a making of video highlighting the creation of a 3D graffiti project for Reebok in Cracow.

- Arnold and fashion-focused No. 11 have teamed to launch ArnoldEleven, an entity which will serve the fashion, beauty and luxury industries.

The New York Times is throwing in the towel on its subscription based Times Select product saying the growth of online advertising allows for far more revenue.

- Check this out for some face licking goodness from Guinness.

by Steve Hall    Sep-18-07    
Topic: Agencies, Guerilla, Online, Outdoor










Featured FREE Resource: