Creating a shopping mall campaign is usually right up there with creating a BRC for LCGC magazine but it looks like the folks over at Minneapolis-based Colle+McVoy had fun with this campaign for the area's Taubman Center shopping malls. The campiagn has a simple message: "Go." Go shopping. Poking fun at those who haven't shopped in years hence own a wardrobe worthy of a 50 year old trying to look fashionable as a chaperon at a high school dance, the campaign's message shame people into updating their wardrobe.
The campaign will appear outside of the shopping malls and consist of customized signage, door hangers, Transtops, train wraps, hot air balloons, coffee cup wraps, dry cleaning bags, bowling clearing arms, restroom mirrors and a Website. Check out the creative here.
Standing under a billboard that is appears to be part of some sort of anti-porn campaign, this girl is probably thinking, "Um...yea....what is it with guys and porn? Can't they live their life without it?" Apparently not. Although, there's no excuse for a pedophile.
Likely a spoof or a sick twisted joke by a local farmer, this billboard reverses the whole men and sheep thing, adds a pig and calls it good by all the tagline, "Keeping You Ass Warm Since 1856." Hilarious. And really dumb.
There's probably something funny about this Toronto SimplyAudioBook.com billboard featuring George Bush but we're so not into politics and it's too early in the AM to figure it out. Anyway, you're all a lot smarter so if you want, feel free to let us in on the joke.
This outdoor board for Gold'n Plump Chicken carryies one of the most straight forward, un-hipsterized messages we've seen in a long time.
We're thinking "Show Me" state, Missouri, didn't quite have in mind what the rest of us take away after reading this billboard which carries the headline, "The show-me your nuts state."
Somehow we think Starbucks and Dunkin Donuts might not like this billboard for Joe's Jeans. After all, who needs a cup of coffee to wake up after passing by a giant, naked ass like this staring you in the face?
It would seem tug boats have enough to do pushing barges up New York's East River without slamming into one another but Dow seems to think adding gigantic billboards will make it easier for other tug boat captains...and a few thousand New Yorkers...to see the barges. Especially with meaningless ad drivel like "The Human Element is The Element of Change."
Jim Striebich's got some comments and a full sized version of the image.
As part of a new campaign which will included magazines and TV, Cadillac's new agency, Boston-based Modernista, will also use wild postings in several metro areas in an attempt to get its jiggy back and reel in some new demo segments the automaker is calling "alphas," move-ups" and "hot moms." Recent research the company did revealed many people younger than the typical Cadillac demo were familiar with the Escalade, likely due to its hip-hop status and appearances on HBO's The Sopranos, but didn't know the company had any other relevant vehicles. To address the desire to retain existing older customer while bringing in new, younger customers, the campaign will bring on a little attitude, highlight the insignia and explain the model line-up. The campaign breaks in August.
Apparently, the client, BMW of Bridgeport, CT, loved this billboard so much, they asked the agency, VogtGoldstein to create a series. Perhaps something like, "From up here I can see New York and I wish I lived there instead of here." Or "From up here, I can see BMW of Greewich and it looks like they have a much better selection of cars." Give it your best shot VogtGoldstein.