To honor the titans who paint their chests, dye their hair and live by the free throw during March Madness, Coke bestows a chance to take part in their human bracket or hit the Final Four in Atlanta with their Most Devoted Campaign.
Demonstrate your own love of the hoop by telling a story about college basketball or March Madness in general. It might help to paint your chest and scream. For our part we find the idea of being in a human bracket unappetizing and would rather sit in the way-way-back, act surly and throw shit in peace.
Kevin at PR Blog keeps us updated on that mistletoe demonstration he saw recently. Shortly after our original post DIAGEO expressed concern via e-mail because they worried about kids' exposure to the alcohol-related event.
Impressive follow-up - we remain as gratified with the campaign as we were when we heard about the heckling children.
We're also pleased about finally getting to see the swampy mistletoe man with our own eyes, which was all we cared about anyway. He doesn't much look like he's wearing his favourite suit but everyone else seems to be having fun.
In this collabo between Cunning and JWT, passers-by can text opinions about paparazzi and fitness fads in exchange for the chance to win a digicam or gym membership.
We've seen the live mannequin thing before and while it never ceases to be creepy we like the execution of the idea here. It has the potential to be comically obnoxious which off-sets the creepiness. And guess who this is for? Our opinion-courting friends at HSBC. Aww.
If you thought this was distracting then wait until you see the largest mobile billboard in the world, though you probably won't have a choice because it looks like a big fuckin' deal.
Brought to you by Truck Ads, purveyors of classy truck decor.
It's sad we even need an ad campaign to tell people how to take care of their babies but that's the mission of a current New York City transit campaign for the city's Administration for Children's Services and Department of Health and Mental Hygiene (mental hygiene? that's a new one). Unfortunately, there are idiots in this world that do need to be told some very obvious things about caring for a baby. Trouble is, this campaign seems to confuse more than educate - well, at least to those mentally hygiene-challenged types.
Ironi Sans sent us this video clip of two of the campaign's subway cards placed next to each other. The first reads, "Don't Leave Him Alone." The second reads, "It's Safest For Him to Sleep Alone." That sort of "education" is sure to make a mentally hygiene-challenged person's logic loop explode which is quite the opposite, we're sure, of the campaign's intent.
Smirnoff Ice's Save the Mistletoe is an amusingly long-way-around attempt to say Smirnoff brings people together (just like mistletoe - so stop ravaging innocent bushes).
While we remain unmoved by the plight of the sprig, the execution wins us over. By some curious witch magic the campaign features celebrity supporters that we thought were long dead or had found joy in covert day jobs. Natalie from The Facts of Life, Lisa Turtle from Saved by the Bell, Tiffany who crooned "I Think We're Alone Now" and even the Soup Nazi band together to protect the kissing plant from further appropriation by brute force.
That's not all. Kevin at PR Blog divulges having seen a swamp-like creature that was actually supposed to be mistletoe, getting heckled by children at a nearby ice rink for love of the campaign. We wonder which sponsoring celebrity burn-out he happened to be. We put our money on The Incredible Hulk.
If there's anything that wakes one up more than a grande, half-caf, no-whip, double latte with room, it's a thong staring you in the face as you make your way to the office. Yea, we feel you, baby but we'd rather not show up to work with that horny highschooler look emblazoned on our mug. Especially during that account service meeting where we have to at least pretend we know what we're talking about.
Here's an eye-catching campaign. Agency Republik creates Illuminator, a series of time-released puzzles and clues whose answers lie in the Nasher Museum of Art at Duke University.
The campaign will run twice in six months through newspapers, on the Illuminator site, on signs in the museum, and in a flip book at the museum store. Each clue corresponds to one piece of art; for example, this Missing poster speaks to Memories by Sheng Qi. And the image at left points to this guy.
The person who nails all 20 gets ... a free shirt. Okay, that kind of sucks. But the game is intriguing and possibly, yes, illuminating. If there's anything we learned about America post Da Vinci Code it's that you can only get people's asses into a museum if they have a ball of yarn to untangle - and possibly a cryptic murder case involving an albino, but you can't ask for everything.
We really like these ads for Korbel Royal and Korbel Blue Hawaiian, which made Steve want to dive into his computer screen, pop the cork and down a bottle while I experienced a bizarre craving for champagne with essence of coconut.
Korbel tagged agency Carmichael Lynch and Gasket Studios, who with their animation wanted to turn the ads into an experience of "visual taste." Gasket founder Greg Shultz adds, "Fluidity, fun, Americana and nostalgia are mixed with a very current aesthetic - the very essence of the Korbel champagne cocktails." He appears to have some trouble committing to just a couple of good adjectives there. In any case the wine cooler - oops, champagne cocktail - ads leap off Time Square this month but expect to see them elsewhere.
A Madrid airport recently featured a wrapped Mini waiting for its loving master in baggage claim like any other snowboard or piece of luggage.
This was for "It comes with me," a campaign thrown together by Dommo which wanted to demonstrate obsessive love of the zippy little car by suggesting somebody brings it everywhere, even onto the plane.
We can only imagine how much imagined bullshit an airport would have to go through to accommodate a douche who insists on bringing his car everywhere. We can only imagine the "what the fuck?" thoughts going through the minds of the guys whose bosses asked them to plastic wrap a vehicle. So by suggestion the placement is kind of funny. Only kind of though. Like, almost just microscopically funny.