Magazine's Culture Mixing Campaign Urges Kindness

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Sort of like Warren Beatty who, facing racial tension in the movie Bulworth said, "If we all fucked each other, we'd eventually end up the same color," this campaign for Belgian weekly teen magazine HUMO presents a culture mash-up to deliver the message that culture mixing makes everyone nicer. As CoolzOr comments, the poster portion of this campaign didn't last long as teens an college kids "borrowed" them for the bedroom and dorm room walls. The campaign appeared in HUMO magazine itself and as wild postings next to posters for candidates running in an election that occurred earlier this month. Belgian agency Mortierbrigage created the campaign. Three other posters can be seen here.

by Steve Hall    Oct-20-06    
Topic: Good, Guerilla, Magazine, Outdoor, Poster, Trends and Culture



Bus Ads Pair Up for Dating Site

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NZDating.com, New Zealand's "premier internet dating site" according to creative director Chris Hunter, commissioned Draft New Zealand to run a series of ads on complementing buses. "[The buses] are quite often together," says Hunter to Ad Critic. We don't live in Auckland so despite the fact that this would little to rarely happen anywhere else we can think of, we're in no position to argue.

As an afterthought Hunter adds that even if people only see one bus with a nonsensical message it will just "[add] to talkability and word-of-mouth." He may be right. But sitting in traffic behind a bus marked "YOUR MATCH" would fucking annoy us. - Contributed by Angela Natividad

by Angela Natividad    Oct-20-06    
Topic: Outdoor



VW Rock Campaign Gets Parking Ticket

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Adrants reader James Gardner snapped this camera phone shot of a street promotion that's part of the currently running VdubRocks Volkswagen campaign. The vehicle in the picture was outside a guitar store on Boston's Boylston street and guitars were hooked up to the car just as they are in the ads. Noting the bright orange parking ticket on the windshield, the Boston Police Department didn't take too kindly to the promotion blocking the sidewalk.

by Steve Hall    Oct-19-06    
Topic: Brands, Guerilla, Outdoor, Promotions



Jeep's 'New Species' Continues to Infect

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Like a plague rolling across the land, the Jeep Wrangler campaign with its "new species" keeps invading more and more media space including storescapes, billboards and bug cases featuring miniature versions of the Jeep in bug form. This campaign's certainly got legs. OK, that was bad, Really bad. See more bugs here.

by Steve Hall    Oct-19-06    
Topic: Campaigns, Good, Outdoor, Poster



New York's MTA Declares One Block A Neighborhood in Campaign

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According to Animal, New York's MTA is dramatically stretching the definition of a city block in a currently running poster campaign which declares the "Diamond District" an actual neighborhood. The kicker? The diamond district consists of barely one block. We wonder just how many neighborhoods the city would consist of if this definition became widespread.

by Steve Hall    Oct-17-06    
Topic: Outdoor, Poster, Strange



Bathroom Hand Dryer Ads Need Million Dollar Homepage Death

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Soon enough, you'll walk into a public rest room, enter a stall, close the door, open the toilet seat and, on the underside, be presented with a witty ad for some "ring around the collar" laundry detergent or hemorrhoid lotion Until then, you'll have to settle for video screens embedded in hand dryers that carry ads for hand creams that tell you using said hard dryer is destroying your hands and you should stop using it immediately, hence devaluing the medium, hence making it pointless in the first place. Nivea? Paging Nivea. Please place and ad on these hand dryers so we can kick them aside as quickly as we did million dollar homepages.

by Steve Hall    Oct-15-06    
Topic: Outdoor



Once Again, Butts And Thongs Sell Stuff

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We're not quite sure Palmers is a clothing company because, just like Sloggis, the models in the company's ads, like the one featured here in Berlin, are never wearing much. A web search doesn't tell us much only offering up even more images of models wearing next to nothing. A lingerie company? A thong-wearing showgirl troupe? Some kind of bootie-based therapy or the public? It looks good to us no matter what the company does.

by Steve Hall    Oct-14-06    
Topic: Outdoor, Racy



Billboard Scares Passersby Into Afterlife

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We're all used to people accosting us on the sidewalk to sell us the latest piece of crap but we don't usually expect street-based billboards to shock us into submission.To promote its new show, Afterlife, Britain's itv is scaring the shit out of people with billboard that, well, watch the video and experience it all for yourself. For you widget heads that will comment, "Yawn. So and so did this eons ago," save it. We still like it and think it's very effective in getting notice.

by Steve Hall    Oct-13-06    
Topic: Good, Guerilla, Outdoor, Strange



Ketel One Deprecates Clientele, One Full Page Ad at a Time

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In a campaign that's been running for quite some time, a tongue-in-cheek series of ad campaigns by Ketel One does away with the hot chicks and the cool-looking dewy bottles of vodka. Instead, they're buying out whole billboards and pages in magazines to deliver what's typically a one- or two-sentence statement with no calls to action or attempts to glamourize their product. In fact, the ads are downright insulting. Our personal favorite is the one that says "There you go again, leading by example." This one is pretty funny too but apparently some people don't seem to think the campaign's that great.

That's okay. The people who matter know it's "drawing board," not "drawing bar." Now we're going to raid the fridge and lead by example. - Contributed by Angela Natividad

by Angela Natividad    Oct-11-06    
Topic: Good, Magazine, Outdoor



IBM Blunders on What Makes Us Special

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We're not really sure what IBM is trying to do here but in our mind this ad only makes sense if they're trying to make some ironic commentary on society that has nothing to do with being special. They've depicted mankind as a walking passel of coffee cups and the one that sticks out happens to be attached to what looks like a set of iPod earbuds, which could have passed for special before everyone in the world had the telltale white cords leaking from ears to pocket.

Will your business solutions be as innovative as your pseudo-individualist coffee cup, IBM? -Contributed by Angela Natividad

by Angela Natividad    Oct-11-06    
Topic: Outdoor, Strange










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