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If you felt particularly jipped after falling for Apple's April Fools joke, rest assured you weren't a total ass and space is indeed the final frontier for marketing.
That's right: for $5000 a pop, which is less than some TV and radio ad spots, convey your logo 20 miles up. We don't know how demographically sound that would be but at the very least a handful of geeky people will think you are cool.
This service comes courtesy of JP Aerospace, whose dream it is to give everybody a taste of space travel.
For their snazzy new Halo videoconferencing tool, DreamWorks and HP commission Goodby, Silverstein and Partners (who, by the way, just won US Agency of the Year courtesy of Adweek) to help make magic.
To illustrate the medium's visual benefits and the idea that people can work together without actually being together, the agency called on The Ebeling Group to create a series of vignettes meant to be played on HDTV split-screens at events and such.
The spots, directed and conceptualized by Tennant, are esoteric but pretty, which is what they were shooting for so we suppose they succeed. They also get that complex "work together without being together" idea out nicely. We haven't added the Halo videoconferencing system to our nighttime prayers, though.
One of the spots can be seen on The Ebeling Group's website. They're fun both to watch and listen to, and we can only imagine what it must be like trying to watch the ads in entirety when they're playing 20 feet above you on either side of your face. They must blow the mind. At the very least we figure people will stop, stare and do that awkward back-and-forth foot pivot for a second or two. That weird reaction on its own is almost worth putting ads up high and splitting them apart.
For client Vitae, the largest homeless shelter in the EU, McCann Portugal runs a rather unsettling holiday campaign in which people find a hollow-eyed homeless man in their trash bins with the appeal, "Help. So that no one have to come here for food."
Coming from a country in which passing change to the homeless is discouraged, we're hard-pressed to work out the call-to-action here. Do you give them a potted plant? Drive them to Vitae? Bake them a pie?
To promote their new laser-engineered series of Airmax sneaks, Nike uses laser-pierced metal as a print ad medium. Interesting idea even if the final product looks kind of like cave paintings. At least it lights up. We're in favour of anything, really, that lights up. Series credited to DDB Paris.
The Sopranos and A&E pair up for Suitcase of Cash, an intelligent though slightly labyrinthine campaign that aims both to court interactivity and get people more involved in their advertising (rather than having them turn in a bunch of manic self-aggrandizing homemade videos).
The game coincides with the January 10 premiere of the show and recalls McD's annual Monopoly contest, though it makes better use of multiple media. Users collect game pieces to arrange on a virtual gameboard.
The game pieces are banner, print and outdoor ads, which can be photographed and uploaded, then mailed to an address that uses military face recognition (kind of like MyHeritage?) to ID the piece in the photo. For online ads, users just need to click, which we're sure will generate higher numbers for everybody's media kits this year.
Our heads are spinning but it sounds like fun and a $100,000 grand prize ain't small pickin's. It would be awesomer still if there was an Assassin twist to it - knocking people off and taking their game pieces would be right up our alley and even better for the Soprano's tie-in.
Apparently water, when directed a certain way, can make words. More importantly, those words can be ads. Who'd've guessed?
This Tel Aviv campaign by Veecee protests rent spikes by adding cardboard prostitutes to a neighborhood in hopes that landlords will stop addressing humble one-bedroom flats as lofts with vaulted ceilings. Trendhunter has additional imagery and video.
The idea is neat but we're not sure how well it stands up considering bewildered passers-by in the 'hood didn't seem to have a clue why cardboard hookers were appearing at every turn.
Perhaps they can take the campaign further and populate badly-lit areas with cardboard drug dealers, car thieves and crack addicts. And while they're at it, strew a bit of sludgy litter here and there. Park a few cardboard Pintos haphazardly in corporate lots.
There are so many directions this idea can take. Do we have to stop at hookers? Just a smidge more cardboard deviance would get the message across loud and clear.
This is one of the more pleasantly inventive and eye catching outdoor campaigns we've seen in a while. It makes its point quite clearly. Unless you invest in yourself - in this case, corporate training - you're just a piece of useless, outdated trash good only for the trash bin. See another version here.
Adrants reader Joshua snapped this shot of a Bertuccci's billboard above one of its restaurants in Boston that mirrors the look of the city's transit signs. While we wonder whether or not the MBTA (Massachusetts Bay Transportation Authority) will have anything to say about this, we think it's an extremely creative approach.
Bostonians have seen this style of sign for decades and it's ingrained in the psyche. Of course, we hope that means they'll notice it rather than ignore it since , unfortunately, once you've made the commute once, you don't need the signs any more. For those that don't know, there is no actual Citgo gas station under that sign. Eons ago, it became a landmark and has lasted long after the gas station left.
- The networks never saw a meme they didn't want to jump on so it is without surprise they're all slapping ads for their shows up on celeb site PerezHilton.
- Dammit, online customers are good for the music business!
- This Fall, New York City taxi cabs will begin showing NBC programming. Come on! We don't want to be distracted from the city's eye candy now do we?
- Anyone with the name Hamish McLennan is bound to attract attention and the Hamish McLennan that is the CEO of Y$R did just that with the terse firing of the agency's vp world creative director Michael Patti who was said to be under delivering.
- Conde Nast is going after brides-to-be on MySpace with a page offering Brides.com video and photo content.
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