While we (perfect speller Angela excluded) have absolutely no business pointing out other's typos when you can find plenty of them right here on the pages of Adrants, what fun would it be if we couldn't all poke fun at big boy Reebok for producing a subway card with the word "everything" spelled "eveything"? And besides, Copyranter brought it up first. We're just sharing.
Following the premise that one in five loo visitors don't wash their hands, the Florida Department of Health invites you to Talk to the 5th Guy. (Why you'd want to, knowing what you now know about him, is anybody's guess.)
The campaign, hoping to convict 5th guys far and wide, includes TV and outdoor spots that berate germy behavior and suggest clean new habits.
We're just wondering to ourselves how much more sanitary it is to admonish people to wipe their sneeze snot on their arms. Maybe it's only hands (and the occasional salacious employee cheek-lick) that pass germs.
In Munich this weekend, Audi will perform a stunt during which two Audi A5's will be tethered to and control a large stunt kite. Apparently, it's to break some kind of world record. The event is being promoted with a large billboard, placed in Berlin, with a kite extension attached. Get that A5 over here guys. The A4 is too small and the A6 is too expensive. In fact, just let the wind take control and fly those two babies to New York. We'll take it from there.
In yet another example advertising is clearly not the place to let loose your jive-talking, yo dude, phat fetchisms, Copyranter points us to the new Delta outdoor campaign currently assaulting New Yorkers from all angles. What the new campaign like? It's fly, my friend, fly.
IFAW further develops its "Will Only Words Remain?" campaign with animal-shaped letters in print ads and street stamps that actually have explanations -- something the initial guerilla-style campaign appeared to be lacking.
The added words describe the travails each spelled-out animal faces, along with a call-to-action that invites those inclined to the IFAW website. Neato. Hope they save some elephants, and maybe a dolphin, too, and while they're at it, hopefully a whale.
For once, it's not a whining cause group throwing down a verbal assault of the oh-so-horrific nature of the seemingly blithe attitude some marketers have for parading hotties in public to sell stuff. No. This time it's the Gods. The Sun Gods, to be exact, are making a statement about the barely dressed model on this Vanity Fair billboard. Apparently, they feel additional coverage is needed and that there's something horrifically wrong with the female nipple which, after all, is nothing more than a device to provide newborn babies the nourishment they need to survive. What could possibly be wrong with that? In fact, it should be celebrated! Yes, we say. Celebrated. All hail the erect female nipple! The bigger, the better!. It's for the kids, you know.
Alright, alright. There's no Sun God. There's no erect nipple celebration. There's just Flickr dude who got a great camera angle. But that would have made a pretty boring piece, right?
Any campaign with the headline, "Your Girl's Gonna Get Wet," is bound to cause a bit of attention and make one think, "Hmm, I better be there for that," which is why the payoff to the headline is "Make Sure You're There Too." OK, then. We will be there. If only we knew where "there" was.
Ah, yes, the glorious teaser ad. While the association of girl, wet and tease together is oh so witty, the visual in the teaser get's one's mind out of the gutter in time to realize it's probably an ad for some water park. You decide. The posters are placed around a mall in Toronto.
For its new geo-specific campaign "You Rule," meant to push its no-commitment cell phone service, Virgin Mobile made a big oops in the Big Apple, installing neighborhood-specific ads in the wrong neighborhoods.
This wouldn't be a huge issue if not for the fact that some wrongly-placed ads are actually trashing the neighborhoods they've found themselves in.
To note, an unspecified number of Upper West Side posters have been placed on the Upper East Side. And they say really clever things like, "...because up here it's not cool to be tied down and uptight. If you want to live like that, move to Greenwich, or at least across the park."
Is it just us or does the visual in this Chinese open manhole awareness campaign connote something relating to an entirely different sort of man hole? Apparently, the Chinese like to steal manhole covers. Why we know not but it seems the plight is so severe, an ad campaign is needed to urge caution to those who find themselves near manholes of a certain size. Not that caution should be thrown to the wind when entering much smaller versions of the man hole.
AdFreak has encapsulated the hilarious exchange between a man who owns a spa and a woman who dislike the billboard he's using to promote the spa. It's like a Battle of the Sexes Bitch Fight and all because the board happens to shows the image of a good looking woman to illustrate what the spa can do your your body. Taking no shit and refusing to remove the board, the spa owners delivers the final blow, saying, "My next billboard is going to be of a 300-pound woman and it will say, 'Could you help me please?' Then everyone would be after me saying, 'My son is traumatized because you showed me a fat woman.'"
We like to look at beautiful people because we want to be beautiful. It's motivational. We like to look at fat and ugly people because it makes us feel better not being as fat or as ugly. What good would a board showing a average, every day person accomplish? Exactly. Absolutely nothing. And marketers don't like what nothing gets them. Extremes work. Average doesn't.