Sometimes you really wonder what's going through the mind of a copywriter when stuff like this transit ad are created. The phrase "Don't be afraid to open your mouth" next to "I'm still a virgin" just seems to conjure up something very different than the breath mint ad it's supposed to be.
- AdFreak says two out of the three Sea-Doo films are pretty good. We'll take thier word for it since, like many bloated sites, it wouldn't load well for us. Then again, that could just be our crappy Internet connection. And if you're wondering what Eric Roberts is doing these days. Here's your answer.
- Jack Morton has published a white paper which finds experiential marketing to be more likely to "increase understanding, lead to action and inspire advocacy."
- Nokia is running a blog-based campaign in Toronto and Vancouver to promote its new 6682 phone. The company has promised to send bloggers the phone for free if they qualify (age, blog size, location, etc.)
- An Iowa construction company which is building the Iowa Speeday is promoting the track by outfitting ten of the company's cement trucks with Iowa Speedway decals.
- Crispin Porter + Bogusky's VW Configurator, which was developed in part by IQ Interactive, took home a Cyber Lions Grand Prix.
- It's in French so we're not sure what it's all about but we do know it's for Coke BlaK. We've also seen the hippy-dippy floral/bubble theme before. Yup, we have and it was for Coke's M5 project.
Professing not to know why Nike would do such a thing (uh...hello? publicity), several have complained about a Nike ad featuring Wayne Rooney partially painted red with his arms outstretched. Church groups are likening it to Christ's crucifixion and British MPs think it's horribly war-like. Wieden + Kennedy, creators of the ad, defend it saying it has nothing to do with the crucifixion and was intended to celebrate Rooney's return to his team after an injury.
A Nike spokeswoman explains further, telling the Daily Mail, "If we have offended anyone on those grounds, we would stress it was unintentional and we apologize. It is not meant to be an aggressive picture, either. It was a case of catching the mood of the nation as everyone urges Rooney on to great things, and of course our slogan puts it perfectly. The red paint is not meant to be blood, it's just echoing the body paint which fans cover themselves in and the rest of Wayne's body is painted white. It's the flag of St George, and nothing else. We have had nothing but positive reaction to the poster and a lot of people have been asking if they can buy it. We have no plans to produce it as a poster."
Ah, yes. Another mysterious site with a countdown clock. Don't the creators of these sites, in this case, according to Whois information, Cincinnati Ohio-based hyperQuake, know this has been done a million times before? Do they think we will actually care what the countdown leads to? Are they so bold as to assume there is something unique about what they are about to announce? Oh wait. Of course they do. This is advertising and when we create cool campaigns like this we just know the entire world will be jonesing right along with us.
The countdown site, called Debunkify, is accompanied by a video on YouTube and billboards and TV ads in several Ohio locations. The billboards proclaim, "kill the myths before they kill you" and the site indicates all will be revealed July 10. OMG, we just can't wait. Can you? Yawn.
Actress and Musician Christina Milan is helping NetZero launch PrivatePhone, a free, disposable phone number service for people to use when they just want that loser at the bar to leave them alone or for use in a personal ad or for use when selling something but, for all intents and purposes, it's basically a dating/chat line service. It's inbound only with voice mail. On the site, there's a gallery where people can upload their images or images of things they are trying to sell. Doesn't sound like anything special which is probobly why they needed to hire a hot chick and slap her up on a Times Square billboard.
Kevin Faddis points us to yet another odd Zambia-based Harvey Tiles billboard which reads, "A roof without HARVEY TILES can't make your mind free the same as sex with a baby can't cure HIV/AIDS." Initially, one might react to this buy saying...oh...WTF but there's a reason behind the choice of words on the billboard. The man who wrote the copy explained on an ESPN site saying, "There is a myth some people believe that if you have sex with a virgin, you are bound to be safe from AIDS. It's a rumor that started up here about a year ago. And then they started bringing people in to the police because they had been sleeping with babies. The slogan is to remind people not to sleep with babies. The owner sells tiles and, at the same time, he educates people."
OK, then. Gross but, then again, it's a different world in Zambia than it is in many other parts of the world and if it takes a shocking headline like this to stop people from having sex with babies then we say "good job" Harky Tiles.
New mobile service provider Helio, with help from StreetVirus and Alt Terrain, has launched an influencer marketing campaign consisting of in-venue pop up stores, a print magazine, a blog and sponsorship of local artists. The in-venue stores include a mini-lounge and employees are given Helio phones. Each store receives free ad space in the Helio magazine and become an exclusive retailer of the devices.
The artists sponsorship provides artists with hard-to-come by public mural space to showcase their work, financial support for their gallery shows, exposure in the Helio blog and the print magazine that is nationally distributed, and artists are provided a Helio phone of their choice. For a new company without a lot of money and one whose services appeal to the social networking needs of tweens, teens and twenty-somethings, Helio has headed in the right direction with this influencer marketing approach. You can see some of the artist's work here.
It's seldom you see a really nice piece of witty copy anymore but this Kenneth Cole billboard does the trick. The copy reads, "If Gas Prices Continue to Rise Why Not Switch Pumps." But, as Animal points out, a pair of $196 pumps doesn't exactly help save money.
- Similar to Virgin's find the bands game, Absolut has launched a game in which the player has to find 82 bottles in a busy streetscape. It's sort of like that guy that wrote all those Busy Town kid books.
- Everyone's buzzing about Pepsi' interactive outdoor/transit ad which allows people to plug their headphones right into the poster to sample tunes from Pepsi Access.
- Adopt a kitten door sticker campaign copies begging children door sticker campaign.
- Well, this is one way to get a lot of attention for your average warehouse sale.
- Here's one ad campaign that doesn't paint Mexicans in a very respectful manner.
Amnesty International is running a powerful outdoor campaign in Switzerland calling attention to the horrific events that occur in our world on a daily basis. With the tagline, "It's not happening here but it's happening now," the posters show images of starvation, brutality, torture, child warfare and other less than pleasant avtivities. Adland has the entire series here.