This SXSW coverage is brought to you by Red Square Agency. The agency that also brought you an occasionally awkward sense of humor.
Walking around Austin during SXSW Interactive, you couldn't walk too far at night before you sa a Shutterstock projection on the side of a building. A program organized by New York-based Cake Group consisted of Shutterstock photo booths in Austin that would then project the images to various locations throughout the city. Additionally, photos sent to @shutterstock and tagged #sxswpix would make their way onto the projections.
- Michael Glass is out with a Pinterest collection of advertising agency office space. Very cool.
Cultural Strategies is launching "The Social Revolución", the first official SXSWi Latino Awards, Lounge & After Party in 2012. They are actively seeking sponsors and nominees.
- Really, really love the new Volkswagen Golf R? Well, there's an iPad app for that. From AKQA.
- Top Gear is celebrating there approach to 10 million fans on Facebook...by blowing up a caravan when they do.
A new outdoor campaign in Albany New York from the Physicians Committee for Responsible Medicine uses images of fat people to argue cheese is unhealthy to eat. Jezebel writes, "The first and most obvious problem is that these ads look crappy and play on the weak and tired premise that fat people are disgusting."
We couldn't agree more. We'd venture to guess there are just as many skinny people who love and eat cheese as well. The PCRM claims the fact that cheese consists of 70 percent fat, mostly saturated, which they say, can lead to heart desease and diabetes.
Countering the campaign, Honest Weight Food Co-Op Manager Tom MacGregor counters that claim and the campaign saying it is "insane" and, "I think there are much bigger things to worry about than people eating cheese."
Of course eating pounds of cheese a week can't be good. But an anti-cheese campaign doesn't have be so terribly cheesy.
Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series. Passersby could sign up with promoters to race BMWs on projected screens by logging into Facebook on a tablet. People could then use the tablet as the steering wheel for the car that was projected onto the race track. Each person's race results were posted to their Facebook Wall.
Check out the video below.
Ever been at an intersection where you had the right of way but the idiot crossing your path didin't feel the need to heed the stop sign? Ever given that person the finger? Of course you have. Well here's a campaign that gets in touch with that emotion.
Creeated by Shalmor Avnon Amichay/Y&R Tel Aviv for JCDecaux, the creative resembles a stop sign but also carries the image of a hand giving the finger. It's hoped the campaign will reduce the number of idiots running stop signs. Not sure it will work though. For the most part, once and idiot always an idiot.
Heineken is continuing its social media efforts with its Social Media Christmas Tree. Envisioned and created by iris in Singapore the tree, an 11 meter high structure in Clarke Quay consisting of 48 LCD screens, displays messages sent from Heineken's Facebook page. On the page, people select a message, choose friends to tag (so they'll be notified) and choose a design style for the message. The message is then sent to one of the screens on the tree.
Check out the video of the installation below.
Well everyone else has written about this so we might as well too. The Advertising Standards Authority, a UK-based entity that will ban ads even if they get as little as a couple of complaints. This time around, panties are in a bunch over a cosmetic surgery ad that promotes bobs jobs. The ad, which looks very much like the cover of Cosmopolitan, takes the form of a bus shelter and reads "Cosmetic" across the top.
Other text call outs include "Boob Jobs," Same Day Surgery," "get more, pay less" and "more affordable than you may think." A model with substantial breasts graces the cover as well.
The ASA has taken issue with the ad because it makes light of cosmetic surgery and targets young women. The ASA said the ad's image of "the woman with large breasts and a top which accentuated that conveyed the message that breast surgery was a straightforward, risk-free lifestyle decision" and that the ad did not promote the procedure "in a sufficiently responsible manner."
Well this is pretty ingenious. To aid potential drunk drivers in determining just how drunk they might be before they drive off into a potentially disastrous situation, TDA_Boulder - for client Hapa Sushi - created and distributed 5,000 hand-shaped cards to the windshield wipers of parked cars.
The card's message read, ""WHEN TO CALL A CAB. 1. Turn wipers on low. 2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222." The 800 number was directed to one of several cab companies.
And no sushi sales message. How high-minded of the restaurant.
Well here's another strange one. UK ginger beer brand Ginger Joe's created a billboard with a giant mustache on it. The mustache consists of hair from redheads or, as they are referred to in England, gingers.
A set of videos accompanies the billboard and gives insight into where all that red hair came from.
So how do you make a car ad that shows how fast the vehicle goes without paying big bucks for a stunt driver, track fees and all the rest of the cost that goes along with all those winding mountain road spots? You use 3D models of course. And that's exactly what BBDO Toronto did for Mercedes-Benz. The agency worked with Newad and Instil Productions to create 3D models of a motion blurred fire hydrant, parking sign, mailbox, sidewalk, wall and billboard. They then simp,y parked the Mercedes-Benz 2012 C-Class Coupe in front of it all. Not a bad idea.