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Catch Up Lady has a descriptive overview of an ongoing viral campaign for the the upcoming Warner Brothers movie Batman: The Dark Knight. The promotion began cryptically with a site that showed nothing but the Batman logo but then progressed to several other sites that encouraged visitor involvement to reveal the identity of the actor who would play the Joker, Heath Ledger. No less than four sites told the story in a very clear and intriguing manner. get the whole story here.
Is it bitchy to say we think this is kind of funny?
Sorry, it's the whole parochial "Think on this!" vibe this ad for Actionaid India gives off.
We hate to be callous, but when we've finished observing the plight of those less fortunate, what next? Like this other homeless awareness ad, there is no apparent call-to-action to guide us down the right path once we're in the proper emotional state.
Would it be at all possible for some group to start proliferating ads that include calls-to-action for the homeless themselves? Here's a shelter. Here's a number for aid. Here's where you can get food. Here's job training.
You can't always put the burden on one side of the fence. Improving the lot of the common man is a reciprocal process that involves the common man moving his own ass, too.
- The City Desk examines the 60 year history of the Richman Spectacles rich Man iconic neon sign that sits atop the Deputy Tyrone Campbell Building on Pearl Street. The area was once called Squint Alley due to the overwhelming brilliance and quantity of neon signs that once graced the area.
- Virgin Atlantic Airways has put its account in review. Crispin Porter + Bogusky has had the account since 2003 and will not defend.
Catch Seinfeld promoting Bee Movie by jumping off an eight story building in Cannes.
- Oddcast is having fun with its Baby Mail.
- Cynopsis reports, "The CW is planning on not selling traditional commercials in the new trend-watching series CW Now on Sunday nights. Instead, the network will integrate marketers into the show as sponsors for specific segments such as fashion, beauty or music. This fall, The CW will also sell five-second spots called "cwickies" to advertisers, in particular movie studios, three times throughout a show or during the course of a night, followed by a longer-form commercial, like a trailer. "
- Apparently, new research suggest young adults read more magazines, not less.
- Check out the Creativity Award winners.
Let's not revisit that heated gun control debate we stirred up a short time ago but rather appreciate a new 172 john st-created Canadian gun control pro-bono campaign for its stark simplicity and directness of message. Reacting to an increase in gun violence, the online initiative, Stop the Guns, has launched this poster campaign which portrays people with gun range targets on them and the headline, "Gun Crime Affects Us All."
Speaking of bad context, AdFreak observes an awkward instance for wood: at a theme park.
If you've seen Shrek, you know it's possible to incorporate raunchy grown-up giggles into apparently tame kid-fare without looking like a total asshat.
Six Flags Great Adventure in Jersey has yet to learn this subtle art, considering they erected a gigantor billboard for their big wooden El Toro ride upon which is writ "It's good to have wood" - right over the head of the perennially cheerful Bugs Bunny.
While they were at it, they might as well have gone all the way and made a cock-shaped roller coaster in the style of the French. Then El Toro would have been aptly named.
That poor McDonald's Fat Kid. We don't know where he came from but he's been our poster child for the obesity discussion over and over and over and over and, yes, over again.
Now, it seems, KFC wants in on the action. Well, not exactly. They're just victim to the latest culture jamming episode to hit the streets of East London.
Trendhunter points us to a law firm ad that reads, "Life's short. Get a divorce." The words are sandwiched between two yummy slabs of flesh that convey in no uncertain terms what awaits beyond the marital bed.
The ad comes courtesy of Chicago attorney Corri Fetman, who angelically admonishes that you "Be honest with yourself and with your spouse."
Politically-correct statement aside, we can't fault an attorney for cutting to the chase. How long can we play the Puritan and pretend we don't have an astronomical divorce rate? If we were lawyers we too would be snapping fingers at hesitant divorcees-to-be.
We were trawling SF during ad:tech when we saw the ad at left, except smaller and on some kind of relief kiosk. We wondered whose it was and suspected Ask after seeing another billboard that said, "The algorithm killed Jeeves."
Bitter much? The butler was awkward. If the algo didn't kill him, Ms. Dewey would have anyway.
Anyway, Make the Logo Bigger asked the question we didn't and found all the alleged background information for this Ask.com campaign by Crispin.
The hope is people will be inspired to hunt around for the campaign online, thereby tickling the very algorithm that so escapes them. Well, one out of three ain't bad.
"When pigs fly" would be the appropriate response to anyone discussing the notion of a newspaper increasing its circulation. Well, the Philadelphia Inquirer did increase its circ and pigs did, in fact, fly. Beginning last Thursday night, to celebrate the paper's 63,000 circulation increase and with help from Gyro Worldwide, flying pigs adorned the Philadelphia Inquirer building. Along with flying pigs, Gyro developed a print and radio campaign to celebrate the increase. Check out the video of flying pigs here. It's not something you see very often especially when it relates to newspapers.
While we think its a great idea to call attention to the number of pedestrian deaths by doing so at one potential point of death, the crosswalk, we don't think asking people to read the names of dead people and other "don't walk and die"-related messages while crossing the road is a smart move. One primary preventer of death is to simply pay attention to your surroundings. Distractions such as this would seem to increase the very problem it's trying to prevent. A perfect idea of creative conference room idea gone wrong.
Of course, following this line of logic, all forms of roadside advertising such as billboards should be banned since, when driving, people should be paying attention to the road, not reading billboards, right?
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