To both promote their community and to make members happy they joined in the first place, social site Tagworld has launched a program whereby members can apply to have their Tagworld site featured on an outdoor billboard the company has bought to promote its service. Here's one lucky Tagworld member that was pretty excited his site was chosen to be featured.
Here's an interesting ad installation for laser eye surgery clinic in Ecuador. It seems this poor Superman forgot to visit the clinic.
Because Bucky Turco said it so well, we're going to let him just say it in his own words here, "First it was the bus stops, now its the buses. Spotted today in Manhattan, two beers on the same bus panel: Sapporo and Corona Light. So, in a space as crowded as NYC, once again, brand exclusivity just doesn't happen, or the people placing the media are completely incompetent at this point."
We've seen this a few times in the past few days and we like it a lot. Sure, it's just a bus back but we think it's far better that the crap you usually see adorning a bus's smoggy ass. The agency behind this creation is Alice BBDO Istanbul and the media gency is OMD Turkey.
Art Director Seth Gunderson, who works at Kansas-based agency SHS - home of the must-listen, Tug McTighe, John January-fueled American Copywriter podcast, got sick of all those "___ delivered" billboards AT&T has been running for a while that make no sense because AT&T doesn't provide any of the services mentioned. Of course, that's not the point. AT&T is simply a conduit through which these services are delivered. So, following that line of thinking, Seth wondered why all the other things AT&T delivers, such as porn, viruses, pizza, Sudoku and bomb diagrams, weren't highlighted in the campaign and created some new boards you can see here. We think someone's done the porn one before though.
While we have no idea why olive oil needs to be so well protected (apparently, it's sacred in the Mediterranean), Oliveira da Serra Olive Oil thinks theirs does and had McCann Erickson created this billboard showing the product protected by laser beams.
Street art site Wooster Collective has photographed a German Adidas outdoor poster campaign which consisted of the brand's logo on a white background with a hint of graffiti added. The brand hoped the public would take the hint and add to the boards. They did. While an early outdoor graffiti campaign for Sony's PSP consisted of completed graffiti placed on boards and was viewed as a lame co-op of the medium, the Adidas provides the hook to draw the public in to complete the job. Wooster Collective likes it. We do too. There's more here.
Here's an inventive stunt for Greenpeace Billboardom points out whereby a large banner with the copy, "The future of the planet is in your hands. What would Jesus do?" is hung over a large statue of Jesus (the Cristo Redentor, in Rio) by a team of climbers.
Because the site is just really weird and the whole brown finger thing, along with all it connotes, sort of grossed us out, we were all set to dislike this Butterfinger Follow The Finger promotion a poster and Bucky Turco pointed us to until we saw jammin' geriatric Manny G. Who cares if the site's trying to sell Butterfinger candy bars, this shit is kickin'. Oops, sorry. Just trying to be down with it all here but as you all know we're only almost sorta hip, not genuinely hip so pardon that outburst. Anyway, the site's got a lot of funny stuff but we wonder why they do the "pick on the Indian call center" thing. It's still better than a boring TV spot though. Way better.
Writing on his Coffee & Manipulation blog, Victor tells us about a promotion he saw on his way to work in San Francisco today. As he emerged from a transit terminal, he saw a collection of oranges atop a trash can with the stickers affixed to them which read "Godfather321.com." The URL turns out to be an Electronic Arts site promoting its new Godfather-themed game featuring Marlon Brando. Victor notes the significance of the orange lies in its representation of death in the Godfather movies.