Crunch Uses Couch Potatoes to Inspire Gym Attendance

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In general gym ads tend to be pretty weird and there's a good reason why - inviting your target to do a bit of self-demeaning self-reflection can be tricky and requires a light touch, like a pickpocket or a safe-cracker.

Crunch ads are no different. They feature a series of conversations between unstudly spuds whose punchline is the campaign slogan: "Don't be a potato." Catch another variation here.

It made us laugh but needless to say we didn't extract our asses from these chairs. And really, who needs to when there's Wii in the world? - Contributed by Angela Natividad

by Angela Natividad    Dec- 4-06    
Topic: Outdoor, Poster



Benjamin Moore Targets Women with 'Enticing' Paint

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Here's a gift for the vixen in your life. Invite her to discover her Aura, a new line Benjamin Moore calls "the finest paint we've ever made." According to the copy Aura is deeper, richer and more enticing than normal.

The campaign features the usual gimmicks intended to appeal to the senses of the yoga mama: soft nude graphics, colours that look like writhing bodies under satin, and flowers.

We've seen the ad in the train station for weeks without actually knowing what it was for. In fact, we had to kneel over the tracks and really look at it, thus risking our lives, before we worked it out. From a distance it looks like it's for tomato soup, maybe with a breast cancer awareness thing going on. A sexy soup. A sexy paint. Does there really a difference make? - Contributed by Angela Natividad

by Angela Natividad    Dec- 4-06    
Topic: Outdoor, Poster



'Probably' the New First, Best Only

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Leave it to a lone shoe store somewhere in America to hoist honesty in advertising atop its gated entry in the form of a sign shot by Flickr user JoelJohnson. Claiming , "We are probably the lowest price in the city," a fresh breath of honesty and humor finds its way into the most simplest form of advertising. More of this would certainly not be a bad thing.

by Steve Hall    Dec- 1-06    
Topic: Good, Outdoor



Ariel is as Flawless as its Billboards

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Shedwa points us to creative use of an old medium. Buenos Aires detergent company Ariel set a billboard low on a roadside and attached an inkspot to a pole nearby so it actually appears to leave the shirt as drivers pass. The copy at bottom says "Comes out this fast."

We're hard-pressed to find flaw in such cleverness. Creativity doesn't always have to be all blinged-out. - Contributed by Angela Natividad

by Angela Natividad    Dec- 1-06    
Topic: Good, Outdoor



Rolling Rock Wants You to Hate It's Beer Ape

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In the "so horrifically bad it just might actually be good but not really" category is a recent campaign from Rolling Rock that consists of online, billboards and TV spots which urge people who hated a recent "beer ape" commercial - which never actually ran except for placement on YouTube - to email Rolling Rock's VP of marketing to complain. We saw the billboards but hadn't yet seen the video on YouTube which Adverlicious tipped us to. While the commercial itself is over-the-top stupid, 1,024,265 have viewed it and 791 people have commented on it. Like it or not, that's fairly decent play for any YouTube placement. The question, as always, is, will this foolery actually sell any beer?

more »

by Steve Hall    Nov-29-06    
Topic: Commercials, Online, Outdoor, Strange, Television, Video



Strong Man Makes For Creepy Elevator Ride

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While we love innovativly creepy ad placements such as this strong man elevator installation for Gold's Gym, we have to agree with Shawn who notes it'd be a bit weird to step into this particular elevator with your client, or anyone for that matter, and not laugh or giggle a bit.

by Steve Hall    Nov-28-06    
Topic: Guerilla, Outdoor



Bridgestone Sticks Its Tongue Out At Ice

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While the image on this Bridgestone billboard does, perhaps, conjure images of that kid who gets his tongue stuck on the light pole in that Christmas movie they play every year and allude to traction, Adrants reader Matt found it to be "phuckin' gross!" We're undecided on the "phuckin gross" thing but we do think it's far better advertising than most bland tire ads wasting space in various media.

by Steve Hall    Nov-28-06    
Topic: Creative Commentary, Good, Outdoor, Strange



Schedules Change, Tree Wrapped, Toilets Mobbed, Moss Mad

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- Cynopsis reports, "ABC has slid The Nine into hiatus status. The Wednesday night 10p time period this week will be home to a special edition of 20/20. Elsewhere, in another schedule change, NBC will replace Friday Night Lights on Tuesdays at 8p beginning December 26 with a third weekly installment of Dateline NBC. NBC has ordered up a full season of Friday Night Lights, but at this point has not announced its new time period."

- Swarovski Crystal is taking advantage of Rockefeller Center Christmas treee anticipation with a giant scaffold wrap.

- Apparently those Times Square Charmin toilets were a hit with people waiting up to 45 minutes to offer their leave behinds.

- Kate Moss may pull out of her Agent Provocateur marketing deal because she's miffed company owner Serena Rees is dating Clash bassist Paul Simonon, former husband to Moss' best friend Tricia.

by Steve Hall    Nov-27-06    
Topic: Celebrity, Good, Outdoor, Television



Watch Around Water Asks 'Where Is Your Child?' with Fake Dead People

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Australia's Watch Around Water is placing images of a little drowned boy at the bottom of swimming pools.

At some point we figure people are going to catch onto this whole fake-dead-people-as-props trend, and when they do they'll come across some real dead people and scoff. Then what are we going to do? Say "I'm sorry"?

No. The boy who cried wolf did that. Nobody believed him. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Bad, Outdoor



Campus Bicycle Rides, Facebook Group Promote Credit Card

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Pop quiz: What gets 29,000 college students to sign up for a credit card company's loyalty program in a four week period? Free bicycle rides around campus. That's right. Working with Trashtalk! Outdoor (gotta love that name), financial institution Chase placed branded bicycles on 17 college campuses and offered students rides from 9A to 3P while urging them to sign up for a Facebook group where they could enroll in Chase's credit card loyalty program. Now that's way more fun than getting handed a boring flyer while passing by the student union, right?

by Steve Hall    Nov-21-06    
Topic: Good, Guerilla, Outdoor, Promotions










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