This is one of the more pleasantly inventive and eye catching outdoor campaigns we've seen in a while. It makes its point quite clearly. Unless you invest in yourself - in this case, corporate training - you're just a piece of useless, outdated trash good only for the trash bin. See another version here.
Adrants reader Joshua snapped this shot of a Bertuccci's billboard above one of its restaurants in Boston that mirrors the look of the city's transit signs. While we wonder whether or not the MBTA (Massachusetts Bay Transportation Authority) will have anything to say about this, we think it's an extremely creative approach.
Bostonians have seen this style of sign for decades and it's ingrained in the psyche. Of course, we hope that means they'll notice it rather than ignore it since , unfortunately, once you've made the commute once, you don't need the signs any more. For those that don't know, there is no actual Citgo gas station under that sign. Eons ago, it became a landmark and has lasted long after the gas station left.
- The networks never saw a meme they didn't want to jump on so it is without surprise they're all slapping ads for their shows up on celeb site PerezHilton.
- Dammit, online customers are good for the music business!
- This Fall, New York City taxi cabs will begin showing NBC programming. Come on! We don't want to be distracted from the city's eye candy now do we?
- Anyone with the name Hamish McLennan is bound to attract attention and the Hamish McLennan that is the CEO of Y$R did just that with the terse firing of the agency's vp world creative director Michael Patti who was said to be under delivering.
- Conde Nast is going after brides-to-be on MySpace with a page offering Brides.com video and photo content.
This somewhat creepy campaign is by Stena Lines, a major international ferry line. Apparently parents travel free if they bring at least two children.
Coolz0r points out it's typically kids who travel free when parents bring them on trips, but in this case the rules are reversed: kids become, in effect, authority figures as they're in control of the dollars being spent. (Don't they do that anyway though?)
These ads do a good job of illustrating that notion. There's just something unfailingly Mini-Me about them that rings funny. Check out another version here.
The alleged first e-governor, Jeb Bush, had his beloved Blackberry included in a portrait that'll go down in Florida governor history.
If you're curious about the whole e-gov moniker it's because he often responds to his thousands of e-mails, which is pretty rare for our high-profile political chums.
We don't think anybody should be called an e-anything until they've started a blog of some sort but we're sure Jebbie probably has some officially sanctioned one somewhere.
Thanks Boing Boing for tipping us off on the Blackberry thing.
- A case is made for the implementation of browser level ad filtering.
- New York City cabs get decked out like bulls to promote televised bull riding on cable channel Versus.
- Sprint is on the hunt for a new creative agency for its $1.6 billion creative account.
- Advertising Age's Jonah Bllom likes the new Wall Street Journal.
- Qwest won't jack you up, mobsters recycle, Mini beats SUV in bullfight and more new commercial in Advertising Age's TV Spot of the Week.
- Merrill Lynch says U.S. ad spending will increase 2.9 percent in 2007. Traditional slows but isn't dead.
- In response to FOX's cancellation of The O.C., tweens and teens mourn throughout the nation.
- England has now banned the advertising of cheese during children's programming.
- The Webber Dance School is has placed footstep patterns on treadmills in health club so people can try to learn the steps while working out on the treadmill. Nifty, indeed.
The Silly Girl points to Gawker's cure for the raft of New York city skinny girls who, for years, have been causing trains to be late because they pass out from lack of feeding themselves: a new ad campaign. Speaking as bluntly as more ad campaigns ought to, Gawker's ad is headlined, "If You See Something, Eat Something" with body copy that reads, "Look bitch, we don't care how skinny you need to be by the time your Hamptons share starts, we just want to get to work. Sweet Christ, why don't you just drug yourself thin like the rest of us? For fuck's sake." Now that's an ad that didn't get needlessly ruined by lengthy approval processes.
Asking for consumer opinions and airing them as ads is super trendy, and Monster hops on the clue train with Monster Works for Me, a campaign running on just about all iterations of traditional media to ask us why we do what we do.
Created by Brand|Content out of Boston, it "recognizes the multiple reasons why people work and the passion that drives them," says agency CEO Doug Gladstone. "In short, no matter what you do, or what you'd like to do, Monster has the tools and resources that can help you find the right match, so you can be successful at whatever you pursue."
While we can't claim it pulls much creative weight it certainly moves the long-dormant Monster in the right direction as people are more interested in what they have to say than what companies have to say anyway. And it definitely helps to play mirror. So cheers to Monster.
Ad Freak contends France made serious media history yesterday when at the stroke of midnight they officially lifted a ban preventing gaudy supermarket ads from chafing the eyes of its chic denizens. The moment was consummated when, moments after the ball drop into '07, an ad for cheap Systeme U washing powder debuted on the TF1 and M6 channels.
Opinions range from optimism as France makes a friendly leap toward the 21st century, and outraged notions of culture bastardization and handicaps for small businesses.
Cheery allies for the lift include Serge Papin, chairman of Systeme U. "This is a great opportunity," he said. "We have everything to gain from it." Well, obviously.
The release of the ban comes shortly after publicized concerns over the rampant commercialization of the Champs-Elysees, a wonderstreet rapidly devolving into strip mall fare. Looks like the charmed sophisticate haven is losing ground to, dare we say it? McDonaldization? Or is that a battle that's already been lost? Sometimes we fall behind.
Volvo's Free Will campaign is a collage of consumer opinion about its C30 hatchback. While this concept isn't new, airing negative views as adstuff (er, kind of) is.
The campaign also includes video shorts that viewers can rate upon seeing. One features an audience throwing tomatoes and heckling as a burlesque woman unveils the C30 on a theatre stage.
The campaign's gone strong in the UK for a year. Ford global ad director Tim Ellis says the effort aims to get the up-and-coming 25-35 demo to do some thinking about the C30 and develop a relationship with Volvo based more on honesty than is typical in brand relationships. "In research, we learned that people feel as if we are really talking directly to them, so they consume [campaign offerings] and engage [them] differently than other typical advertisements," he explained.
Cheers to Volvo for their bravery. We look forward to seeing how it turns out even if we don't find the C30 that cute. (See? Works on marketers too.)