Ask Gets Cryptic, Too Cryptic, to Push Equally Cryptic Algo

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We were trawling SF during ad:tech when we saw the ad at left, except smaller and on some kind of relief kiosk. We wondered whose it was and suspected Ask after seeing another billboard that said, "The algorithm killed Jeeves."

Bitter much? The butler was awkward. If the algo didn't kill him, Ms. Dewey would have anyway.

Anyway, Make the Logo Bigger asked the question we didn't and found all the alleged background information for this Ask.com campaign by Crispin.

The hope is people will be inspired to hunt around for the campaign online, thereby tickling the very algorithm that so escapes them. Well, one out of three ain't bad.

by Angela Natividad    May- 9-07    
Topic: Campaigns, Online, Outdoor



Newspaper Increases Circulation, Pigs Fly

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"When pigs fly" would be the appropriate response to anyone discussing the notion of a newspaper increasing its circulation. Well, the Philadelphia Inquirer did increase its circ and pigs did, in fact, fly. Beginning last Thursday night, to celebrate the paper's 63,000 circulation increase and with help from Gyro Worldwide, flying pigs adorned the Philadelphia Inquirer building. Along with flying pigs, Gyro developed a print and radio campaign to celebrate the increase. Check out the video of flying pigs here. It's not something you see very often especially when it relates to newspapers.

by Steve Hall    May- 7-07    
Topic: Newspaper, Outdoor, Radio



Pedestrian Death Crosswalk Ad Defeats Intended Purpose

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While we think its a great idea to call attention to the number of pedestrian deaths by doing so at one potential point of death, the crosswalk, we don't think asking people to read the names of dead people and other "don't walk and die"-related messages while crossing the road is a smart move. One primary preventer of death is to simply pay attention to your surroundings. Distractions such as this would seem to increase the very problem it's trying to prevent. A perfect idea of creative conference room idea gone wrong.

Of course, following this line of logic, all forms of roadside advertising such as billboards should be banned since, when driving, people should be paying attention to the road, not reading billboards, right?

by Steve Hall    May- 7-07    
Topic: Guerilla, Outdoor, Worst



Bus Bears Condoms in Childless Austria

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Adrants reader Tian is spending a couple weeks in Austria and conveying funny ads he's seeing along the way. One thing that caught his eye was this bus swathed in condoms for Bristol-Myers Squibb.

Come on, BMS. Think outside the box a little. You know what would be really awesome? A bus of that size that actually appeared encased in a condom. Preferably one on a route with a tunnel or two. There's a winner.

Not that Austria suffers from too much fertility. Apparently they're having a hell of a time trying to get their dwindling populace to reproduce. Maybe that condom bus is doing too good of a job as-is.

by Angela Natividad    May- 7-07    
Topic: Outdoor



Big Boobs in Boise Not Welcomed

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A group of Boise mothers are miffed over a recent billboard promoting the Indianapolis-based Bob and Tom show which shows the pair emblazoned cartoon-style on a t-shirt stretched across a pair of very large breasts alongside the headline, "2 Boobs in the Morning.". The Boise affiliate which airs the show, in response to complaints, has decided to take down the board.

One mother, Kayla Mooso told Indianapolis television station WRTV, "My kids both saw it and my daughter is seven and she said, 'Mom, that's gross, that's immodest.'" Hmm, any seven year old who can use the word "immodest" certainly has the right to an opinion.

by Steve Hall    May- 3-07    
Topic: Outdoor, Racy, Radio



Wexley Wears, Smirnoff Explained, Spiderman Crawls, Ninja Returns

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- Now you can get t-shirts from that weirdly-named agency Wexley School for Girls.

- If you were ever curious about the history of Smirnoff Vodka, Paranoid US and JWT(New York) have crammed hundreds of years into sixty seconds.

Aside from the fact all that nudity and porn seems to slow DailyMotion to a crawl (and the play/pause button in the middle of the video that prevents you from getting a decent screenshot), here's a pretty cool stop motion commercial for Big Yellow self storage.

