Smirnoff Gives Lost Stars Fresh Play, Children Point and Laugh

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Smirnoff Ice's Save the Mistletoe is an amusingly long-way-around attempt to say Smirnoff brings people together (just like mistletoe - so stop ravaging innocent bushes).

While we remain unmoved by the plight of the sprig, the execution wins us over. By some curious witch magic the campaign features celebrity supporters that we thought were long dead or had found joy in covert day jobs. Natalie from The Facts of Life, Lisa Turtle from Saved by the Bell, Tiffany who crooned "I Think We're Alone Now" and even the Soup Nazi band together to protect the kissing plant from further appropriation by brute force.

That's not all. Kevin at PR Blog divulges having seen a swamp-like creature that was actually supposed to be mistletoe, getting heckled by children at a nearby ice rink for love of the campaign. We wonder which sponsoring celebrity burn-out he happened to be. We put our money on The Incredible Hulk.

by Angela Natividad    Dec-20-06    
Topic: Campaigns, Celebrity, Good, Guerilla, Outdoor



Ass in the Morning Isn't Always A Good Thing

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If there's anything that wakes one up more than a grande, half-caf, no-whip, double latte with room, it's a thong staring you in the face as you make your way to the office. Yea, we feel you, baby but we'd rather not show up to work with that horny highschooler look emblazoned on our mug. Especially during that account service meeting where we have to at least pretend we know what we're talking about.

by Steve Hall    Dec-19-06    
Topic: Outdoor



Nasher Baits for Museum Attendance with Tantalizing Clue Game

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Here's an eye-catching campaign. Agency Republik creates Illuminator, a series of time-released puzzles and clues whose answers lie in the Nasher Museum of Art at Duke University.

The campaign will run twice in six months through newspapers, on the Illuminator site, on signs in the museum, and in a flip book at the museum store. Each clue corresponds to one piece of art; for example, this Missing poster speaks to Memories by Sheng Qi. And the image at left points to this guy.

The person who nails all 20 gets ... a free shirt. Okay, that kind of sucks. But the game is intriguing and possibly, yes, illuminating. If there's anything we learned about America post Da Vinci Code it's that you can only get people's asses into a museum if they have a ball of yarn to untangle - and possibly a cryptic murder case involving an albino, but you can't ask for everything.

by Angela Natividad    Dec-19-06    
Topic: Campaigns, Games, Good, Newspaper, Outdoor, Poster



Korbel Becomes Wine Cooler, Calls it Champagne Cocktail

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We really like these ads for Korbel Royal and Korbel Blue Hawaiian, which made Steve want to dive into his computer screen, pop the cork and down a bottle while I experienced a bizarre craving for champagne with essence of coconut.

Korbel tagged agency Carmichael Lynch and Gasket Studios, who with their animation wanted to turn the ads into an experience of "visual taste." Gasket founder Greg Shultz adds, "Fluidity, fun, Americana and nostalgia are mixed with a very current aesthetic - the very essence of the Korbel champagne cocktails." He appears to have some trouble committing to just a couple of good adjectives there. In any case the wine cooler - oops, champagne cocktail - ads leap off Time Square this month but expect to see them elsewhere.

by Angela Natividad    Dec-19-06    
Topic: Creative Commentary, Online, Outdoor, Television



Mini Makes Small Scene in Baggage Claim

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A Madrid airport recently featured a wrapped Mini waiting for its loving master in baggage claim like any other snowboard or piece of luggage.

This was for "It comes with me," a campaign thrown together by Dommo which wanted to demonstrate obsessive love of the zippy little car by suggesting somebody brings it everywhere, even onto the plane.

We can only imagine how much imagined bullshit an airport would have to go through to accommodate a douche who insists on bringing his car everywhere. We can only imagine the "what the fuck?" thoughts going through the minds of the guys whose bosses asked them to plastic wrap a vehicle. So by suggestion the placement is kind of funny. Only kind of though. Like, almost just microscopically funny.

by Angela Natividad    Dec-19-06    
Topic: Campaigns, Outdoor



Lingerie Model Gets Digitally Humped

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We just have to wonder what sort of guy could be so hard up for sex, he'd have to resort to manipulation by billboard to achieve pleasurable release. Oh wait. He's part of the ad and we're talking about digital manipulation here. Funny. Ha ha. Oh wait. Digital manipulation? That's still funny.

by Steve Hall    Dec-18-06    
Topic: Good, Outdoor, Racy, Strange



Frangelico Gets Sticky, Sexy, Somewhat Uncomfortable

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Here's one for the whole family. Frangelico shows us just how creamy it gets with an image of - is that a hazelnut? - inside a mouth dripping sticky syrup.

We tilt our heads. We stare thoughtfully. And we think, if the liqueur itself were that sticky, we'd have a helluva time trying to swallow. It recalls those "Got Milk?" ads involving the dog trying futilely to get the peanut butter out of its mouth.

Image courtesy of chanukbair.

by Angela Natividad    Dec-18-06    
Topic: Outdoor, Poster, Racy



HSBC Makes Good with Ambiguous Tat Ad

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This HSBC ad out of Singapore demonstrates what may be a successful attempt to re-brand a stodgy, almost rotary old player into something more contemporary. An interesting choice, though it begs the question which, between "traditional" and "trendy," is actually the positive and the negative. Smart not to paint either option in a bad light. A hat tip to the old boys - at least they know a message is only as good as its interpretation.

by Angela Natividad    Dec-18-06    
Topic: Brands, Good, Outdoor, Poster



Go-Ped Says Cars Are Monstrous, Get a Scooter

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This stunt aims to promote the product Go-Ped by showing drivers they ought to opt for more enviro-friendly vehicles. Yes, with a beartrap that says KILL THE BEAST in the middle.

We thought for a minute about ranting over campaigns that hawk their wares by making people feel shitty, inadequate or irresponsible, and then we realized that plenty of advertising does that, and we can't very well trash all advertising. Oh well. More Go-Ped stunts here. - Contributed by Angela Natividad

by Angela Natividad    Dec-15-06    
Topic: Campaigns, Outdoor



Beer Bottles Bring Christmas Spirit to Union Station

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Who needs chimes or bells to create Christmas carols when you have beer bottles instead? Yes, Amstel has come up with an inventive promotion that fits perfectly with the holiday season. In New York's Union Square today, a group of carolers delivered holiday tunes by blowing on beer bottles filled to various levels to make the right sounds. Giving something back while selling. Nice.

by Steve Hall    Dec-14-06    
Topic: Good, Guerilla, Outdoor










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