- Scarlett Johansson spews ridiculous platitudes in new Dolce & Gabbana commercial.
- Siri stars in the newest Apple iPhone commercial.
- Woman loves her bank so much she has an orgasm.
- When it comes to condoms, it's not size that matters, it's technique.
- Like fire? Like skateboarding? Then you love the new film Never Extinguish. See the trailer here.
- Dude gets bored at work. Doodles. Launches Doodle cards via Kickstarter.
- Yet another building projection. This one, for Bacardi, is actually pretty cool.
- Interactive store window display helps launch My Starbucks Rewards program.
To promote the release of the Blu-ray DVD boxed set of Star Wars: The Complete Saga, 20th Century FOX Japan converted the handrails of several Tokyo-based subways into lightsabers marking the first time handrails have ever been used as an advertising medium in Japan. The geeks are going to love this one.
To pimp what certainly appears destined to be a blockbuster movie, Warner Brothers Canada turned to Lowe Roche to create two billboards that functioned as giant petri dishes which were then injected with bacteria. Over the course of a week, the bacteria grew to form the name of the movie being promoted, the Steven Soderberdh film Contagian.
Pretty ingenious promotional idea if you ask us. The billboards were small but they attracted quite a bit of attention. The first 50 people to view the board were given passes to see the movie when it opens in theaters September 9.
Mullen is out with its first work for Living Language, a Random House Audio brand that competes with Rosetta Stone in the self-guided foreign language education space. The campaign with the theme "The Accent is on you" includes mobile advertising, online video and banner ads, as well as social and experiential.
The centerpiece of the campaign is a branded food-truck which made an appearance in Union Square yesterday and will be in Midtown Manhattan today. To get free food samples, people have to order in Spanish, French, Italian or German. Mullen is calling it the "say it right to get a bite" rule.
On Instagram, Living Language has attracted 2,400+ followers with 13 of their 28 photos making the "popular page" and receiving as many as 465 likes. Too bad you can't order food through Instagram but who' really counting the important stuff like sales? We jest.
To promote the "art" of bathing (yes, apparently it's an art), British company Soap & Glory has installed a 13 foot high, 67 foot long, two ton sculpture - created by Oliver Voss - in Alster Lake in Hamburg Germany.
Of the installation, Soap & Glory Founder Marcia Kilgore said, "We've been looking for a way to say, 'Thank you!' to everyone for embracing our products, and making us a real success there. At Soap & Glory, we consider it our calling to bring more beauty to the world, and have fun doing it."
Anyone who doesn't already know the ingredients of a hot dog consist mainly of the crap that falls on the floor after all the good stuff has been cut off the pig or the cow will find this new campaign informative. A billboard, located near the Indianapolis Motor Speedway, from the Cancer Project of the nonprofit Physicians Committee for Responsible Medicine reads, "Warning: Hot Dogs Can Wreck Your Health." The headline is accompanied by an image of a cigarette pack filled with hot dogs.
To hype its expansion into the Northeast, California-based residential solar company Sungevity has launched Rolling Rooftop, an ice cream truck powered by solar panels and bio diesel. The truck, which will begin its journey this week in New York City, features iPads that will introduce consumers to the company's iQuote process. After touring through NYC, the truck will make its way through New Jersey, Delaware, Massachusetts and Maryland.
New York cabbies aren't pleased with the proliferation of taxi tops pimping strip clubs. One cabbie, Mohan Singh told the New York Post, "My children ask me, 'What is this? I want to go to a gentlemen's club? What should I answer?"
Currently, taxi medallion owners decide what does and doesn't get placed atop their cabs. Cab owners have no say. But TLC Commissioner David Yassky has said he's willing to allow drivers who own their own taxis have the final say. A final decision will me made in September when it meets.
Calling attention to the thoughts, hopes and fears of children, a new billboard campaign in Pittsburgh was launched last week. The campaign, part of the Hear Me project, aims to make children aware of the project and its focus on providing children means of being heard.
Of the campaign, Hear Me Director Heide Waldbaum said, "We listen to what they're talking about. They do have a voice, and they're capable of producing newsworthy content, and we should be listening to them."
The project, part of Carnegie Mellon's CREAT Lab, has 3,000 children participating who have contributed their thoughts to the campaign's billboards, website and Facebook page.
This morning Greenpeace launched a guerrilla campaign attacking Volkswagen's environmental record. The campaign consisted of banners which were placed on London billboards paid for by other advertisers including Budweiser and Schweppes.
Of the campaign and the Force ad it imitates, Grenpeace's Emma Gibson said, "Volkswagen has spent millions on its new advert, using children and Star Wars iconography to persuade the public that it's a responsible company. It was a stunningly successful advert, so VW can hardly complain if we now turn its own tactics back on the company to shine a light on its poor environmental record."
The billboards feature an image of Darth Vader with the VW logo as the mouth. Copy reads, "Volkswagen. The Dark Side." Activists also dressed as Stormtroopers walked the streets in protest.
The campaign includes an online video which further pokes fun at the brand's Star Wars imagery and its alleged poor environmental performance.