Ice Cream Truck Touts Sungevity Solar Power

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To hype its expansion into the Northeast, California-based residential solar company Sungevity has launched Rolling Rooftop, an ice cream truck powered by solar panels and bio diesel. The truck, which will begin its journey this week in New York City, features iPads that will introduce consumers to the company's iQuote process. After touring through NYC, the truck will make its way through New Jersey, Delaware, Massachusetts and Maryland.

by Steve Hall    Jul-26-11    
Topic: Outdoor



New York Cabbies Offended by Strip Club Taxi Tops

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New York cabbies aren't pleased with the proliferation of taxi tops pimping strip clubs. One cabbie, Mohan Singh told the New York Post, "My children ask me, 'What is this? I want to go to a gentlemen's club? What should I answer?"

Currently, taxi medallion owners decide what does and doesn't get placed atop their cabs. Cab owners have no say. But TLC Commissioner David Yassky has said he's willing to allow drivers who own their own taxis have the final say. A final decision will me made in September when it meets.

by Steve Hall    Jul-22-11    
Topic: Outdoor, Policy



Campaign Offers Children A Voice

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Calling attention to the thoughts, hopes and fears of children, a new billboard campaign in Pittsburgh was launched last week. The campaign, part of the Hear Me project, aims to make children aware of the project and its focus on providing children means of being heard.

Of the campaign, Hear Me Director Heide Waldbaum said, "We listen to what they're talking about. They do have a voice, and they're capable of producing newsworthy content, and we should be listening to them."

The project, part of Carnegie Mellon's CREAT Lab, has 3,000 children participating who have contributed their thoughts to the campaign's billboards, website and Facebook page.

by Steve Hall    Jul-18-11    
Topic: Cause, Outdoor



Greenpeace Guerrilla Campaign Attacks Volkswagen's Environmental Record

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This morning Greenpeace launched a guerrilla campaign attacking Volkswagen's environmental record. The campaign consisted of banners which were placed on London billboards paid for by other advertisers including Budweiser and Schweppes.

Of the campaign and the Force ad it imitates, Grenpeace's Emma Gibson said, "Volkswagen has spent millions on its new advert, using children and Star Wars iconography to persuade the public that it's a responsible company. It was a stunningly successful advert, so VW can hardly complain if we now turn its own tactics back on the company to shine a light on its poor environmental record."

The billboards feature an image of Darth Vader with the VW logo as the mouth. Copy reads, "Volkswagen. The Dark Side." Activists also dressed as Stormtroopers walked the streets in protest.

The campaign includes an online video which further pokes fun at the brand's Star Wars imagery and its alleged poor environmental performance.

by Steve Hall    Jun-28-11    
Topic: Cause, Guerilla, Outdoor



Jay-Z Brings Outdoor Grand Prix to Droga 5

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Tuesday night in Cannes, New York's Droga5 took home the Outdoor Grand Prix for its Microsoft Bing work, Jay-Z Decoded. The campaign placed pages from Jay-Z's autobiography on outdoor boards, posters, kiosks and, where existing media didn't exist, customized placement such as pizza boxes, plates and burger wrappers, in relation to the autobiography's content. Fans could locate particular pages of the campaign by playing an online game which would give clues, via Bing's mapping and search functionality, as to the boards' locations.

All of the Outdoor Lion winners can be viewed here.

by Steve Hall    Jun-22-11    
Topic: Industry Events, Outdoor



Redhook Gets Its Package Shortened

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Red Hook is out with a new billboard, print and online campaign to tout its new shortneck bottles and give the bottle some 'tude. Created by Frank Unlimited, campaign headlines include, "Redhook is ok with you staring at his new package," "Redhook likes his new label, but he'd rather go commando," "Redhook looks forward to the whole spanking thing on his birthday" and "Redhook isn't the type to use 'party' as a verb. This year he'll make an exception."

The bi-coastal campaign includes thirteen different headlines. In the Pacific Northwest, they will appear in alternative papers including The Stranger, Seattle Gay News, Seattle Weekly; on urban and highway 14' x 48' and 20' x 60' billboards, and wallscapes; and on websites (eight banners only) including ESPN, Yelp, SeattleTimes, SeattlePI, Pandora. In New England, print placements are still to be determined, as are planned radio spots and P-O-P and event marketing.

by Steve Hall    May- 6-11    
Topic: Newspaper, Online, Outdoor



Billboard With 'Naked' Woman Gets Censored

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A billboard in Jerome, Illinois for BJ Grand Salon & Spa which has a naked women (with all her unmentionables covered) has cause some complaints resulting in the application of a "censored" sticker over the woman.

An initial complaint came from a woman who drove by the billboard with her children. The complaint made its way to Jerome Vilage President Harry Stirmell who said, "The way I got it was that she was driving down the street and had her kids in the car. One of the kids said something like 'that girl in the picture is nude.' "

Several complaints followed and were passed on to WC Media Owner Nick Giacomini who, in turn, presented them to HIP Advertising's Myra Hoffman and BJ Grand's John and Gail Lorenzini.

Of course, no one at the agency or the brand intended to offend feeling he image was "beautiful, not provocative." But they agreed to have the censor label applied to the billboard.

Working to extend the "controversy," as any good agency should, HIP Advertising put up a website where people can go and vote as to whether or not the feel the board is too hot, just right or not worth worrying about. Currently, most people feel the board id just right.

by Steve Hall    May- 6-11    
Topic: Outdoor, Policy



Campaign Predicts End of the World

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We're confused. We thought the world was going to end in 2012. Now we're being told we have one less year to live. A preacher, Harold Camping, who once predicted the world would end in 1994 but is convinced he's right this time, is predicting the world will end May 21, 2011.

Camping and his believers have raised millions to spend on an advertising campaign warning people the end is coming. The organization has purchased billboards all around the world.

How will the world end? We are told it will come via an earthquake which will begin at the international date line and work its way around the globe.

Well, there you have it. You have exactly 16 days to get your life in order before it's over. Well...what are you still doing here reading Adrants? Get moving!

by Steve Hall    May- 5-11    
Topic: Outdoor



Charlie Sheen + Church = Winning!

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Remember Charlie Sheen? Wait, you don't? Yea, we know things die quickly in this fast moving culture of blithering Hollywood idiots but Sheen's antics are far too crazy for you to have already forgotten.

Northridge Church in Plymouth Michigan is hoping you still remember some of Sheen's antics. The church has erected a billboard with the headline "Northridge + Easter = "Winning!" which, of course, plays off Sheen's perpetual saying that all he does in life is win.

Apparently, Northridge Church thinks church is an important part of everyone's ability to win in life.

by Steve Hall    Apr-19-11    
Topic: Celebrity, Outdoor



Rebecca Black Gets Her Own Billboard

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Here's the important question of the day. Does Rebecca Black have parents? Because it certainly seems as though she doesn't. That or they are unprotective, clueless idiots who don't care how much shame gets heaped on their daughter. Ah, but it never serves anyone to comment on another parenting style now does it? And besides, we'll get in trouble for trying.

So we'll stick to the advertising aspect of little miss Rebecca who is now out with a billboard celebrating the fact her Friday video has reached 100 million views on YouTube. She unveiled the thing last Friday in LA. Like a porn star asking Peter North, "Does it stop?", we seriously wonder when Black is going to go back to being a regular 13 year old and watch Suite Life or iCarly, trade Silly Bands or do whatever 13 year olds are supposed to do with their spare time.

We will say the girl has a lot of guts and who knows, she may turn into something. Stranger things have happened. And she's cute. That always helps.

by Steve Hall    Apr-19-11    
Topic: Outdoor










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