New York artist Jordan Seller has created a PublicAdCampaign gallery consisting of outdoor advertising frames he "removed" from various areas in the city to create a statement against the proliferation of outdoor advertising and to "reclaim public advertising space form commercial forces." In a statement, Seiler said, "New York City's public environment is a carnival of commercial influences and private concerns. Each step brings new desires and unwanted needs. By replacing public advertising with artwork, PublicAdCampaign temporarily alleviates a fraction of this burden while attempting to cultivate more personal interactions between public individuals." He's got a point. See his work here.
Here's a nice BMW Mini billboard sent to us by University of Texas Austin student Nancy Jeng on which the Mini has made room for mother nature by donating 2/3 of the billboard space to The Nature Conservancy.
In a move far more effective that a typical "All gets your clothes cleaner" before/after :30, All Detergent is staging a promotion in New York over the next two weeks that has two buses, draped with dirty laundry roaming the streets of the city. People who see the bus can text message All and enter a sweepstakes to win $200 and a $5,000 grand prize for a shopping spree. A website accompanies the promotion and has videos, product info and a bus route map to make it easier to spot the vehicle.
In the ongoing saga of documenting marketers' and outdoor companies' seemingly care free attitude regarding an modicum of common sense when it comes to positioning competitive advertisers, our eye on street, Bucky Turco, sends us yet another awkwardly placed set of outdoor posters. This time, two watch companies vie for attention on the same public phone booth. While we can't imagine anyone still uses a public telephone, that certainly hasn't stopped people walking past them. Wake up and smell the competition you knuckleheads.
Vancouver, Canada resident has collected a bunch of images on Flickr for a recent Virgin Mobile campaign promoting an after 6PM calling plan. The campaign consists of red 666 street postings which you can see here.
Bucky Turco sent us a shot of a new Heineken Light poster which, aside from being mostly blank to perhaps capitalize on the "please deface me" graffiti trend, also, very prominently seems to promote Absolut vodka since the white poster can't completely cover the Absolut ad underneath it.
Custom Brooklyn bike shop NYCBikes recently launched a poster campaign created by Woods, Witt & Sons. the campaign promotes biking as a superior means of transportation in and around the city. See all the posters here.
Here's an interesting way to promote the notion the you'd better hang on tight when driving the Volkswagen Turbo Beetle. This subway hanger also gives nod the the hanger's that used to (and maybe still do) hang from the ceiling of the original Beetle. They sure did come in handy when those 40 horses kicked in as Dad gunned it up the street on the way home from the hardware store in those heady days before that thing called Home Depot existed.
This billboard for mortgage company in Turkey has created a billboard that resembles a house. We'd call it quite a bit more interesting than your standard "Call East/West Mortgage for the lowest rates in town!" approach.
Once again, Bucky Turco finds laziness in advertising. It appears outdoor companies are unable to or unwilling to provide even the lest bit of common sense when it comes to competitive ad placement. First, Viacom placed two vodka ads next to each other. Next, two beer brands appear next to each other on buses. And now, Van Wagner has two airlines right next to each other. Hello? Media buyers? Sales reps? Do you care what happens after you send/receive the IO?