- Spiderman is all over New York.

- Oh look! Another ad agency makes its debut in Second Life.

- Seems the Ninja is now a trend. First G4 did it. Now, Oregon State Lottery is going Ninja.

- George Parker says the new Maytag campaign sucks.

by Steve Hall    May- 2-07    
Topic: Agencies, Commercials, Outdoor



Sign Spinners Liven Up Sandwich Board Industry

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You've seen them They're all over. Those unfortunate people that have to hold signs for furniture stores that are having close out sales or car dealers which are promoting their next scam. It's all very boring. Now, sign companies are changing that by training sign holders to become sign spinners. A sign spinners does just what the name implies, spin the sign. Sort of like a baton twirler, sign spinners stand on street corner and, one assumes, attract more attention than regular sign holder due to their acrobatic spinning of the signs. One problem....and it's a very, very big one. With all those signs spinning, how's a passing motorist supposed to read about what's being advertised?

Of course, like anything which is supposedly new, sign spinning is certainly not. It's been around for 20 years and is said to have been invented by Eventz Extraordinaire. We suppose if sign spinnings been around for 20 years, our wonderment as to whether the signs work or not is moot.

by Steve Hall    May- 1-07    
Topic: Outdoor



Mediaedge:cia Does Charity, MLB Calls, Industry Breaks,

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- The Junior Committee, a group of young planners at Mediaedge:cia, have convinced a bunch of media outlets including USA Today, Fox News, CNN Money, CBS, New York Magazine, TV Guide, Reader's Digest and others, to donate close to 18 million impressions on behalf of the New York City-based charity, Safe Space.

- MLB and XM Radio make phone calls.

- Atlanta-based agency Fletcher Martin says Our Industry is Broken and offers up a quiz to test whether you realize it or not.

- Nokia's got a fun game of memory to play while waiting for the bus in London.

Cynopsis reports, "ABC Family will launch a new social networking site on May 14 to support its newest original series Greek, a dramedy about fraternity/sorority life. Virtualrush.com is a Facebook-like platform centered around the fictional Cyprus-Rhodes University Greek system, allowing users to create personal profiles, upload content, and virtually "rush" a fraternity or sorority of the character they most resemble on the show."

- The One Club has launched One Show TV, a "showcase that offers the public the unique opportunity to vote for their favorite television advertising of the year."

by Steve Hall    Apr-23-07    
Topic: Agencies, Outdoor, Promotions



Prisoners Are Family Too!

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AdPunch points us to this campaign launched a couple years ago for Centreforce by agency Better World Advertising. It ran in San Francisco and Oakland.

Seeking to humanize inmates and fellow prison alum, ads feature friends and family members who really want their dads/sisters/husbands back and are asking for community support as they reintegrate.

We're sort of reminded of Benetton's We, On Death Row campaign. Boy oh boy did Benetton get hell for that - a possible reason why they devolved from provocation to potato-pushing.

Granted, Death Row inmates deserve all the flak they can get considering they aren't really people.

...or are they?

by Angela Natividad    Apr-22-07    
Topic: Good, Outdoor, Social



ADC Awards TBWA, Fembot Goes Gay, LeSportsac Zips

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- TBWA\Chiat\Day took the Art Directors Club Gold Cube medal for Advertising and R/GA took the honor for Interactive Media. All the finalists can be viewed here. (PDF)

- I'm a gay man trapped in the body of a fembot.

- Bag seller LeSportsac has hung a "zipper board" on Lafayette near Bong in New York.

- The New York Festivals Interactive Media Advertising Awards show will take place April 27th at the Daryl Roth Theatre.

- AdOfDaMonth has launched and promises to nominate one each each month as the best in the word as determined by a jury of ten creatives.

by Steve Hall    Apr-19-07    
Topic: Agencies, Industry Events, Outdoor, Strange










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