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'Prison Break' Promoted With Wanted Posters

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Adrants reader Sanj sends us an image of wanted poster wild postings which promote the beginning of the second season of the FOX series Prison Break. It's actually a really good show.

by Steve Hall    Aug-22-06    
Topic: Good, Guerilla, Outdoor, Television

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Firefox Gets Crop Circle Love

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There's nothing more powerful that a Firefox lover. OK, maybe an Apple lover but they're both freaks anyway. Ariel tells us a bunch of Firefox lovers in Oregon went out an created a crop circle in the shape of the Firefox logo. A team of 12 people did it in 24 ours and it's 220 feet in diameter. If you want all the nitty gritty details on how they accomplished the task, it's all here ad-nauseam.

by Steve Hall    Aug-17-06    
Topic: Consumer Created, Good, Guerilla, Outdoor

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Bus Sides Change Based on Bus Location

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As part of a comprehensive, many million dollar campaign for local search engine Yell.com, AKQA, in a first they tell us, created bus sides on 25 buses that use GPS to change the advertising message based upon the bus's location. The approach aligns perfectly with Yell.com's business premise: to deliver local information relevant to one's location.

The agency also created bus shelters which display a map of where you are and allow you to search for things such as cafes, shops, health club, etc. bas upon the location of the bus shelter. While this seems like a very logical use of technology to further a marketing strategy, AKQA was the first to do it which is, perhaps, why this agency wins so many new clients and awards.

by Steve Hall    Aug-16-06    
Topic: Good, Mobile/Wireless, Outdoor

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Itching Boogers Grace Billboard

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Sometimes you have to wonder what goes through the mind of a copywriter when they come up with this stuff.

by Steve Hall    Aug-15-06    
Topic: Outdoor, Strange

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Madonna Envelopes Roosevelt Hotel For H&M

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Still a work in progress, here's an image of the H&M billboard going up on the Roosevelt Hotel in Los Angeles. The board is on the southwest corner of Hollywood Boulevard facing the Chinese Theater. The board is promoting the December opening of an H&M store in The Beverly Center.

by Steve Hall    Aug-14-06    
Topic: Outdoor

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Lick Her In Clearwater, Poke Her In Vegas

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It seems a Hooters billboard in Clearwater Florida, sent to us by Flickr user id10t, which reads "Liquor in Clearwater, Poker in Vegas" took the innuendo a bit too far for Mayor Frank Hibbard who, a couple weeks ago upon returning from church, didn't think it was the right message to send to those entering Clearwater. He asked the chain to change the board and a new one went up this past Thursday which reads, "Liquor in Clearwater, Casino in Vegas." Apparently, one of the original boards is still up on I-275 in Tampa.

We're interested in what female readers think of the initial headline. Is it harmless wordplay or does it perpetuate the image of women as sexual plaything?

by Steve Hall    Aug-14-06    
Topic: Outdoor

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Go! Retire Your Tired Wardrobe And Go Shop!

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Creating a shopping mall campaign is usually right up there with creating a BRC for LCGC magazine but it looks like the folks over at Minneapolis-based Colle+McVoy had fun with this campaign for the area's Taubman Center shopping malls. The campiagn has a simple message: "Go." Go shopping. Poking fun at those who haven't shopped in years hence own a wardrobe worthy of a 50 year old trying to look fashionable as a chaperon at a high school dance, the campaign's message shame people into updating their wardrobe.

The campaign will appear outside of the shopping malls and consist of customized signage, door hangers, Transtops, train wraps, hot air balloons, coffee cup wraps, dry cleaning bags, bowling clearing arms, restroom mirrors and a Website. Check out the creative here.

by Steve Hall    Aug- 8-06    
Topic: Campaigns, Good, Guerilla, Online, Outdoor

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Anti-Porn Board Says Keep Paws Off Children

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Standing under a billboard that is appears to be part of some sort of anti-porn campaign, this girl is probably thinking, "Um...yea....what is it with guys and porn? Can't they live their life without it?" Apparently not. Although, there's no excuse for a pedophile.

by Steve Hall    Aug- 7-06    
Topic: Outdoor

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Wool Keeps Your Ass Warm

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Likely a spoof or a sick twisted joke by a local farmer, this billboard reverses the whole men and sheep thing, adds a pig and calls it good by all the tagline, "Keeping You Ass Warm Since 1856." Hilarious. And really dumb.

by Steve Hall    Aug- 3-06    
Topic: Outdoor, Strange

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George Bush Doesn't Read Enough

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There's probably something funny about this Toronto SimplyAudioBook.com billboard featuring George Bush but we're so not into politics and it's too early in the AM to figure it out. Anyway, you're all a lot smarter so if you want, feel free to let us in on the joke.

by Steve Hall    Aug- 3-06    
Topic: Outdoor

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