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Mcrosoft is, of course, pulling out all the stops to launch its new operating system, Vista. As part of the launch today, New Yorkers were greeted with a gigantic billboard outside the Terminal Building. The billboard was not your standard static board but was alive with Cirque du Soleil-style acrobats hanging from ropes while unfurling large tarps in the shape of the Windows logo. TBWA used a similar approach for Adidas in Japan back in the summer of 2003.
If sex sells for humans, why can't it sell for animals as well? Well, it does, (sort of, considering it's the humans who are the ultimate buyers here for their pets) for the Kentucky Humane Society which launched a campaign to promote a new spaying and neutering clinic. The billboards and bus shelter posters, created by Creative Alliance, feature humorous copy such as "You're going to cut off my what?", "Safe Sex? That just means she's been declawed", "Because I simply refuse to wear a condom" and "Cause humping your leg doesn't do it for me anymore." You can view all the creative here.
To celebrate its quirky Japanese roots Asics presents its Fabre74 Onitsuka model in the style of ad-idolatry: with a 1.5-meter sculpture of an Onitsuka Tiger sneaker made of warring elements of Japanese culture. This is part of Onitsuka's Made of Japan effort, which seeks to challenge ideas about the Japanese pop-world with, uh ... a hodgepodge of its icons.
The giant shoe is a collabo between StrawberryFrog, LA-based artist Gary Baseman, and Dutch photographer Marcel Christ, all of whom are about as Japanese as the little Russian toy who gets excluded from the fun and games at the end of the promo video. The sculpture will appear in print, online and at venues in London, Paris, Berlin, Barcelona and Zurich.
Not to sound silly (as if we ever do) but we continue to harbor quiet fears about our toys coming to life and tormenting us.
We once worked in an agency where one of the B2B clients was in the dermatology space and each month a magazine called Cutis would appear in the mail room. When the magazine arrived, several of us took great pleasure in horrifying the squeamish at the agency by placing copies of the magazine on their desks. The cover of the magazine always featured some disgustingly sick skin affliction, pussing orfice or freakishly huge zit-like thing no one would ever want to see on their own body. What? You thought ad agencies were intellectual institutions staffed by scholarly folk who would never stoop to such antics?
Shedwa points out there's a green 50-ft idol floating around the Hudson River this morning. Much evolved from the days of the golden calf, idolators these days favour the Lady Liberty-styled M&M.
Come full circle in your worship at Become an M&M, where you can create an M&M avatar with vestiges of you. To really get in the mood, we recommend shoving a few of the peanut butter persuasion into your mouth before zipping off with that mouse.
Apparently, the streets of Milwaukee are vry dirty in Winter and a recent bank transit campiagn has taken advantage of that fact. For North Bank, Stir created several bus boards that appear dirty and have messages scrawled on the boards similar to scrawling a message on the back of a dirty car or a foggy window. The messages are responses to the boards' headlines that reflect what people might say after reading the headline. Our fav is "We don't hide fees" followed by "Does that cost extra?" See them all here.
We like ads that make a point. Sadly, so many don't and simply waste people's time or don't garner attention in the first place. This Truth campaign street ad (created by Crispin Porter + Bogusky...who, rumor tells us, just lost the account) consists of ice sculptures resembling pregnant women with plastic babies embedded in their bellies placed on street corners which, throughout the day, melt away leaving only the baby. A placard next to the sculptures reads, "Over 30
million (oops) children lose their moms to tobacco every day." Powerful. Of course one does have to question the effectiveness of an ad that takes hours to make its point. Oh wait, they've conveniently crammed the whole process into a :30. Smart thinking CP+B. The spots break January 22.
UPDATE: We received clarification in response to the account shift rumor that "Crispin has not lost the truth account and there is currently no agency review even planned. Also, Arnold Worldwide of Boston shares the account with CP+B."
And Google presses onward in its total colonization of our souls.
The name that changed online business relations has just leaped the cyber fence. Word on the street is, Google filed a patent for billboards of the interactive persuasion. They'll work like AdSense and advertisers can purchase ad space by computer.
The billboard system will advertise products available and in stock at local stores.
We dig this approach that Cargill took to illustrate how they create solutions for farmers. The spot is subtle, soothing and just a pinch witty: if we were barnyard animals an ice cream truck feed would get us pretty stoked too. Then again, the combination of music and food is unbeatable.
Apparently Cargill actually did travel a Polish town with a singing truck to hawk barnyard feed. That's not a job we'd want, but we salute the effort.
Direction credited to Raymond Bark of Gartner.
AllState, best known for its mild-mannered commercials and provocative slogan, "Are you in good hands?" conducts an out-of-character but well-orchestrated PR stunt with the help of Leo Burnett.
In the subsequent ad a man on a mission steals a vehicle and drives it surreally off the top of a Marina City parking garage in Chicago. And just when you're like "OMGWTFBBQ," that soothing meme of a tone takes over: "AllState. Are you in good hands?"
Nervous laughter all around.
This print ad, where a Grand Am teeters precariously over the edge of that same parking structure, follows up on the idea.
AllState, typically favouring the soberest of marketing stances, surprised us with this one. It's a little like God making a joke at our expense. We're sure they got some good buzz out of the deal and maybe even an account or two since people accidentally drive off narrow parking structures all the time.