Rebecca Black Gets Her Own Billboard

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Here's the important question of the day. Does Rebecca Black have parents? Because it certainly seems as though she doesn't. That or they are unprotective, clueless idiots who don't care how much shame gets heaped on their daughter. Ah, but it never serves anyone to comment on another parenting style now does it? And besides, we'll get in trouble for trying.

So we'll stick to the advertising aspect of little miss Rebecca who is now out with a billboard celebrating the fact her Friday video has reached 100 million views on YouTube. She unveiled the thing last Friday in LA. Like a porn star asking Peter North, "Does it stop?", we seriously wonder when Black is going to go back to being a regular 13 year old and watch Suite Life or iCarly, trade Silly Bands or do whatever 13 year olds are supposed to do with their spare time.

We will say the girl has a lot of guts and who knows, she may turn into something. Stranger things have happened. And she's cute. That always helps.

by Steve Hall    Apr-19-11    
Topic: Outdoor



Nipples Cracked, Breasts Held, AdWeek Slapped

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- No doubt by now you've seen the royal wedding spoof T-Mobile did, right?

- And in other royal wedding news, there's this monstrosity from Papa John's pizza.

- Ladies? Ever suffer from cracked nipples? Now there's a cure.

- And while we're talking about breasts, here's some hand bra action for you in the form of a political ad.

- MediaPost covers the AdWeek relaunch. Well, that's only partially true. What they really did was take the opportunity to tell us how MediaPost is, like, way better.

- Even more hoopla on the Minority Report front.

- Evian brings back the dancing babies. Sort of. It's a sad follow up to the brilliant original.

by Steve Hall    Apr-18-11    
Topic: Outdoor, Publishing, Strange, Video



The Wonderbra 20, New Zealand Air Says Goodbye to Rico

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- Perhaps in honor of Eva Herzigova's Hello Boys Wonderbra ad, Creative Criminals put together a collection of the best 20 Wonderbra ads.

- Possibly the most interesting cell phone ad you will ever see. Well, at least the most impressive.

- AdKeeper, a service that lets people bookmark online ads for later viewing, is now working on 30,000 site.

- Katy Perry and Chelsea FC team up for Adidas ad campaign.

- Hot Wheels has a very cool outdoor installation in Columbia which transformed a bridge into a giant loop the loop track.

- In Wyoming, you can roam free. Even if you're not a horse.

- Rico and Snoop Dog's final outing for New Zealand Air.

by Steve Hall    Apr- 5-11    
Topic: Celebrity, Commercials, Outdoor, Racy, Research



In Which Our Four Year Old Prediction Comes True

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Four years ago, we made a prediction. Today, that prediction has turned into what appears to be a full fledged business offering from mobile ad network AdZookie. The company plans to turn houses into gigantic billboards by painted a brand's message on them. As payment to the homeowner, AdZookie will pay the homeowner's mortgage each month for as long as the house remains painted with the message.

Yes. This is what it's come to. What we used to joke about a few years ago, is now the norm. Did any of you skiers ever imagine an ad anywhere on the mountain's premises? Shoppers, did you ever imagine interactive ads would be projected on the floor of your local mall? Did anyone ever think a crowd of strangers would suddenly break out in choreographed dance in public places? Or that when you placed your hand on the handrail of an escalator, it would be emblazoned with an ad?

Yes, this is what it's come to. Advertising is everywhere. And it's only going to get worse (better?)

by Steve Hall    Apr- 4-11    
Topic: Outdoor



Outdoor Campaign Touts Cure for Deficient Popularity Disorder

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Oh we like this one! A new billboard campaign for a drug called Reachemol has launched in several markets across the country. With witty copy like "I was a tool. Now I'm the whole shed," "Three side effects are better than two," and "Since Reachemol, I've had more girlfriends than a pro golfer," Reachemol promises to cure Deficient Popularity Disorder.

