Korbel Becomes Wine Cooler, Calls it Champagne Cocktail

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We really like these ads for Korbel Royal and Korbel Blue Hawaiian, which made Steve want to dive into his computer screen, pop the cork and down a bottle while I experienced a bizarre craving for champagne with essence of coconut.

Korbel tagged agency Carmichael Lynch and Gasket Studios, who with their animation wanted to turn the ads into an experience of "visual taste." Gasket founder Greg Shultz adds, "Fluidity, fun, Americana and nostalgia are mixed with a very current aesthetic - the very essence of the Korbel champagne cocktails." He appears to have some trouble committing to just a couple of good adjectives there. In any case the wine cooler - oops, champagne cocktail - ads leap off Time Square this month but expect to see them elsewhere.

by Angela Natividad    Dec-19-06    
Topic: Creative Commentary, Online, Outdoor, Television



Mini Makes Small Scene in Baggage Claim

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A Madrid airport recently featured a wrapped Mini waiting for its loving master in baggage claim like any other snowboard or piece of luggage.

This was for "It comes with me," a campaign thrown together by Dommo which wanted to demonstrate obsessive love of the zippy little car by suggesting somebody brings it everywhere, even onto the plane.

We can only imagine how much imagined bullshit an airport would have to go through to accommodate a douche who insists on bringing his car everywhere. We can only imagine the "what the fuck?" thoughts going through the minds of the guys whose bosses asked them to plastic wrap a vehicle. So by suggestion the placement is kind of funny. Only kind of though. Like, almost just microscopically funny.

by Angela Natividad    Dec-19-06    
Topic: Campaigns, Outdoor



Lingerie Model Gets Digitally Humped

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We just have to wonder what sort of guy could be so hard up for sex, he'd have to resort to manipulation by billboard to achieve pleasurable release. Oh wait. He's part of the ad and we're talking about digital manipulation here. Funny. Ha ha. Oh wait. Digital manipulation? That's still funny.

by Steve Hall    Dec-18-06    
Topic: Good, Outdoor, Racy, Strange



Frangelico Gets Sticky, Sexy, Somewhat Uncomfortable

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Here's one for the whole family. Frangelico shows us just how creamy it gets with an image of - is that a hazelnut? - inside a mouth dripping sticky syrup.

We tilt our heads. We stare thoughtfully. And we think, if the liqueur itself were that sticky, we'd have a helluva time trying to swallow. It recalls those "Got Milk?" ads involving the dog trying futilely to get the peanut butter out of its mouth.

Image courtesy of chanukbair.

by Angela Natividad    Dec-18-06    
Topic: Outdoor, Poster, Racy



HSBC Makes Good with Ambiguous Tat Ad

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This HSBC ad out of Singapore demonstrates what may be a successful attempt to re-brand a stodgy, almost rotary old player into something more contemporary. An interesting choice, though it begs the question which, between "traditional" and "trendy," is actually the positive and the negative. Smart not to paint either option in a bad light. A hat tip to the old boys - at least they know a message is only as good as its interpretation.

by Angela Natividad    Dec-18-06    
Topic: Brands, Good, Outdoor, Poster



Go-Ped Says Cars Are Monstrous, Get a Scooter

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This stunt aims to promote the product Go-Ped by showing drivers they ought to opt for more enviro-friendly vehicles. Yes, with a beartrap that says KILL THE BEAST in the middle.

We thought for a minute about ranting over campaigns that hawk their wares by making people feel shitty, inadequate or irresponsible, and then we realized that plenty of advertising does that, and we can't very well trash all advertising. Oh well. More Go-Ped stunts here. - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Campaigns, Outdoor



Beer Bottles Bring Christmas Spirit to Union Station

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Who needs chimes or bells to create Christmas carols when you have beer bottles instead? Yes, Amstel has come up with an inventive promotion that fits perfectly with the holiday season. In New York's Union Square today, a group of carolers delivered holiday tunes by blowing on beer bottles filled to various levels to make the right sounds. Giving something back while selling. Nice.

by Steve Hall    Dec-14-06    
Topic: Good, Guerilla, Outdoor



Starbucks Brainwashes Boston Cabbies

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Catch Up Lady takes paranoid note of Starbucks' infiltration of Boston cab drivers, who seem to be in cahoots with It's Red Again, the pay-it-forward campaign that's got people doing all kinds of weird shit like buying baked goods for each other. And smiling! What's with the smiling?!

Catch Up Lady vows to bar herself indoors but to be honest we'd like to get in the way of the people giving out movie tickets and orgasmic pastries. Clearly another demonstration of how Starbucks intends to take over the world, to no positive end. - Contributed by Angela Natividad

by Angela Natividad    Dec-13-06    
Topic: Campaigns, Good, Outdoor



Hospital Campaign Gets Artistic

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We don't usually expect to see famous impressionist artwork in hospital ads which is why this ad campaign for New Hampshire's Exeter Hospital by Boston-based Winsper jumped off the pages of the press release and slapped us pleasingly in the face. With the tagline The Art of Wellness," the campaign aims to, well, be different and, thankfully leave behind the overused, meaningless white coat and cutesy family imagery of which most hospital ad campaigns, sadly, consist. The creative will see representation in print, on radio and on billboards. See all the creative here.

by Steve Hall    Dec-11-06    
Topic: Good, Magazine, Newspaper, Outdoor, Radio



Illuminated Reindeer Draws Energy from Enslaved Pedalers

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In what's got to be among the suckiest jobs ever, BC Hydro commissioned Vancouver-based DDB Canada to create an illuminated billboard that ran 24/7 on the pedaling power of over 120 volunteers.

The campaign in toto featured 1500 LED lights, an enviro-savvy choice at least, and for every hour the reindeer was lit Hydro made a donation to the Canadian Association of Food Banks. Well, that's sweet. We hope the donation makes for some serious holiday dinner considering a lot of literal blood, sweat and (possibly) tears went into keeping that magical deer afire. - Contributed by Angela Natividad

by Angela Natividad    Dec- 9-06    
Topic: Campaigns, Outdoor, Strange










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