When you've got serious marketing dollars to throw behind wooing someone, it's a fine line between making them feel like stars and just, well, stalking the dickens out of them.
Philly-based 160over90 assists Wilkes University toward one or the other of these ends. Using mall kiosks, MySpace ads, billboards and whatever other media happened to be standing in a would-be Wilkesian's way, the university gave accepted students a king-sized shout-out.
The campaign makes Mini's "Hey Joe Shmoe" RFID-based billboard idea look piddly - it actually goes into details about the students' activities and ties them into the ad pitch.
- George Parker says close-minded American marketers who buy into the ill-named American sport playoffs which assume America is the world should check out Cricket World Cup which, like football (the kind known to the rest of the world and not Americans), offers a chance to connect with fans the world over.
- New York's Z100 goes all consumer-generated with a new promotion that asks listeners to submit billboard and TV ideas which, if they win, will be shown in Times Square and aired on TV.
- New U.S. Post Office stamps get promoted with RD D2 mail box wraps.
Perhaps simply to tease or perhaps in reaction to complaints, an iPhone ad which appeared on the cube at Apple's Fifth Avenue store in New York didn't last long. No sooner did it go up Tuesday, it came down perhaps reacting to requests the cube be mostly ad free. Anyway, the anticipation mounts for a phone that, accoring to some, will be a lame replacement for what's already available.
Rather than trying to get people to remember a company's URL which isn't always the easiest thing to remember, several companies in Japan have started using what have been referred to as "search me" ads. The ads offer the visual of a search bar with a search term already filled in. People are urged to perform the search, either immediately on their phone or later on their computer.
If the terms are chosen properly and th proper search engine marketing accompany the effort, the approach just may work. There's only so much a single ad can convey but an ad they points people to a place where endless information can be conveyed would appear to be an effective approach.
"Freedom of the press in the Middle East? Only in Israel." That's what a poster matter-of-factly stated to us on a recent train ride to the mills. Download a copy for your living room at Blue Star PR - we're sure it will make a great conversation piece.
Reporters sans Frontieres reports Israel does indeed enjoy a kind of press freedom previously unheard-of in their parts. And considering the US recently made RsF's frontpage for letting journalist and blogger Josh Wolf rot away in prison for over 200 days, maybe the laud over Israel's achievements are actually thinly-veiled laments for our own slow slide into the cool iron arms of Big Brother.
Microlax gets intimate with its surroundings with this clever laxative campaign by JWT Paris. Very cute.
Makes our stomachs feel a little funny, though. The thought of a resistance-free tube leading the way from throat to derriere does not the most comfortable feeling make.
Newcastle dips its toe into national print media with a gargantuan effort orchestrated by VitroRobertson. To add personality to the popular brown ale they're focusing on out-of-box interactive efforts, like these smoothie and tango ads promoting the beer's smoothness.
Billboard-to-print versions like Snake Farm and Golf Academy present the interactivity opportunity with phone numbers that, when called, allow consumers to audibly experience a smoothness authority lauding the beer.
Our local library had a similar call-in service for children who wanted stories read to them but whose parents were too busy. We hope there isn't any confusion. Imagine the potential havoc of all those latchkey kids calling beer people for a soothing morality tale.
As a guy with a girlfriend or a wife, you know you've found yourself in situations where, if you were to view them as a third party, you'd cringe and wonder what the hell happened to your manishness. That's the plight in which the guy in this Texas Rangers commercial finds himself. Thankfully, the campaign's tagline, "You could use some baseball," has the cure.
The campaign, created by Austin-based Door Number 3, consists of three television commercials and an outdoor effort (PDF).
With help from Dalla-based AdverTickets, GMC is offering free valet parking to shoppers in eight cities as part of a promotion for the car maker's new Acadia SUVation wagon crossover vehicle. shoppers in LA. Miami, Orlando, Phoenix, Sacramento, San Diego, San Francisco and Tampa will be given tickets good for free valet parking. Also part of the promotion are Boom-Ads, wraps that cover the gates drivers who choose not to valet park must pass through to get into parking structures.
We think it's all well and good to help a struggling shopper out but hello? It's winter up here in the Northern half! We could certainly use the luxury of valet parking far more than all those warm staters who should enjoy walking from their car to the mall whereas those of us up here have to endure frostbite weather and the pummeling of winter winds. Something's wrong here.
While this campaign appears to be real, it wouldn't be far fetched to assume it's just another one of those drop and shoot deals where the campaign is captured photographically but never actually appears for any length of time. Apparently, Mumbai agency Everest Y&R placed what appear to be explosives inside a clear plastic bag on which copy reads, "It is obvious if your are alert. If you spot anything suspicious, please inform security. Dummy Explosives. A public service initiative by R Mall." Well, at least they stated the obvious. Still, we can't see these things making an appearance for any length of time before they get snapped up by security. And it goes without saying how Boston might react to this one.