It's rare we receive a press release that isn't rife with orgasmic marketing blather and seems more concerned with "appearing" intelligent than actually being intelligent so we were pleased to received this straight forward release from Arnold touting their new leather billboard work for Timberland. We're so happy we don't have to sift through this release like so many others simply to find, among the thousands of words, the hundred or so that actually say anything that we're just going to reprint the thing here:
"Today, Timberland started posting billboards made of its iconic (Ed: OK, "iconic" might be a bit over the top) boot leather in three New York City boroughs: Manhattan, Brooklyn and Bronx. Over a two-day period, local artists representing each borough will adorn the billboards with original artwork reflecting what the borough means to them. (Ed: a little squishy but we'll let it pass) The goal of the project, created by Arnold, is to create a platform for artists to express themselves and their passion for community, using the Timberland boot as canvas. (Ed: Easy now. It's just a billboard.)
Following yesterday's wind-blown dress for Pretty Polly lingerie, the outdoor medium continues to impress with a recent Saatchi Saatchi Switzerland campaign for Swiss electric utility Groupe E. Most people know everything runs on electricity which, for an electric utility, can be a problem. After all, when was the last time you gave a thought to the name of the company that delivers your electricity? This campaign works towards highlighting Groupe E and to remind people electricity, though ubiquitous, should never be taken for granted. See all the creative here.
Yesterday, bus shelters in California started smelling like chocolate chip cookies as part of a Got Milk campaign. The smell comes not from actual, fresh-baked cookies but from New York-based Arcade Marketing's Magniscent adhesive stickers. Great. As if there weren't already enough drooling kooks at bus stops already. Now everyone's tongue will be hanging out, dripping saliva and jonesing for cookies.
UPDATE: A bunch of cause group idiots with nothing better to so than make life miserable for the rest of us complained and got the campaign pulled because of the so called damage the scent could do to "chemically sensitive" people.
In moralizing reverie, Stop Geek points out this funeral ad posted alongside some metro rails. We have to admit it gave us the shakes considering we did get a little closer to a similarly positioned ad that probably merited it less. And we have to admit it's a wittier campaign than the calendar girls on coffins, though its tastefulness may come into as much question.
In our experience professionals in the funeral industry have a cadaverously dry but present sense of humour. (Really, how can you not?) Some people take life too seriously. Some people take death too seriously. They're two sides of the same coin; if indeed you feel the compulsion to come closer, then ... well ... we don't know what to tell you. - Contributed by Angela Natividad
To support the launch of Prison Break on the Portuguese FOX channel, Portuguese agency Torke created a guerrilla-style outdoor campaign with a band of chained prisoners walking the streets, posters with images of the show's cast placed behind the bars or windows and fences and small headshot posters and cards placed in shops. Accompanying the campiagn was a press kit a hidden spoon and a prison blueprint. See it all here.
If there's one medium over any other that is, at the same time, both stodgy and inventive, it's outdoor. Extensions, cutouts, moving parts, integration with surroundings and now...a gigantic woman wearing a "real" dress that, when the wind blows, billows upward to reveal the advertisied product: Pretty Polly lingerie.
In general gym ads tend to be pretty weird and there's a good reason why - inviting your target to do a bit of self-demeaning self-reflection can be tricky and requires a light touch, like a pickpocket or a safe-cracker.
Crunch ads are no different. They feature a series of conversations between unstudly spuds whose punchline is the campaign slogan: "Don't be a potato." Catch another variation here.
It made us laugh but needless to say we didn't extract our asses from these chairs. And really, who needs to when there's Wii in the world? - Contributed by Angela Natividad
Here's a gift for the vixen in your life. Invite her to discover her Aura, a new line Benjamin Moore calls "the finest paint we've ever made." According to the copy Aura is deeper, richer and more enticing than normal.
The campaign features the usual gimmicks intended to appeal to the senses of the yoga mama: soft nude graphics, colours that look like writhing bodies under satin, and flowers.
We've seen the ad in the train station for weeks without actually knowing what it was for. In fact, we had to kneel over the tracks and really look at it, thus risking our lives, before we worked it out. From a distance it looks like it's for tomato soup, maybe with a breast cancer awareness thing going on. A sexy soup. A sexy paint. Does there really a difference make? - Contributed by Angela Natividad
Leave it to a lone shoe store somewhere in America to hoist honesty in advertising atop its gated entry in the form of a sign shot by Flickr user JoelJohnson. Claiming , "We are probably the lowest price in the city," a fresh breath of honesty and humor finds its way into the most simplest form of advertising. More of this would certainly not be a bad thing.
points us to creative use of an old medium. Buenos Aires detergent company Ariel set a billboard low on a roadside and attached an inkspot to a pole nearby so it actually appears
to leave the shirt as drivers pass. The copy at bottom says "Comes out this fast."
We're hard-pressed to find flaw in such cleverness. Creativity doesn't always have to be all blinged-out. - Contributed by Angela Natividad