Subaru makes good cars. At least that's what Consumer Reports says year after year. But why do most their cars look, well, so pedestrian. While that's one person's opinion, it seems, according to a recently launched campaign for the Impreza (which does actually look better than past models) created by DB Canada, German engineers are jealous of Subaru's performance.
The campaign consists of an onslaught of television, out-of-home, online, print, direct and cinema. The cinema ad broke late July and the rest is coming soon to Canadians country-wide.
The cinema ad, which you can view here, features four German engineers out for a joy ride in the Imprezza. They cruise the test track to the tune of Falco's Amadeus until they are met with the disapproving eyes of their senior engineer who mutters disgust in German.
For all you men who are...um...less than stupendously hung, fear not. This recent IRN-BRU outdoor board just might help sway prevailing wisdom that bigger is better. Of course IRN-BRU's got some serious girth itself so it still falls into the bigger is better category in one respect. Sorry, guys. I was trying to help. At least IRN-BRU's provided a bikinied, sexy-looking lady to look at. Maybe that will lift your spirits to greater heights.
Adland has an image of a Buffalo-based Independent Health billboard which reads, You Deserve the RedShirt Treatment which, apparently, refers to the company's red shirted staff. It's a fairly innocuous headline until you realize the definition for Red Shirt, according to Wikipedia, is "A redshirt is a stock character, used frequently in science fiction but also in other genres, whose purpose is to die soon after being introduced, thus indicating the dangerous circumstances faced by the main characters. The term comes from the science fiction television series Star Trek, in which security officers wear red shirts and are often killed on missions under the aforementioned circumstances." Oops. Of course, not that many people passing this billboard would actually know that so guess it's all good.
Now this isn't a new thought or anything but a guy in New York's East Village went to the trouble of hanging this banner from his building just to share his less than loving feelings towards beauty and fashion magazines which, as we all know, paint a fantastically fake image of what a woman should look like. That, or his girl friend really is ugly and he wants to demonstrate his undying love for her.
Here's an interesting one. Billboard Advertisers are Idiots is an effort to get billboard advertisers to stop "blighting" the landscape with their ads.
The whole thing is a little muddly - offending advertisers are listed as "not idiots," with an image of the board and contact info of the media planner if available. The idea is to wage peaceful war by calling these people and getting them to promise not to advertise on billboards anymore.
Apparently this move wasn't the greatest, considering around August the site seems to experience an identity crisis. It decides to call it quits, and then comes back, determined to be ridiculous and not vindictive.
Well ... good job!
Our dirty-minded friend Freud once said a cigar is just a cigar. But there's something deliciously perverse about the outdoor ads for Camel's new menthol Wides, which are "big fat delicious."
For some, it may be all too tempting to set a new Wide between their lips and...
Blow some smoke?
Light that fire?
There's no way this can end nicely.
We were stalking the streets of NYC one night when we saw this compromised poster that said "Windorphins are like a ticker tape parade for your soul." A ticker tape parade is too exciting to turn down so we dashed drunkenly home and plugged windorphins.com into our browser.
After 10 or 11 tries we arrived at the site and discovered that Windorphins are a "natural byproduct of eBay" and are the hormonal result of a victory. The site features studies, celebrity comparisons ("Who's got more Windorphins?"), an opportunity to make your own "Windorphs" (like Weemees, except in your bloodstream!) -- and of course a place to conduct searches on eBay.
The campaign wasn't super-imaginative but we're fairly sure it's more successful than a lot of online efforts out there, mainly because eBay advertises outdoor. Which brings up a good point: just because you're running an online campaign doesn't mean you should only advertise over the internet.
H&M, the low-cost clothing brand for those who still want to feel high-end, isn't picky when it comes to selecting a figure to sport its duds.
Toronto has become the apparently unhappy host to a set of buses entirely H&M'ed-out, featuring transparently peppy messages like "Everyone on board is going to our new store!"
(We seriously doubt that, H&M. Seriously.)
Is it just us, or does this AIDS Walk ad just scream worker's revolution? Everytime we see it, we feel an irresistible compulsion to mobilize.
Visitors to the "top of the Rock!" (er, the Rockefeller building) in NYC may have noticed a really interesting spaceship-type thing on their way back down.
This strange little room, dubbed the Target Breezeway, can apparently sense the number of people wandering mystified in its midst and associates each person with a color that then generates distracting, if not dazzling, reactions along the walls.
Most of us walked around like zombies trying to place our palms on the occasional Target symbol that appeared. Every few minutes, and with enough warm bodies, the Breezeway lights up in a display that would put Times Square at New Year's to shame.
We've always maintained that the best way to ensnare a small population would be to draw them into a secluded space with shiny objects. The Target Breezeway is an ingenious way of demonstrating that possibility.
We were definitely sucked in.