Soda Brand Leverages Bloomberg's Stance on Super-Sized Soda

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Yup. It was only a matter of time. In response to the soda debate and that hilarious Mayor Bloomberg ad, soda company Zevia has launched a transit campaign in Manhattan that agree with the City's recent campaign highlighting the need to make smarter soda choices.

Zevia's ads, designed by Studio Number One, agree with the city's campaign and state people need to "stop pouring on the pounds." Additionally, the campaign calls for the elimination of artificial sweeteners. The ads read:

- "We believe in smarter soda choices, not just more soda choices"
- "We believe the City is right"
- "We believe we can stop pouring on the pounds"
- "We believe soda should be free of artificial sweeteners"

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by Steve Hall    Jun- 4-12    
Topic: Outdoor



Sunglasses Offer Voyeurism of Sexy Axe Ads

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As AdFreak correctly correlates, this new work from Axe in Australia which reveals racy videos to those who wear special sunglasses references the world represented in the movie They Live. For the outdoor installation, passersby are given sunglasses to wear. The glasses reveal scene of a dog swimming in a room full of water, a monkey and a pair of couples getting it on.

by Steve Hall    May-23-12    
Topic: Outdoor



I Want My Crunchy Nut Corn Flakes!

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Here's a quickie. JWT Sydney created some outdoor signage for Kellogg's Crunchy Nut Corn Flakes. The execution has the cereal box inside glass casing along with several spoons attempting to find there way to the cereal. Now if only the unit dispensed actual cereal. The work is supported with other outdoor, radio and TV.

by Steve Hall    May- 8-12    
Topic: Outdoor



Abuser Dragged From Victim on Interactive Billboard

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The UK's National Centre for Domestic Violence is out with an interactive billboard campaign in Eustis Station. On one board, a man can be seen yelling at a woman. Passersby are asked to drag the man away from the woman by visiting a website on their mobile phone.

When the person does visit and drag the man away, the man progresses across four other billboards along with copy that reads, "an injunction will put distance between victim and the abuser." A fifth board provides a phone number which can be called.

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by Steve Hall    May- 7-12    
Topic: Outdoor



McDonald's Receives Calls About 'Falling' Billboard

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So Arnold created a billboard for McDonald's to promote the restaurant's new banana bread. The billboard shows an image of the bread with a cut slice affixed to a portion of the board that, itself, looks cut off from the rest of the board. It's an effective use of a billboard extension.

But, more interestingly, passersby are calling McDonald's to inform them the billboard is falling down. Apparently, they don't know what a billboard extension is. Oh well. Anything for publicity, right?

by Steve Hall    May- 5-12    
Topic: Outdoor



Ashton Kutcher Looks For Love on Dating Site

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This is beyond hilarious. Popchips, with help from LA-based Zambezi, teamed up with Ashton Kutcher and, in one day, transformed Ashton into four different colorful characters - a flamboyant fashion designer, a sensitive Harley-loving biker, a new age hippie, and a Bollywood film producer.

The campaign promotes faux dating site, World Wide Lovers. The video leads to a Facebook page on which people can choose one of the four Ashton characters and have him deliver a message of love or, if things aren't quite so rosy on the relationship front, a Dear John message.

In addition to the online elements of the campaign, out-of-home will appear in six markets (Los Angeles, New York and San Francisco, Boston, Phoenix and Denver).

Be sure to check out additional video below which highlight each individual character.

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by Steve Hall    May- 2-12    
Topic: Campaigns, Celebrity, Online, Outdoor, Social



Hot Girl, Fat Guy Deliver Mixed Message For Hook Up Site

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Well here's an interesting approach to promoting a hook up site. Established Men, a site that "connects ambitious and attractive girls with successful and generous benefactors to fulfill their lifestyle needs," is out with a billboard campaign. This one, spotted in Boston by an Adrants readers, has a bit of a twisted message.

The billboard carries the headline, "When your daughter asks you why she has to study for her exams...show her this picture" alongside an image of a young, fit woman with her arms around an older, far-less-than-fit man.

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by Steve Hall    Apr-30-12    
Topic: Outdoor, Racy, Strange



Maybelline Sends Russian Women to New York City

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From April 2 to April 15, Maybelline in Russia is inviting Russian women to submit their photos to Facebook and the popular Russian social network Vkontakte. The women's images are then selected (by votes and moderators) to appear on the Clear Channel Spectacolor billboard in Times Square where passersby can vote for their favorite girl on the promo site or Facebook page. The girl with the most likes wins a trip to New York.

At the launch event which took place in Times Square this week, a number of methods were used to get the attention of the crowd - such as a live HD cam that broadcast the crowd on the street to the billboard so passersby could see the contest participants from the billboard which is livestreamed online 24/7 on the project website. Also, street teams were encouraging people in Times Square to vote via iPads.

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by Steve Hall    Apr-11-12    
Topic: Mobile/Wireless, Online, Outdoor



Pedigree Bus Shelter Dispenses Poop Bags

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During the month of March, Pedigree, with help from Proximity BBDO, erected bus shelters in Toronto that dispensed bags for dog owners to pick up their dog's poop. In addition to dispensing the bags, the shelter promoted the brand's Chicken & Rice+ Dry Food with prebiotics which, of course, is supposed to keep dogs "regular."

by Steve Hall    Mar-26-12    
Topic: Outdoor



Cake Improves Mood of Brits

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Hoping to bring happiness to Brits who, like those of us in the U.S., are a bit down due to the depressed economy, bad mortgages, high gas prices and general economic nastiness, cake maker Mr. Kipling created 19 Cake-To-Go dispensers at bus stops that offered free cake to anyone who wanted a piece. How nice.

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by Steve Hall    Mar-22-12    
Topic: Guerilla, Outdoor










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