Women aren't much known for forgetting to wash their hands in public bathrooms (a lot of it is peer pressure, and hygiene) but the story may be different for men, who arguably may need it more than we do.
We're not generally huge hand-washing sticklers (it's good for the immune system, right?) but the psychological brainfuck resulting from this effort by Wash Your Hands may just change our dirty ways forever.
And if you couldn't already tell, we nabbed this one from Cool Hunter.
It's always interesting to see marketers take an old, familiar canvas and do something different with it. And that's probably the only reason why this paired ad for Dasani and Sports Illustrated is worth mentioning. It's certainly not as nerve-wracking as this, as exhausting as this or as eye catching as this. But it makes an effort, and it's sort of clever. Kind of. Maybe. Actually the length of the straw makes the whole thing feel a bit silly.
Never cross a Linux lover. Especially if you're Microsoft touting a new operating system called Vista. Linux lovers eschew Microsoft and many other companies claiming there way of computing life is far better than the rest of the world's which uses Microsoft...oh and Apple too. It seems some Linux lovers don't appreciate Microsoft's recent plastering of the world with its Vista marketing launch and took a blade to one of the campaign's posters cutting the word "Linux" into the board. Vandalism? Consumer Generated Marketing? Geeks on a rampage? You decide.
- Cynopsis Reports, "CBS Sports had a super night Sunday with Super Bowl XLI averaging a fast national household rating/share of 42.6/64 from 627p-1004p. The 9-930p time period earned the highest rating/share of 45.0/65. Super Bowl XLI was the second most-watched Super Bowl ever, averaging 93.15 million viewers. Sunday's NFL championship telecast also ranks third overall as the most watched program in television history after the series finale of M*A*S*H and Super Bowl 30."
- MediaPost reports, "A total of 58% of Super Bowl advertisers, some of whom paid as much as $2.6 million for a 30-second spot, also purchased pay-per-click search ads on their brand names--up from 42% last year, according to Reprise."
- Adland has the story on a Swedish teaser poster campaign that was hijacked by a porn company who took all the glory for it leaving the originator of the advertising, SJ Train, up the creek.
Match.com's Make Love Happen campaign pushes the notion that there's a match for everybody, no matter how quirky or off-colour. The lively prints come courtesy of Serge Seidlitz. Well, we said we were all for the unsexy in a primarily sex-driven industry so this is what we get: sexless Lego pieces in an Erect-a-Set city.
Check out a pink variation of the ad here. It merits a close look as there are a lot of details. Whether it will draw attention to said details is a story only time will tell.
Mini Cooper marketers Butler, Shine, Stern & Partners get savvy with billboards that talk to cars. RFID technology in Mini Cooper keyfobs get picked up by billboards which then reflect that information in little messages like "Hey Bill" and "Nice convertible."
Check out the video here. We're impressed but creeped out, not least because if people still wonder whether Big Brother is watching, this would be an appropriate time to suspect that yes he is. And he approves of your taste in cars.
Mini users not in the RFID loop can sign up for it at the Mini website. You'll be asked a few questions about your private life. Try not to let slip the awkward BDSM fantasy about your boss unless you want it aired 200 feet above you.
Appropriating ads and turning them into fuck-the-man messages is not actually anti-advertising. It's turning an ad into another (granted, irony-rich and possibly more sophisticated) ad.
While like Mortarblog we have serious doubts about the Anti-Advertising Agency's claim that "city dwellers see 5,000 ads per day," we agree that the world out there is oversaturated ad-wise. But in an ideal world, that raises the bar for us - not to become more ostentatious with our messages, but to make them more slow-moving and subtle. In an ideal world, anyway.
We dig what the Anti-Ad Agency's trying to do. It's important to ask questions about the presence of ads in our daily lives. But isn't that what this whole consumer-gen thing is all about? It's our strong suspicion that, short of finding a society bent on ridding themselves of ads, what they truly want are ads on their terms and not The Man's. That's okay with us.
Agency BBDO Italy is to blame for this fiberglass life-sized Mini Cooper that actually does bob up and down like a yo-yo. We like Mini's forays into the whimsical to illustrate its compact size and playful personality, but the fact that it's slightly more wee than a regular car probably doesn't comfort those driving under the billboard.
More images here.
We're not sure whether to laugh at or be concerned for Boston which got quite angry with Turner Broadcasting's for its ten city publicity stunt which, over the past two weeks, placed circuit board-like devices throughout each city, including Boston, to promote the the company's Cartoon Network Adult Swim Aqua Teen Hunger Force. Wednesday, all hell broke loose in the city of Boston when a commuter noticed one of the devices under a highway overpass above Sullivan Sqaure Station in Charlestown.
Bomb squads were called. Subways were shut down. Traffic was diverted. Newly seated Massachusetts Governor Deval Patrick said, "It's a hoax and it's not funny." Boston Mayor Thomas Menino threatened legal action. All because a few promotional items were placed around the city.
Mcrosoft is, of course, pulling out all the stops to launch its new operating system, Vista. As part of the launch today, New Yorkers were greeted with a gigantic billboard outside the Terminal Building. The billboard was not your standard static board but was alive with Cirque du Soleil-style acrobats hanging from ropes while unfurling large tarps in the shape of the Windows logo. TBWA used a similar approach for Adidas in Japan back in the summer of 2003.