McDonalds' McMornings A Let Down


We were optimistic, though we're not sure why, the the McDonald's McMornings might be something special but the first thing we were greeted with was The Excuse Generator 3000, one of those lame, so five years ago, excuse letter generators for people without enough spine to stand up for themselves when their boss asks them why they were late to work. Of course that could all be due to some ingenious use of cookies automatically landing anyone coming to the site after, say, after 9A in a given time zone on that page.

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Street Corner Wraps An Intriguing Use of Outdoor


Sometimes the simplest ideas are the best. Street corner collissions always make for good entertainment. See more here.

by Steve Hall    Mar-28-06    
Topic: Good, Outdoor

Forum Fights Federal Fat


Boozhy points to a new campaign from Brazil for Forum Jeans which is letting its feelings towards the country's government be known in the form of ads that depict models beating the crap out of government officials. We could probably use some of that type advertising in America too. Diesel?

by Steve Hall    Mar-28-06    
Topic: Good, Magazine, Outdoor, Trends and Culture

Tagworld Builds Community And Promotes With User Billboards


To both promote their community and to make members happy they joined in the first place, social site Tagworld has launched a program whereby members can apply to have their Tagworld site featured on an outdoor billboard the company has bought to promote its service. Here's one lucky Tagworld member that was pretty excited his site was chosen to be featured.

by Steve Hall    Mar-28-06    
Topic: Consumer Created, Good, Online, Outdoor

Eyewear Retailer Takes Advantage of Superman


Here's an interesting ad installation for laser eye surgery clinic in Ecuador. It seems this poor Superman forgot to visit the clinic.

by Steve Hall    Mar-27-06    
Topic: Good, Guerilla, Outdoor

No Such Thing As Category Exclusivity


Because Bucky Turco said it so well, we're going to let him just say it in his own words here, "First it was the bus stops, now its the buses. Spotted today in Manhattan, two beers on the same bus panel: Sapporo and Corona Light. So, in a space as crowded as NYC, once again, brand exclusivity just doesn't happen, or the people placing the media are completely incompetent at this point."

by Steve Hall    Mar-27-06    
Topic: Bad, Outdoor

Guy With Snickers Bar Chases Bus


We've seen this a few times in the past few days and we like it a lot. Sure, it's just a bus back but we think it's far better that the crap you usually see adorning a bus's smoggy ass. The agency behind this creation is Alice BBDO Istanbul and the media gency is OMD Turkey.

by Steve Hall    Mar-25-06    
Topic: Good, Outdoor

AT&T Delivers More Than Blogging And Podcasting


Art Director Seth Gunderson, who works at Kansas-based agency SHS - home of the must-listen, Tug McTighe, John January-fueled American Copywriter podcast, got sick of all those "___ delivered" billboards AT&T has been running for a while that make no sense because AT&T doesn't provide any of the services mentioned. Of course, that's not the point. AT&T is simply a conduit through which these services are delivered. So, following that line of thinking, Seth wondered why all the other things AT&T delivers, such as porn, viruses, pizza, Sudoku and bomb diagrams, weren't highlighted in the campaign and created some new boards you can see here. We think someone's done the porn one before though.

by Steve Hall    Mar-25-06    
Topic: Outdoor, Spoofs

Laser Security System Protects Olive Oil Billboard


While we have no idea why olive oil needs to be so well protected (apparently, it's sacred in the Mediterranean), Oliveira da Serra Olive Oil thinks theirs does and had McCann Erickson created this billboard showing the product protected by laser beams.

by Steve Hall    Mar-24-06    
Topic: Outdoor

Adidas Launches Consumer-Generated Street Graffiti Campaign


Street art site Wooster Collective has photographed a German Adidas outdoor poster campaign which consisted of the brand's logo on a white background with a hint of graffiti added. The brand hoped the public would take the hint and add to the boards. They did. While an early outdoor graffiti campaign for Sony's PSP consisted of completed graffiti placed on boards and was viewed as a lame co-op of the medium, the Adidas provides the hook to draw the public in to complete the job. Wooster Collective likes it. We do too. There's more here.

by Steve Hall    Mar-23-06    
Topic: Consumer Created, Good, Outdoor

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