Here's an interesting take on beer advertising. Back when we were kids, we all got very excited when the ice cream truck came to the neighborhood. As adults, not so much. But what if a beer truck was just as exciting as exciting an an ice cream truck. That's just what Great Divide Brewing - with help from Cultivator Advertising & Design - was going for when it launched new signage for its truck fleet.
The side of the truck reads The Adults Version of the Ice Cream Truck. Witty. We like. Too bad they can't sell the stuff off the back of the truck.
And so it would seem there's not a single marketing tactic left a brand can use to catch the attention of its target audience. After all, if there were, Calvin Klein wouldn't have to resort to hiding the word "fuck" on their billboard at Houston Lafayette in New York.
Of course, after looking at the board and the stunningly hot Lara Stone whose cleavage is spilling out of her tiny bikini top, fuck is probably an apt summation of what many people would like to do after passing by this board.
But it's all good. We'll give the brand points for consistency. Because when you think about it, the brand really hasn't changed its course much at all since it taunted us teasingly with the 15 year old Brooke Shields back in the day.
The wall surrounding Warsaw Horse Racing Track is a monument to the Warsaw graffiti scene. About a mile of wall space covered with colorful graffiti. We're told it has always been an important place for the Polish hip-hop culture. While the area has been in decline over the years, it's still well respected by artists the world over.
Recently, Adidas planned to place ads on the wall and that has raised the ire of some in Poland who have called for a boycott of the brand. In its advertising, Adidas often uses graffiti imagery and though the groups claims the brand supports graffiti artists, the group is not pleased with Adidas' presence on their holy shrine to the graffiti art form, saying, "They do not care about our work and history."
The group has launched an Adisucks Facebook page and already has 23,227 supporters.
Do brands simply not get the culture? Do they not care? Or do these reactionary groups just have their panties in a twist over nothing?
- Gisele Bundchen fronts the new Spring 2011 ad campaign for H&M.
- So here's the video of that guy hacking billboards in Times Square. Except he's really not hacking them. It's just another promotion for yet another movie. Of course you'd never know that simply from watching the video.
- And for anyone that didn't see this coming a mile away, AdWeek and its four sister publications, Hollywood Reporter, BrandWeek and MediaWeek are up for sale.
- If you really, really want to see what passes as teen pop these days, watch this video.
- Mullen has hired Kristen Cavallo as Chief Strategy Officer.
First Coke's Happiness Machine was just virtual and existed only within the creativity of the brand's television commercials. Then, it took on physical form as a vending machine that would dispense everything from a simple soda to a ten foot long sub sandwich.
Now, the Coke Happiness Machine has become fully mobile in the form of a truck that dispenses everything from the ubiquitous Coke bottle to soccer balls to t-shirts all the way up to a full sized surf board to residents of Rio De Janeiro.
We like the continued effort which comes courtesy of Definition6.
We love a billboard teaser campaign. Done right, they generate a lot of curiosity and if unveiled properly, can reap significant awareness. A teaser campaign in Kansas City was recently unveiled as a rebranding effort from area clinic St. Luke's Health System.
The teaser boards consisted of a simple white background with words like, "impossible," "hopeless" and "unbelievable," written on them. The reveal boards show medical objects like I.V. bags covering up the 'im' in impossible and masks covering up the 'less' in hopeless. Copy revealed that reversing strokes was now possible and that 120 clinical trials gave cancer patients hope.
A billboard in the Lansing Michigan area for La Senorita Mexican Restaurants has caught some heat for its headline which alludes to the 1978 Jonestown mass suicide. The headline reads, "We're like a cult with better Kool-Aid" and the sub-head, "To die for."
In an email to the Lansing State Journal, La Señorita Mexican Restaurants VP of Sales and Marketing Jeff Leslie wrote, "We have received some complaints. We use humor in our ads to communicate the positioning of our brand, and there's always a risk with humor that you might hit a nerve. This one has. So, while we know that not everyone will get the humor of our ads and we accept that, we do not expect that our ads will offend people."
No. No one ever intends to offend. They just don't think things through before they open their mouths...er...erect a billboard.
The Outdoor Media Centre in the U.K has just launched the Outdoor hall of Fame, an organization that will celebrate the best outdoor work from the past five decades. over 300 ads have been shortlisted and inductees will be selected by a panel of industry experts. The shortlist can be viewed here.
Creative has been chosen from each of the five decades from the 60s onwards. Shortlisted ads include Nike's ad featuring Wayne Rooney painted in the St George's flag, 'Hello Boys' from Wonderbra and Landrover's Hippo ad.
The final collection will be unveiled in three weeks
This winter when travelers return to Denver after a day in the mountains, they will see a glow-in-the-dark billboard advertising FirstBank Colorado's 24/7 phone support. It's part of the bank's ongoing "helpfulness" campaign, created by TDA_Boulder, Boulder, Colo.
The 14' x 48' billboard uses electro-luminescent vinyl to glow in two colors, a cool green and the bank's signature orange. Placed on I-70, facing eastbound traffic, the board will be visible during the winter's short days. The technology is by Safe Lites.
Um, they could have just used an illuminated board. They have those things you know.
Last Thursday, before Super Bowl insanity set in and walled off all other forms of advertising, RedLaser & Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote upcoming release of the artist's latest album, Lasers. Support for the event was built with social media and a crowd of Lupe Fiasco's fans who came out to show their support.
By downloading the RedLaser app and scanning the custom QR code broadcast on the building, users could pre-order the album on the spot. Swirl Integrated Marketing in San Francisco executed the program.