- If you're interested in what other people make for a salary, here's
yet another place to find out.
- CBS is piloting several billboards that beam information about its prime-time lineup to Bluetooth-enabled mobile devices.
- Commercial Alert isn't happy with PBS's decision to solicit ads for its kid-focused websites. The group's director, Gary Ruskin says, "This is a betrayal of parents and children across the country. PBS has forgotten its mission, and is selling our children to the highest bidder. PBS President Paula Kerger should be fired immediately."
- Design Observer lauds design guru Helmut Krone.
- Here's an interesting map showing the global domination of the Starbucks and McDonald's brands.
- Japan has un-banned a nude/pregnant poster of Britney Spears from Tokyo's subway system. Officials originally thought it was "too stimulating" for young people.
- Oh please. Can we just stop with the slap a log on the baby's head thing?
New York's Times Square has always been a haven for the racy, the clothing-challenge, the buff body. There's been National Underwear Day. There's been stripping models . There's been models prancing about in a psuedo-living room billboard. There's been gold digging Bridezillas cake diving in wedding dresses. There's been crotch grabbing. There's been gigantic versions of porn star Jenna Hameson. There's even been humping bunnies.
After all of that, it's kind of refreshing to see a fully-clothed, middle-aged woman who isn't 120 pounds promoting something as well as offering advice to tourists. Yes, Snapple Lady, Wendy, is in town to man (woman?) a booth called the Big Apple Visitor Center helping people learn about the city's best things and best places as well as, of course, the best stuff, Snapple. Hmm...a Times Square promotion that doesn't include semi-naked hotties? Rad, dude. Rad.
Adrants reader Sanj sends us an image of wanted poster wild postings which promote the beginning of the second season of the FOX series Prison Break. It's actually a really good show.
There's nothing more powerful that a Firefox lover. OK, maybe an Apple lover but they're both freaks anyway. Ariel tells us a bunch of Firefox lovers in Oregon went out an created a crop circle in the shape of the Firefox logo. A team of 12 people did it in 24 ours and it's 220 feet in diameter. If you want all the nitty gritty details on how they accomplished the task, it's all here ad-nauseam.
As part of a comprehensive, many million dollar campaign for local search engine Yell.com, AKQA, in a first they tell us, created bus sides on 25 buses that use GPS to change the advertising message based upon the bus's location. The approach aligns perfectly with Yell.com's business premise: to deliver local information relevant to one's location.
The agency also created bus shelters which display a map of where you are and allow you to search for things such as cafes, shops, health club, etc. bas upon the location of the bus shelter. While this seems like a very logical use of technology to further a marketing strategy, AKQA was the first to do it which is, perhaps, why this agency wins so many new clients and awards.
Sometimes you have to wonder what goes through the mind of a copywriter when they come up with this stuff.
Still a work in progress, here's an image of the H&M billboard going up on the Roosevelt Hotel in Los Angeles. The board is on the southwest corner of Hollywood Boulevard facing the Chinese Theater. The board is promoting the December opening of an H&M store in The Beverly Center.
It seems a Hooters billboard in Clearwater Florida, sent to us by Flickr user id10t, which reads "Liquor in Clearwater, Poker in Vegas" took the innuendo a bit too far for Mayor Frank Hibbard who, a couple weeks ago upon returning from church, didn't think it was the right message to send to those entering Clearwater. He asked the chain to change the board and a new one went up this past Thursday which reads, "Liquor in Clearwater, Casino in Vegas." Apparently, one of the original boards is still up on I-275 in Tampa.
We're interested in what female readers think of the initial headline. Is it harmless wordplay or does it perpetuate the image of women as sexual plaything?
Creating a shopping mall campaign is usually right up there with creating a BRC for LCGC magazine but it looks like the folks over at Minneapolis-based Colle+McVoy had fun with this campaign for the area's Taubman Center shopping malls. The campiagn has a simple message: "Go." Go shopping. Poking fun at those who haven't shopped in years hence own a wardrobe worthy of a 50 year old trying to look fashionable as a chaperon at a high school dance, the campaign's message shame people into updating their wardrobe.
The campaign will appear outside of the shopping malls and consist of customized signage, door hangers, Transtops, train wraps, hot air balloons, coffee cup wraps, dry cleaning bags, bowling clearing arms, restroom mirrors and a Website. Check out the creative here.
Standing under a billboard that is appears to be part of some sort of anti-porn campaign, this girl is probably thinking, "Um...yea....what is it with guys and porn? Can't they live their life without it?" Apparently not. Although, there's no excuse for a pedophile.