Advertising Evolves, Women Hotter Than Beer

Who says advertising objectifies women? Certainly not The Ranch which is very kind to women keeping them nice and hot as opposed to letting them get cold like the beer they serve. How compassionate. How understanding. How forward thinking. How evolved! This objectification of women is just a bunch of hogwash (as I guess people who'd go to The Ranch would say), right?

Diesel Fuels On, Firefox Pwns IE, MySpace Gets Spacelift, Nike Sends Office Foot Soldiers Running

- More on Diesel's Fuel for Life. It all started with a guerilla campaign called No Legalization, in which the fabled Society Against Legalization fought tooth and nail to forbid public consumption of the perfume.

- Pingdom gets more people to divorce IE for Team: Firefox. We didn't realize the browser wars were so ... personal.

- NBC and News Corp execs name their nameless collaboration site Hulu "because it sounded fun and rhymed with itself," says MarketingVox.

- Yet one more reason to jump the Goodship MySpace for Facebook: Spacelift! Now you can turn your MySpace into Facebook! Holy shit! (Sorry - it just seemed like it had to be said.)

- For "Gone Running," Nike puts together a very hard-to-read do-not-disturb-type sign that vibes like a nervous breakdown (but with a light at the end of the tunnel!).

- Google and CNN become bosom buddies. That's ... sweet.

Heroes Can READ! - Mostly Children's Books, Though.

The Czech Republic's BOOKS has launched a well-rendered ad campaign to raise literacy among the masses. Watch while Catwoman sifts through the pages of "All About Doggie and Pussycat" by Josef Lada. And here, Spiderman reads "Beetles," written by Jan Karafiat.

The campaign was put together by Publicis, Prague. Text reads, "No Inspiration. No Future." It could also read, "It is never too late to scour the children's section for cues on why your life took this odd turn." But that was probably too long.

Monster Breached, Gap Mastectomized, Diesel Dives. Hill Heaved

- Uh Oh. Not good. Cynopsis reports, "Online job seeking site Monster.com suffered a security breach potentially exposing the confidential information of 1.5 million users then waited 5 days to report it."

- Gap ads featuring John Mayer and Lucy Liu get facials scars, mastectomy, respectively.

- Copyranter wishes Diesel would return to its usual form of advertising which made no sense and was sick.

- We love it when agency execs are escorted to the door by security.

- Advertising Age reports AT&T has placed its $3.4 billion media buying and planning account into review. A consultant is involved and incumbent agencies have been invited to pitch.

Bay 'Booms' Toronto With Fashion Protest

"We're here. We're Hot. Get used to it." That's the battle cry kicking off a new spot for Toronto-based fashion retailer Bay. Boom is the name of the campaign and it's all about baby boomers reclaiming their fashionista status by staging a fashion protest which looks like some sort of colorized sixties protest.

The campaign's got everything: TV, radio, a contest to win a car, interactive retail windows, transit, guerrilla, fashion shows, in store event and even a "bra burning" promotion.

Potential Public Transport Promo Brings Sour to Our Stomachs

We're not really sure what's going on in this photo posted on Flickr by Kitanotenshi, but if it is what we think it is - a product sampler pasted to a public transport window - then WTF, man, who's really going to lick the side of a bus?

...And for the taste of fresh milk? They may as well have gone the extra mile and given us a disembodied udder to suck.

Gigantic Anti-Drinking Ads Prove Funny As Hell When Drunk

One of our zillions upon gazillions of Facebook buddies snapped a picture of himself beside this ad for After Too Many, that anti-irresponsible-drinking campaign by Grey, SF. Who'd have guessed it would make such a positive impact on (completely inebriated) college students?

The text reads, "My BEER told me to PUKE on my girlfriend." Monsieur Le Smirk at right seems close to doing just that. Yeah, it's all fun and games until it actually happens, right?

Local Beauties Populate Fashion Brand Store Openings

Amsterdam's BSUR has put together a print and outdoor campaign for fashion brand Turnover. The models in the ads were recruited across 23 cities in Europe and were photographed by fashion photographer Jan Welters. The campaigns announces new retail store openings in Tilburg, Breda, Eidenhoven, Enschede and Almere.

Hal Riney Thinks a Big Crack Will Get San Francisco to Prep for Disaster

For the American Red Cross Bay Area, Hal Riney launched a campaign called "What Do We Have to Do to Get Your Attention?"

One interesting effort was a set of shaking bus shelter ads. But the show-stopper was Supercrack, which isn't nearly as exciting as it sounds: a huge artificial crack down the middle of Union Square in San Francisco.

In an ideal world, the initiative sparked a burning desire in Bay Area denizens to prepare for a major earthquake, which could come at any time.

Unfortunately, if you've lived in the Bay Area most of your life like half of Adrants has, you're used to the occasional earthquake. And you're probably not going to shove off to the nearest Target and stock up on rations.

Bus Back Ad Causes Drooling, Admiration, Anger. Pick One

If you were driving behind a bus that had this Bee Lee model emblazoned across it's back, would you:

A. Revert to the age of 14, start drooling, fiddling with yourself and ultimately slam yourself into her ass...er, crash into the bus?

B. Serenely admire the exquisite beauty of the models body and appreciate it for a higher art form?

C. Act like a crazy cause group freak and report Bee Lee as an appallingly insensitive company guilty of objectifying women?

Seriously, we really want to know.