We're all used to people accosting us on the sidewalk to sell us the latest piece of crap but we don't usually expect street-based billboards to shock us into submission.To promote its new show, Afterlife, Britain's itv is scaring the shit out of people with billboard that, well, watch the video and experience it all for yourself. For you widget heads that will comment, "Yawn. So and so did this eons ago," save it. We still like it and think it's very effective in getting notice.
In a campaign that's been running for quite some time, a tongue-in-cheek series of ad campaigns by Ketel One does away with the hot chicks and the cool-looking dewy bottles of vodka. Instead, they're buying out whole billboards and pages in magazines to deliver what's typically a one- or two-sentence statement with no calls to action or attempts to glamourize their product. In fact, the ads are downright insulting. Our personal favorite is the one that says "There you go again, leading by example." This one is pretty funny too but apparently some people don't seem to think the campaign's that great.
That's okay. The people who matter know it's "drawing board," not "drawing bar." Now we're going to raid the fridge and lead by example. - Contributed by Angela Natividad
We're not really sure what IBM is trying to do here but in our mind this ad only makes sense if they're trying to make some ironic commentary on society that has nothing to do with being special. They've depicted mankind as a walking passel of coffee cups and the one that sticks out happens to be attached to what looks like a set of iPod earbuds, which could have passed for special before everyone in the world had the telltale white cords leaking from ears to pocket.
Will your business solutions be as innovative as your pseudo-individualist coffee cup, IBM? -Contributed by Angela Natividad
- It seems Pepsi can't quite come to terms with the fact Zero is a nonentity and, in fact, would like us to refer to its product as a nonenitity.
- Yea, yea, yea. Pamela Anderson is in a Virgin Mobile commercial with veiled references to what...penis size? Yawn.
- Nissan's 7 Days in A Sentra bombs according to some.
- Western Wind Energy, which we earlier mentioned was hosting a viral video contest, is nearing completion. As expected, all the submisions suck as much as the original video did. But, hey, at least people are participating, right?
- While we're sure this new Candystand game called Life Savers Splosions Skyburts is a whole lot of fun, the need to install a plugin and confusing directions out us off. Then again, we never play online games so don't listen to us. Check it out for yourselves.
- Liquor advertisers don't like under aged girls as much as FHM readers do.
While everyone now walks past these over-sexed billboards shot as if a porn flick but designed by some European fashionista, they're still jarring. Or at least they are to us as we pass them by especially since the product being sold is just some over-priced, over-branded previously created concoction with just an ingredient or two changed and a new name slapped on it.
- OTO Trimax weight loss product demonstrates its slimming capabilities by wrapping a bus with a very creative, DDB Worldwide-created bus-squeezing wrap.
- The new Ubisoft video game is getting infomercial-style promotion in the form of John Badsky's Fifth Freedom.
- Blogging under the name "Corn Mash Whisky," this "27 year old southern born woman who fled nawth to New Yawk City in search of something new" shares with us a recent RFP she received from a cola brand which, more than most, takes itself way too seriously.
- Pamela Anderson has signed with Virgin Mobile to appear in a RKCR/Y&R-created commercial for the company's mobile TV service.
Defacing a billboard is a time honored activity practiced by pimple-faced highschool kids, angry cause group members and advertisers themselves. We've seen a lot of various defacements in our time but nothing's funnier than simple bathroom stall humor as seen on this billboard here. Click the image to see the true artistic abilities of these defacers.
Gorgeous moon tonight. Makes you want to curl up with someone you love and ... wait, is that a condom? An ad campaign sponsored by the city of Paris encourages its inhabitants to think about AIDs by sticking condoms where they don't belong hoping that you, in turn, will stick them where they do. Interesting work. Check out another ad from the same campaign here. - Contributed by Angela Natividad
While most people may not associate an elevator's up button with an erection, someone in charge of Levitra's advertising in Sao Paulo do. Adrants reader Marcel Cabral tells us the "side effects may include a four hour erection" company has placed little ads on all the up buttons in various office building in the city. Witty
Eschewing the usual high fa luting style most European brands adopt when marketing their fashions, European denim company Lee Cooper, with help from Gyro Worldwide, is launching its brand in the U.S. with a decidedly more playful, working class approach. Oh yes, the sex and hotness are still there but not in that GQ-like style. Take a look at the print ads here.