In the "so horrifically bad it just might actually be good but not really" category is a recent campaign from Rolling Rock that consists of online, billboards and TV spots which urge people who hated a recent "beer ape" commercial - which never actually ran except for placement on YouTube - to email Rolling Rock's VP of marketing to complain. We saw the billboards but hadn't yet seen the video on YouTube which Adverlicious tipped us to. While the commercial itself is over-the-top stupid, 1,024,265 have viewed it and 791 people have commented on it. Like it or not, that's fairly decent play for any YouTube placement. The question, as always, is, will this foolery actually sell any beer?
While we love innovativly creepy ad placements such as this strong man elevator installation for Gold's Gym, we have to agree with Shawn who notes it'd be a bit weird to step into this particular elevator with your client, or anyone for that matter, and not laugh or giggle a bit.
While the image on this Bridgestone billboard does, perhaps, conjure images of that kid who gets his tongue stuck on the light pole in that Christmas movie they play every year and allude to traction, Adrants reader Matt found it to be "phuckin' gross!" We're undecided on the "phuckin gross" thing but we do think it's far better advertising than most bland tire ads wasting space in various media.
- Cynopsis reports, "ABC has slid The Nine into hiatus status. The Wednesday night 10p time period this week will be home to a special edition of 20/20. Elsewhere, in another schedule change, NBC will replace Friday Night Lights on Tuesdays at 8p beginning December 26 with a third weekly installment of Dateline NBC. NBC has ordered up a full season of Friday Night Lights, but at this point has not announced its new time period."
- Swarovski Crystal is taking advantage of Rockefeller Center Christmas treee anticipation with a giant scaffold wrap.
- Apparently those Times Square Charmin toilets were a hit with people waiting up to 45 minutes to offer their leave behinds.
- Kate Moss may pull out of her Agent Provocateur marketing deal because she's miffed company owner Serena Rees is dating Clash bassist Paul Simonon, former husband to Moss' best friend Tricia.
Australia's Watch Around Water is placing images of a little drowned boy at the bottom of swimming pools.
At some point we figure people are going to catch onto this whole fake-dead-people-as-props trend, and when they do they'll come across some real dead people and scoff. Then what are we going to do? Say "I'm sorry"?
No. The boy who cried wolf did that. Nobody believed him. - Contributed by Angela Natividad
Pop quiz: What gets 29,000 college students to sign up for a credit card company's loyalty program in a four week period? Free bicycle rides around campus. That's right. Working with Trashtalk! Outdoor (gotta love that name), financial institution Chase placed branded bicycles on 17 college campuses and offered students rides from 9A to 3P while urging them to sign up for a Facebook group where they could enroll in Chase's credit card loyalty program. Now that's way more fun than getting handed a boring flyer while passing by the student union, right?
Tide demonstrates how white it is by marketing in the milk aisle. Very clever. Whether it's effective is another story. There's something weird about picking up a box of powdery white soap when you're in milk mode. - Contributed by Angela Natividad
Here's an interesting ad for the film Turistas which comes out December 1. So soon after the other anti-tourist film Hostel, we're guessing there's a growing distaste for obnoxious half-naked co-eds traveling the world. The billboard's mild urban terrorist style is also disturbingly appealing. - Contributed by Angela Natividad
If Madonna adopted a cheesy bite instead of a boy with a father, she might have experienced less resistance and more of the well-being that comes after plucking your newborn adoptee out of its tiny basket and putting it into your mouth.
Adopt a bite if one hasn't already been left clandestinely on your doorstep, but think hard about the commitment you're undertaking. Watch the teenage adoption video first. - Contributed by Angela Natividad
To promote their snazzy condo complex in Atlanta, Eon at Lindbergh set mannequins up throughout the community - behind registry counters, at clubs or in imposing formation on open lawns.
The campaign is called Bring Lindbergh to Life and the idea is to inspire people to invest their own living breathing bodies in the Lindbergh community. We dig. We also find mannequins jarring when they're outside of stores and staring lifelessly at you from across a cafe table. Must be tough making conversation with a chick that's more plastic than usual. - Contributed by Angela Natividad