Racy is not a strong enough word to describe these two billboards created by Grey Worldwide for some kind of lubricated cream. And that's a good thing. This ad is daring. This ad is great. This ad is a cacophony of euphemisms and sexual innuendo. It's also brilliant at capturing attention. No wonder there's a traffic jam.
Just when we thought there were no new ideas, Leo Burnett, with the help of an engineer, designed a billboard in Chicago for McDonald's which acts as a sun dial to create a shadow of the McDonald's arches over a different breakfast food for each hour of the morning. Of course, someone will now leave a comment saying this has been done somewhere else before unfairly labeling Leo Burnett a copy cat.
Instead of encouraging people, as they previously did, to steal things from a billboard, Vancouver's ReThink has created an outdoor poster installation that encourages people to place things on the posters which have been outfitted with pedestals to hold things. The work, which carries the tagline "art that you can feel," is to promote Sculpture Biennale, an art show, made it possible for passersby to become artists as well.
MediaPost reports Clear Channel is testing a new outdoor technology, previously mentioned here in 2003, from Magink that will replace vinyl with molecular coated plastic tiles which will react to an electrical current to form an image making changing billboard copy changes a matter of pushing a few buttons in a remote office. The technology will allow for multiple ads to appear on a single board and, with the ability to change images 70 times per second, potentially allow for video. While the cost to install these boards is five times that of vinyl, it will allow advertisers more flexibility, make more money for Clear Channel and eliminates the need for paper, vinyl, printing and labor costs. All you production and vinyl people better find something else to do.
Sorry. Just as we were trying to point out women aren't the only sex objectified in advertising, this ad slaps us in the face and we felt we'd be doing a disservice by not sharing it with you. OK, that's a stretch. We admit this is completely non-newsworthy and, besides, the women look like they are having a good time together in the ad rather than being objectified but still, as our editor keeps telling us, this is not Ad Age, it's Adrants. So, we oblige the master lest he force us to view an endless stream of barely dressed women for weeks on end...with our hands restrained.
Sometimes money doesn't yield the best creative and that was certainly true in this case whereby 42below vodka paid a creative team at Saatchi & Saatchi with truckloads of vodka instead of money for a campaign that is, indeed, very good and just won a Gold Lion at this year's Cannes for print and outdoor. The campaign illustrates, literally, the experiences one will have when drinking 42below vodka. While many of the are, of course sex-related, all are not including one with a Godfather theme and one with a Brokeback Mountain theme. See more here, here and here.
Three helium balloons rose above New York's Bryant Park today in an apparent promotion for, well, something. Flickr user thefangmonster snapped these shots (1, 2)
- Email marketing provider ExactTarget which, yes, advertises on this site, is happy to announce the company's co-founder and CMO Chris Baggot was awarded Best Email Markerting Blog for his blog, Chris Baggot's Email Best Practices.
- More "Get A Girlfriend ads from Axe.
- Advergirl is happy to be a girl and isn't too pleased with Crispin Porter + Bogusky's Miller Lite Man Law campaign. If we were a girl, we'd agree.
- Someday, this industry will figure out contextual advertising but, for now, we will still have to deal with ads for movies called Water placed next to stories about tragic floods.
Inc.com has launched a new outdoor campaign in New York City which will run through August 20th. The company tells us the campaign is intended to target business owners and C-level executives at privately held companies. The ads will appear on 20 public telephone kiosks located throughout the midtown Manhattan business district and will feature copy and artwork explaining what's available on Inc.com. Let's
- This just isn't worth mentioning but it involves a catfight and breasts, two things this publication can't seem to ignore. Our apologies in advance.
- Some train stations to to great lengths to keep their stations clean and they want everyone to know about it.
- We swore we'd never again mention a million dollar homepage but this one is a bit different. It;s selling space on the side of a building. Oh wait. Not an actual building. Just pixels on an image of a building. OK. Sorry. It's just the same old crap with new clothes on.
- It's a pretty good bet Nike wishes this guy was wearing a different shirt.
- From time to time, we all hear those stories about upper management embezzling funds. Mack Simpson has recrafted a story he told us back in 2003 about a CFO at the company who worked for who shot himself after stealing $6.5 million dollars. It's an unfortunate story worth revisiting.
- Sometimes ads are so incredibly bad, there's actually good. This may or may not be one of those times.
- CoBRANDiT has summed up the recent Word of Mouth Marketing conference with a collection of video interviews which include Robert Scoble, Pete Blackshaw and other agency honchos.