Colorado is the new burrough. Denver-based Anthony's New York Pizza has created a bumper sticker campaign that will place stickers in the hands of 500 people who have relocated from the New York area to the Denver area. The list was culled from DMV records and will attempt to make New Yorkers feel right at home in their new mountainous surroundings. See additional creative here.
So you're commuting, right, reading a magazine and minding your own business, when you look up and - oh, man - realize you seriously dig the look of that bus strap against your wrist. In fact, you want one really, really bad.
Riders in Berlin, Germany get to try IWC's Big Pilot's watch mid-commute because bus straps have been fashioned into samplers by Jung von Matt/Alster. Neat. - Contributed by Angela Natividad
Sort of like Warren Beatty who, facing racial tension in the movie Bulworth said, "If we all fucked each other, we'd eventually end up the same color," this campaign for Belgian weekly teen magazine HUMO presents a culture mash-up to deliver the message that culture mixing makes everyone nicer. As CoolzOr comments, the poster portion of this campaign didn't last long as teens an college kids "borrowed" them for the bedroom and dorm room walls. The campaign appeared in HUMO magazine itself and as wild postings next to posters for candidates running in an election that occurred earlier this month. Belgian agency Mortierbrigage created the campaign. Three other posters can be seen here.
NZDating.com, New Zealand's "premier internet dating site" according to creative director Chris Hunter, commissioned Draft New Zealand to run a series of ads on complementing buses. "[The buses] are quite often together," says Hunter to Ad Critic. We don't live in Auckland so despite the fact that this would little to rarely happen anywhere else we can think of, we're in no position to argue.
As an afterthought Hunter adds that even if people only see one bus with a nonsensical message it will just "[add] to talkability and word-of-mouth." He may be right. But sitting in traffic behind a bus marked "YOUR MATCH" would fucking annoy us. - Contributed by Angela Natividad
Adrants reader James Gardner snapped this camera phone shot of a street promotion that's part of the currently running VdubRocks Volkswagen campaign. The vehicle in the picture was outside a guitar store on Boston's Boylston street and guitars were hooked up to the car just as they are in the ads. Noting the bright orange parking ticket on the windshield, the Boston Police Department didn't take too kindly to the promotion blocking the sidewalk.
Like a plague rolling across the land, the Jeep Wrangler campaign with its "new species" keeps invading more and more media space including storescapes, billboards and bug cases featuring miniature versions of the Jeep in bug form. This campaign's certainly got legs. OK, that was bad, Really bad. See more bugs here.
According to Animal, New York's MTA is dramatically stretching the definition of a city block in a currently running poster campaign which declares the "Diamond District" an actual neighborhood. The kicker? The diamond district consists of barely one block. We wonder just how many neighborhoods the city would consist of if this definition became widespread.
Soon enough, you'll walk into a public rest room, enter a stall, close the door, open the toilet seat and, on the underside, be presented with a witty ad for some "ring around the collar" laundry detergent or hemorrhoid lotion Until then, you'll have to settle for video screens embedded in hand dryers that carry ads for hand creams that tell you using said hard dryer is destroying your hands and you should stop using it immediately, hence devaluing the medium, hence making it pointless in the first place. Nivea? Paging Nivea. Please place and ad on these hand dryers so we can kick them aside as quickly as we did million dollar homepages.
We're not quite sure Palmers is a clothing company because, just like Sloggis, the models in the company's ads, like the one featured here in Berlin, are never wearing much. A web search doesn't tell us much only offering up even more images of models wearing next to nothing. A lingerie company? A thong-wearing showgirl troupe? Some kind of bootie-based therapy or the public? It looks good to us no matter what the company does.
We're all used to people accosting us on the sidewalk to sell us the latest piece of crap but we don't usually expect street-based billboards to shock us into submission.To promote its new show, Afterlife, Britain's itv is scaring the shit out of people with billboard that, well, watch the video and experience it all for yourself. For you widget heads that will comment, "Yawn. So and so did this eons ago," save it. We still like it and think it's very effective in getting notice.