Entry update: Balendu at Adpunch brings our attention to a series of Mustang billboards that actually blur the scenery behind them. The idea is to lend drivers the impression that Mustang drivers see the world in hyperspeed.
Created by Miami Beach Ad School students Ian Hart and Annie Williams, the work takes a traditional medium largely ignored by its audience and turns it into a frame through which any passerby can see the world from the perspective of a very sleek vehicle. The board is made of GE Lexan EXL semi-transparent resin and blurs the scene behind it regardless of the weather.
In much the same way they've set out to revolutionize TV, HBO turned a portion of their New York lobby into an uber gift shop of cinematic proportions. With the help of Gensler and Imaginary Forces the aim is not merely for the consumer to buy shit but to immerse the consumer in a magical mystical sitcom universe. Check out the storefront, and a sliver of the Sopranos, Sex and the City and Rome sections.
That stuff's all nice but we'd really like to see a special space for Oz. Come on, HBO. We can have Italian mobsters and neurotic 40-somethings any day. Where's our prison universe?
We're seeing a lot of work where the background of an ad is incorporated into the ad itself. This Chandon Rose billboard, which lends new meaning to the notion of community activity, is a good example.
Check out a further shot here. Thanks bunches to Adrants reader Janine, who caught this in NYC recently.
In step with the photo booth motif, Danish agency We Love People (what a friendly name!) has created what it calls a Remix Nature installation for its client Ecco Shoes. The installation contains three sets of three TV screens. One for the head, One for the body. One for the feet. When people walk into the container their picture is taken and the person can "remix" their images for each of the three body segments with those of others in the booth.
The booth supports the footwear makers 2nd nature shoe line and will be placed in Copenhagen, London and Stockholm during Fashion Week and then in Singapore afterwards. The campaign will culminate with a Remix Nature event at which international DJs will perform using images collected from the booth. Check out more images of the installation here.
Women aren't much known for forgetting to wash their hands in public bathrooms (a lot of it is peer pressure, and hygiene) but the story may be different for men, who arguably may need it more than we do.
We're not generally huge hand-washing sticklers (it's good for the immune system, right?) but the psychological brainfuck resulting from this effort by Wash Your Hands may just change our dirty ways forever.
And if you couldn't already tell, we nabbed this one from Cool Hunter.
It's always interesting to see marketers take an old, familiar canvas and do something different with it. And that's probably the only reason why this paired ad for Dasani and Sports Illustrated is worth mentioning. It's certainly not as nerve-wracking as this, as exhausting as this or as eye catching as this. But it makes an effort, and it's sort of clever. Kind of. Maybe. Actually the length of the straw makes the whole thing feel a bit silly.
Never cross a Linux lover. Especially if you're Microsoft touting a new operating system called Vista. Linux lovers eschew Microsoft and many other companies claiming there way of computing life is far better than the rest of the world's which uses Microsoft...oh and Apple too. It seems some Linux lovers don't appreciate Microsoft's recent plastering of the world with its Vista marketing launch and took a blade to one of the campaign's posters cutting the word "Linux" into the board. Vandalism? Consumer Generated Marketing? Geeks on a rampage? You decide.
- Cynopsis Reports, "CBS Sports had a super night Sunday with Super Bowl XLI averaging a fast national household rating/share of 42.6/64 from 627p-1004p. The 9-930p time period earned the highest rating/share of 45.0/65. Super Bowl XLI was the second most-watched Super Bowl ever, averaging 93.15 million viewers. Sunday's NFL championship telecast also ranks third overall as the most watched program in television history after the series finale of M*A*S*H and Super Bowl 30."
- MediaPost reports, "A total of 58% of Super Bowl advertisers, some of whom paid as much as $2.6 million for a 30-second spot, also purchased pay-per-click search ads on their brand names--up from 42% last year, according to Reprise."
- Adland has the story on a Swedish teaser poster campaign that was hijacked by a porn company who took all the glory for it leaving the originator of the advertising, SJ Train, up the creek.
Match.com's Make Love Happen campaign pushes the notion that there's a match for everybody, no matter how quirky or off-colour. The lively prints come courtesy of Serge Seidlitz. Well, we said we were all for the unsexy in a primarily sex-driven industry so this is what we get: sexless Lego pieces in an Erect-a-Set city.
Check out a pink variation of the ad here. It merits a close look as there are a lot of details. Whether it will draw attention to said details is a story only time will tell.
Mini Cooper marketers Butler, Shine, Stern & Partners get savvy with billboards that talk to cars. RFID technology in Mini Cooper keyfobs get picked up by billboards which then reflect that information in little messages like "Hey Bill" and "Nice convertible."
Check out the video here. We're impressed but creeped out, not least because if people still wonder whether Big Brother is watching, this would be an appropriate time to suspect that yes he is. And he approves of your taste in cars.
Mini users not in the RFID loop can sign up for it at the Mini website. You'll be asked a few questions about your private life. Try not to let slip the awkward BDSM fantasy about your boss unless you want it aired 200 feet above you.