'Probably' the New First, Best Only

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Leave it to a lone shoe store somewhere in America to hoist honesty in advertising atop its gated entry in the form of a sign shot by Flickr user JoelJohnson. Claiming , "We are probably the lowest price in the city," a fresh breath of honesty and humor finds its way into the most simplest form of advertising. More of this would certainly not be a bad thing.

by Steve Hall    Dec- 1-06    
Topic: Good, Outdoor



Ariel is as Flawless as its Billboards

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Shedwa points us to creative use of an old medium. Buenos Aires detergent company Ariel set a billboard low on a roadside and attached an inkspot to a pole nearby so it actually appears to leave the shirt as drivers pass. The copy at bottom says "Comes out this fast."

We're hard-pressed to find flaw in such cleverness. Creativity doesn't always have to be all blinged-out. - Contributed by Angela Natividad

by Angela Natividad    Dec- 1-06    
Topic: Good, Outdoor



Rolling Rock Wants You to Hate It's Beer Ape

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In the "so horrifically bad it just might actually be good but not really" category is a recent campaign from Rolling Rock that consists of online, billboards and TV spots which urge people who hated a recent "beer ape" commercial - which never actually ran except for placement on YouTube - to email Rolling Rock's VP of marketing to complain. We saw the billboards but hadn't yet seen the video on YouTube which Adverlicious tipped us to. While the commercial itself is over-the-top stupid, 1,024,265 have viewed it and 791 people have commented on it. Like it or not, that's fairly decent play for any YouTube placement. The question, as always, is, will this foolery actually sell any beer?

more »

by Steve Hall    Nov-29-06    
Topic: Commercials, Online, Outdoor, Strange, Television, Video



Strong Man Makes For Creepy Elevator Ride

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While we love innovativly creepy ad placements such as this strong man elevator installation for Gold's Gym, we have to agree with Shawn who notes it'd be a bit weird to step into this particular elevator with your client, or anyone for that matter, and not laugh or giggle a bit.

by Steve Hall    Nov-28-06    
Topic: Guerilla, Outdoor



Bridgestone Sticks Its Tongue Out At Ice

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While the image on this Bridgestone billboard does, perhaps, conjure images of that kid who gets his tongue stuck on the light pole in that Christmas movie they play every year and allude to traction, Adrants reader Matt found it to be "phuckin' gross!" We're undecided on the "phuckin gross" thing but we do think it's far better advertising than most bland tire ads wasting space in various media.

by Steve Hall    Nov-28-06    
Topic: Creative Commentary, Good, Outdoor, Strange



Schedules Change, Tree Wrapped, Toilets Mobbed, Moss Mad

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- Cynopsis reports, "ABC has slid The Nine into hiatus status. The Wednesday night 10p time period this week will be home to a special edition of 20/20. Elsewhere, in another schedule change, NBC will replace Friday Night Lights on Tuesdays at 8p beginning December 26 with a third weekly installment of Dateline NBC. NBC has ordered up a full season of Friday Night Lights, but at this point has not announced its new time period."

- Swarovski Crystal is taking advantage of Rockefeller Center Christmas treee anticipation with a giant scaffold wrap.

- Apparently those Times Square Charmin toilets were a hit with people waiting up to 45 minutes to offer their leave behinds.

- Kate Moss may pull out of her Agent Provocateur marketing deal because she's miffed company owner Serena Rees is dating Clash bassist Paul Simonon, former husband to Moss' best friend Tricia.

by Steve Hall    Nov-27-06    
Topic: Celebrity, Good, Outdoor, Television



Watch Around Water Asks 'Where Is Your Child?' with Fake Dead People

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Australia's Watch Around Water is placing images of a little drowned boy at the bottom of swimming pools.

At some point we figure people are going to catch onto this whole fake-dead-people-as-props trend, and when they do they'll come across some real dead people and scoff. Then what are we going to do? Say "I'm sorry"?

No. The boy who cried wolf did that. Nobody believed him. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Bad, Outdoor



Campus Bicycle Rides, Facebook Group Promote Credit Card

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Pop quiz: What gets 29,000 college students to sign up for a credit card company's loyalty program in a four week period? Free bicycle rides around campus. That's right. Working with Trashtalk! Outdoor (gotta love that name), financial institution Chase placed branded bicycles on 17 college campuses and offered students rides from 9A to 3P while urging them to sign up for a Facebook group where they could enroll in Chase's credit card loyalty program. Now that's way more fun than getting handed a boring flyer while passing by the student union, right?

by Steve Hall    Nov-21-06    
Topic: Good, Guerilla, Outdoor, Promotions



Tide Moves Outside Laundry Aisle

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Tide demonstrates how white it is by marketing in the milk aisle. Very clever. Whether it's effective is another story. There's something weird about picking up a box of powdery white soap when you're in milk mode. - Contributed by Angela Natividad

by Angela Natividad    Nov-20-06    
Topic: Outdoor



'Turistas Go Home' May be Underhanded Anthem

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Here's an interesting ad for the film Turistas which comes out December 1. So soon after the other anti-tourist film Hostel, we're guessing there's a growing distaste for obnoxious half-naked co-eds traveling the world. The billboard's mild urban terrorist style is also disturbingly appealing. - Contributed by Angela Natividad

by Angela Natividad    Nov-20-06    
Topic: Good, Outdoor, Poster










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