IKEA Improves New York Bus Shelters

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Curbed has noticed the recent bus stop installations that IKEA has placed around the New York City area making the bus a thing someone might actually want to use to get from point A to point B. Now if they could only do the same thing for cabs.

UPDATE: Deutsch, which created the campaign, informs us, "In preparation for Design Week in NYC, IKEA teamed up with Deutsch to make 'everyday fabulous' for New Yorkers. With more than 650 different experiences during this 5-day, city-wide guerilla marketing event (including padded park benches in Union Square, oven mitts in the #6 train, bus shelters designed for comfort and flair and doggie bowls for our four-legged friends) IKEA proves that good design can make every day even better."

Check out this page for some very cool images of the effort.

by Steve Hall    May-22-06    
Topic: Good, Guerilla, Outdoor



Sexual Relationship Improvement Billboard Refused

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Anytime the subject of woman and orgasms arises, everyone jumps on the topic and goes nuts. Everyone's writing about a company called Surprise Parties which hosts parties for women to sell sexual aids and discuss means to rekindle their romance. Recently, Carr Knowledge, an agency with offices in Nashville placed a large billboard buy for Surprise Parties that contained the company's new headline, "Stop Faking It." Nashville outdoor companies CBS and Lamar have refused to accept the buy. The 41 other states Car Knowledge placed boards had no issue with the ad which features company's seven senior managers dressed in pink under the headline. The only skin showing on the board are hands and faces.

more »

by Steve Hall    May-22-06    
Topic: Bad, Outdoor



Art Exhibit Created From Stolen Outdoor Ad Structures

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New York artist Jordan Seller has created a PublicAdCampaign gallery consisting of outdoor advertising frames he "removed" from various areas in the city to create a statement against the proliferation of outdoor advertising and to "reclaim public advertising space form commercial forces." In a statement, Seiler said, "New York City's public environment is a carnival of commercial influences and private concerns. Each step brings new desires and unwanted needs. By replacing public advertising with artwork, PublicAdCampaign temporarily alleviates a fraction of this burden while attempting to cultivate more personal interactions between public individuals." He's got a point. See his work here.

by Steve Hall    May-17-06    
Topic: Guerilla, Outdoor, Strange, Trends and Culture



Mini Supports Mother Nature

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Here's a nice BMW Mini billboard sent to us by University of Texas Austin student Nancy Jeng on which the Mini has made room for mother nature by donating 2/3 of the billboard space to The Nature Conservancy.

by Steve Hall    May-17-06    
Topic: Good, Outdoor



All Drapes Buses With Clothes

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In a move far more effective that a typical "All gets your clothes cleaner" before/after :30, All Detergent is staging a promotion in New York over the next two weeks that has two buses, draped with dirty laundry roaming the streets of the city. People who see the bus can text message All and enter a sweepstakes to win $200 and a $5,000 grand prize for a shopping spree. A website accompanies the promotion and has videos, product info and a bus route map to make it easier to spot the vehicle.

by Steve Hall    May-17-06    
Topic: Good, Guerilla, Mobile/Wireless, Online, Outdoor, Promotions



Outdoor Companies Continue to Lack Common Sense

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In the ongoing saga of documenting marketers' and outdoor companies' seemingly care free attitude regarding an modicum of common sense when it comes to positioning competitive advertisers, our eye on street, Bucky Turco, sends us yet another awkwardly placed set of outdoor posters. This time, two watch companies vie for attention on the same public phone booth. While we can't imagine anyone still uses a public telephone, that certainly hasn't stopped people walking past them. Wake up and smell the competition you knuckleheads.

by Steve Hall    May-16-06    
Topic: Bad, Opinion, Outdoor



Virgin Mobile Dances With Devil For Calling Plan

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Vancouver, Canada resident has collected a bunch of images on Flickr for a recent Virgin Mobile campaign promoting an after 6PM calling plan. The campaign consists of red 666 street postings which you can see here.

by Steve Hall    May-12-06    
Topic: Good, Guerilla, Outdoor, Poster



Heineken Light Ad Promotes Absolut Vodka

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Bucky Turco sent us a shot of a new Heineken Light poster which, aside from being mostly blank to perhaps capitalize on the "please deface me" graffiti trend, also, very prominently seems to promote Absolut vodka since the white poster can't completely cover the Absolut ad underneath it.

by Steve Hall    May-11-06    
Topic: Bad, Outdoor, Poster



NYCBikes Launches Poster Campaign

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Custom Brooklyn bike shop NYCBikes recently launched a poster campaign created by Woods, Witt & Sons. the campaign promotes biking as a superior means of transportation in and around the city. See all the posters here.

by Steve Hall    May- 9-06    
Topic: Outdoor, Poster



Beetle Turbo Says 'Hold On Tight'

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Here's an interesting way to promote the notion the you'd better hang on tight when driving the Volkswagen Turbo Beetle. This subway hanger also gives nod the the hanger's that used to (and maybe still do) hang from the ceiling of the original Beetle. They sure did come in handy when those 40 horses kicked in as Dad gunned it up the street on the way home from the hardware store in those heady days before that thing called Home Depot existed.

by Steve Hall    Apr-24-06    
Topic: Good, Guerilla, Outdoor










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