Last Friday, America's Next Top Model winner Jaslene Gonzalez, along with her adoring fans, witnessed the unveiling of her Times Square billboard for clothing line LOT29. Jaslene's reaction? "Look at my legs! They look great!" Indeed.
The event was also a shoot for an upcoming commercial for the "My Life as a CoverGirl" campaign. Let's see. America's Next Top Model. LOT29. CoverGirl. All in one place. All at one event. Are there really people in marketing who are actually this efficient?
Every time we think we've written, "Just when you thought every last square inch of space has been plastered with advertising...," yet another new form of ad creep rears its ugly head. Though this new laundromat promotion for the CBS sitcom The Big Bang Theory isn't so ugly. Working with Laundromedia Inc. (who new such companies existed?) CBS placed banners across four washing machines. Hey, there's nothing else to do while your clothes are washing. You might as well stare at ads.
Just how do companies like Laundromedia Inc. get there start? Very simply and very mundanely as Foounder David Kessler explains, "I was standing in front of the washers, waiting for the spin to stop, just staring at a sea of white and I went, 'Wait -- these machines could have ads on them.'" We still think an enterprising house painting company is, one day, going to knock on our door, offer to paint our house for free as long as they can turn the house into a gigantic Home Depot ad.
Portfolios.com's David Katz alerts us to an ad for Bell Mobility's Solo Mobile placed in Toronto's Downsview Station which carries a small pin that reads, "Belsen was a gas." The ad has caused a bit of a stir. The pin refers to the World War II Nazi concentration camp Bergen-Belsen where gassing was anything but a pleasant experience. The pin is tiny but several commuters spotted it and it became a TV news story last Thursday.
Whether intentional or an art director's sneaky joke, Bell Mobility quickly reacted and issued a statement, saying, "We are in the process of removing all of these particular Solo Mobile ads... running these ads was an error on our part and one we certainly regret. You won't see them again of course."
The company promise all fifty one ads in and around Toronto and Vancouver which contain the button would be removed.
Adrants reader Amy sent us a shot of these iQdoU? billboards and asked if we knew what this is all about.
After some intelligent sleuthing (read: consulting Google), we found a cliffhanger-style website that invites the inquisitive to "unwrap the secret" on September 23rd.
Dissatisfied with that, and with the crappy think-tank music, we checked the meta tags, where we found terms like "celebrity shopping" and "seen on celebrities."
Here's something we never thought of before. Aap!Steps - branded escalators!
It's not like you could make an escalator uglier, right?
Sprint is really laying it on thick with its "Sprint ahead" campaign. In tangent with Goodby, Silverstein & Partners, SF, Exopolis has put together a Sprint ad that will appear on stadium jumbotrons this NFL season. It is called "NFL at SprintSpeed Jumbotron." No, we didn't make that up.
Anyway, the ad features a couple of football players running shrouded by darkness except for the ambient light and enchanted microfiber magic surrounding them. The end of the spot culminates in a glorified tackle that looks more like a Lifetime movie embrace. This tryst explodes into still more light, flying symmetrically out of the two bodies and toward the rest of the frame.
It's very Disney.
Then there's the Sprint logo. Then, "Proud sponsor and avid fan of the NFL."
Steve Portigal from Portigal Consulting notes this ad for UK health club Cannons with the headline, "Because a new girl has started at work and she's hot," wouldn't play so well in America or Canada because we're a bit more politically correct than our forefather nation. While the ad is harmless enough, we agree. No doubt, an army of cause groups would be all over this one as soon as it hit the streets.
Alt Terrain's W. Thomas Porter snapped this shot of an Ad Council Robertson Foundation global warming billboard which offers onlookers two choices: do nothing or go to the fightglobalwarming.com/nyc site. Appropriately, two window air conditioners poke through the board next to the do nothing selection. Perfect.
Hmm. Looks like this girl forgot to take a shower before commuting to work. But, no matter. Axe is there to help offering hot women scantily clad in black lingerie free showers on their way to work...or something like that. While facing this commuting oddity, overexcited teenage boys should be wary of their appendage as the doors close. Or something like that. Anyway, where there's an Axe product, a barely dressed female is sure to be nearby.
Who says advertising objectifies women? Certainly not The Ranch which is very kind to women keeping them nice and hot as opposed to letting them get cold like the beer they serve. How compassionate. How understanding. How forward thinking. How evolved! This objectification of women is just a bunch of hogwash (as I guess people who'd go to The Ranch would say), right?