In yet another example advertising is clearly not the place to let loose your jive-talking, yo dude, phat fetchisms, Copyranter points us to the new Delta outdoor campaign currently assaulting New Yorkers from all angles. What the new campaign like? It's fly, my friend, fly.
IFAW further develops its "Will Only Words Remain?" campaign with animal-shaped letters in print ads and street stamps that actually have explanations -- something the initial guerilla-style campaign appeared to be lacking.
The added words describe the travails each spelled-out animal faces, along with a call-to-action that invites those inclined to the IFAW website. Neato. Hope they save some elephants, and maybe a dolphin, too, and while they're at it, hopefully a whale.
For once, it's not a whining cause group throwing down a verbal assault of the oh-so-horrific nature of the seemingly blithe attitude some marketers have for parading hotties in public to sell stuff. No. This time it's the Gods. The Sun Gods, to be exact, are making a statement about the barely dressed model on this Vanity Fair billboard. Apparently, they feel additional coverage is needed and that there's something horrifically wrong with the female nipple which, after all, is nothing more than a device to provide newborn babies the nourishment they need to survive. What could possibly be wrong with that? In fact, it should be celebrated! Yes, we say. Celebrated. All hail the erect female nipple! The bigger, the better!. It's for the kids, you know.
Alright, alright. There's no Sun God. There's no erect nipple celebration. There's just Flickr dude who got a great camera angle. But that would have made a pretty boring piece, right?
Any campaign with the headline, "Your Girl's Gonna Get Wet," is bound to cause a bit of attention and make one think, "Hmm, I better be there for that," which is why the payoff to the headline is "Make Sure You're There Too." OK, then. We will be there. If only we knew where "there" was.
Ah, yes, the glorious teaser ad. While the association of girl, wet and tease together is oh so witty, the visual in the teaser get's one's mind out of the gutter in time to realize it's probably an ad for some water park. You decide. The posters are placed around a mall in Toronto.
For its new geo-specific campaign "You Rule," meant to push its no-commitment cell phone service, Virgin Mobile made a big oops in the Big Apple, installing neighborhood-specific ads in the wrong neighborhoods.
This wouldn't be a huge issue if not for the fact that some wrongly-placed ads are actually trashing the neighborhoods they've found themselves in.
To note, an unspecified number of Upper West Side posters have been placed on the Upper East Side. And they say really clever things like, "...because up here it's not cool to be tied down and uptight. If you want to live like that, move to Greenwich, or at least across the park."
Is it just us or does the visual in this Chinese open manhole awareness campaign connote something relating to an entirely different sort of man hole? Apparently, the Chinese like to steal manhole covers. Why we know not but it seems the plight is so severe, an ad campaign is needed to urge caution to those who find themselves near manholes of a certain size. Not that caution should be thrown to the wind when entering much smaller versions of the man hole.
AdFreak has encapsulated the hilarious exchange between a man who owns a spa and a woman who dislike the billboard he's using to promote the spa. It's like a Battle of the Sexes Bitch Fight and all because the board happens to shows the image of a good looking woman to illustrate what the spa can do your your body. Taking no shit and refusing to remove the board, the spa owners delivers the final blow, saying, "My next billboard is going to be of a 300-pound woman and it will say, 'Could you help me please?' Then everyone would be after me saying, 'My son is traumatized because you showed me a fat woman.'"
We like to look at beautiful people because we want to be beautiful. It's motivational. We like to look at fat and ugly people because it makes us feel better not being as fat or as ugly. What good would a board showing a average, every day person accomplish? Exactly. Absolutely nothing. And marketers don't like what nothing gets them. Extremes work. Average doesn't.
Though it's hard to believe, people, apparently, still use the yellow pages. Or at least yellow pages publishers would certainly like people to.Or maybe it's just an Israeli thing. Young & Rubicam Israel sends us these outdoor boards which continue the endless creative twists that yellow pages categories offer for fodder. From circumcision to couples therapy, this campaign still finds humor in a decidedly boring category. See all the boards here and a TV spot here.
We're really impressed by the gravity of this outdoor piece, part of the War Orphans campaign developed by Kolle Rebbe, Hamburg for Misereor, a German Catholic charity.
According to AdCritic the campaign won a Black Pencil in the Illustration: Press Advertising category at the 2007 D&AD Global Awards. Only two Black Pencils can be won per year, and it's rare that an Illustration entry makes the cut.
D&AD President Tony Davidson explained that "the simple idea behind [...] 'War Orphans' made the jury's decision easy. Naive family wall paintings they may be, but seeing where shells of bullets have shattered the images is a great and easily understood metaphor."
Laments about typography aside, a low-key but powerful image like this one can both transcend and sober most tongues.
Way to be a buzzkill, guys. Just kidding.
Oh, how exciting. DraftFCB, Toronto has solved the energy crisis, having harnessed the power of sunlight to fuel this billboard. (We always knew agencies could do more than push product.)
Developed for the World Wildlife Fund, its water levels rise when the sun hits it. Text reads, "Ocean levels are rising faster than ever."