Deficient Popularity Disorder? Yea, if that just caused your bullshit alert to explode, you'd be wise to listen to it. You see, though it wouldn't be out of the realm of possibility for a money hungry drug company to invent it, there's no such thing as Deficient Popularity Disorder and there's no such drug as Reachemol. Nope. It's all a stunt from Adams Outdoor which is hyping how a well executed billboard campaign can make your brand "the talk of the town in 30 days or less."

It's been a long time since we've seen a faux campaign like this one. And we miss them. properly executed, they are hilarious and, at the same time, deliver a strong message. Nice job, Adams Outdoor.

by Steve Hall    Mar-29-11    
Topic: Outdoor, Spoofs



Beer Brand Leverages Ice Cream Truck Nostalgia

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Here's an interesting take on beer advertising. Back when we were kids, we all got very excited when the ice cream truck came to the neighborhood. As adults, not so much. But what if a beer truck was just as exciting as exciting an an ice cream truck. That's just what Great Divide Brewing - with help from Cultivator Advertising & Design - was going for when it launched new signage for its truck fleet.

The side of the truck reads The Adults Version of the Ice Cream Truck. Witty. We like. Too bad they can't sell the stuff off the back of the truck.

by Steve Hall    Mar-29-11    
Topic: Outdoor



Calvin Klein F-Bombs Billboard

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And so it would seem there's not a single marketing tactic left a brand can use to catch the attention of its target audience. After all, if there were, Calvin Klein wouldn't have to resort to hiding the word "fuck" on their billboard at Houston Lafayette in New York.

Of course, after looking at the board and the stunningly hot Lara Stone whose cleavage is spilling out of her tiny bikini top, fuck is probably an apt summation of what many people would like to do after passing by this board.

But it's all good. We'll give the brand points for consistency. Because when you think about it, the brand really hasn't changed its course much at all since it taunted us teasingly with the 15 year old Brooke Shields back in the day.

by Steve Hall    Mar-28-11    
Topic: Outdoor, Racy



Boycott of Adidas Called Over Ads on Graffiti Wall

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The wall surrounding Warsaw Horse Racing Track is a monument to the Warsaw graffiti scene. About a mile of wall space covered with colorful graffiti. We're told it has always been an important place for the Polish hip-hop culture. While the area has been in decline over the years, it's still well respected by artists the world over.

Recently, Adidas planned to place ads on the wall and that has raised the ire of some in Poland who have called for a boycott of the brand. In its advertising, Adidas often uses graffiti imagery and though the groups claims the brand supports graffiti artists, the group is not pleased with Adidas' presence on their holy shrine to the graffiti art form, saying, "They do not care about our work and history."

The group has launched an Adisucks Facebook page and already has 23,227 supporters.

Do brands simply not get the culture? Do they not care? Or do these reactionary groups just have their panties in a twist over nothing?

by Steve Hall    Mar-28-11    
Topic: Cause, Outdoor, Social



Gisele Bundchen Fronts H&M, Billboards Hacked, Teen Pop Sucks

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- Gisele Bundchen fronts the new Spring 2011 ad campaign for H&M.

- So here's the video of that guy hacking billboards in Times Square. Except he's really not hacking them. It's just another promotion for yet another movie. Of course you'd never know that simply from watching the video.

- And for anyone that didn't see this coming a mile away, AdWeek and its four sister publications, Hollywood Reporter, BrandWeek and MediaWeek are up for sale.

- If you really, really want to see what passes as teen pop these days, watch this video.

- Mullen has hired Kristen Cavallo as Chief Strategy Officer.

by Steve Hall    Mar-21-11    
Topic: Campaigns, Celebrity, Outdoor



Coke Takes Happiness Machine on the Road

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First Coke's Happiness Machine was just virtual and existed only within the creativity of the brand's television commercials. Then, it took on physical form as a vending machine that would dispense everything from a simple soda to a ten foot long sub sandwich.

Now, the Coke Happiness Machine has become fully mobile in the form of a truck that dispenses everything from the ubiquitous Coke bottle to soccer balls to t-shirts all the way up to a full sized surf board to residents of Rio De Janeiro.

We like the continued effort which comes courtesy of Definition6.

more »

by Steve Hall    Feb-21-11    
Topic: Brands, Guerilla, Outdoor








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