Street Corner Wraps An Intriguing Use of Outdoor

street_corner.jpg

Sometimes the simplest ideas are the best. Street corner collissions always make for good entertainment. See more here.

by Steve Hall    Mar-28-06    
Topic: Good, Outdoor



Forum Fights Federal Fat

forum_jeans.jpg

Boozhy points to a new campaign from Brazil for Forum Jeans which is letting its feelings towards the country's government be known in the form of ads that depict models beating the crap out of government officials. We could probably use some of that type advertising in America too. Diesel?

by Steve Hall    Mar-28-06    
Topic: Good, Magazine, Outdoor, Trends and Culture



Tagworld Builds Community And Promotes With User Billboards

tagworld_billboard.jpg

To both promote their community and to make members happy they joined in the first place, social site Tagworld has launched a program whereby members can apply to have their Tagworld site featured on an outdoor billboard the company has bought to promote its service. Here's one lucky Tagworld member that was pretty excited his site was chosen to be featured.

by Steve Hall    Mar-28-06    
Topic: Consumer Created, Good, Online, Outdoor



Eyewear Retailer Takes Advantage of Superman

superman_eyewear.jpg

Here's an interesting ad installation for laser eye surgery clinic in Ecuador. It seems this poor Superman forgot to visit the clinic.

by Steve Hall    Mar-27-06    
Topic: Good, Guerilla, Outdoor



No Such Thing As Category Exclusivity

beer_no_exclusivity.jpg

Because Bucky Turco said it so well, we're going to let him just say it in his own words here, "First it was the bus stops, now its the buses. Spotted today in Manhattan, two beers on the same bus panel: Sapporo and Corona Light. So, in a space as crowded as NYC, once again, brand exclusivity just doesn't happen, or the people placing the media are completely incompetent at this point."

by Steve Hall    Mar-27-06    
Topic: Bad, Outdoor



Guy With Snickers Bar Chases Bus

snickers_bus.jpg

We've seen this a few times in the past few days and we like it a lot. Sure, it's just a bus back but we think it's far better that the crap you usually see adorning a bus's smoggy ass. The agency behind this creation is Alice BBDO Istanbul and the media gency is OMD Turkey.

by Steve Hall    Mar-25-06    
Topic: Good, Outdoor



AT&T Delivers More Than Blogging And Podcasting

bomb_diagrams_delivered.jpg

Art Director Seth Gunderson, who works at Kansas-based agency SHS - home of the must-listen, Tug McTighe, John January-fueled American Copywriter podcast, got sick of all those "___ delivered" billboards AT&T has been running for a while that make no sense because AT&T doesn't provide any of the services mentioned. Of course, that's not the point. AT&T is simply a conduit through which these services are delivered. So, following that line of thinking, Seth wondered why all the other things AT&T delivers, such as porn, viruses, pizza, Sudoku and bomb diagrams, weren't highlighted in the campaign and created some new boards you can see here. We think someone's done the porn one before though.

by Steve Hall    Mar-25-06    
Topic: Outdoor, Spoofs



Laser Security System Protects Olive Oil Billboard

laserenglish2.jpg

While we have no idea why olive oil needs to be so well protected (apparently, it's sacred in the Mediterranean), Oliveira da Serra Olive Oil thinks theirs does and had McCann Erickson created this billboard showing the product protected by laser beams.

by Steve Hall    Mar-24-06    
Topic: Outdoor



Adidas Launches Consumer-Generated Street Graffiti Campaign

addi3.jpg

Street art site Wooster Collective has photographed a German Adidas outdoor poster campaign which consisted of the brand's logo on a white background with a hint of graffiti added. The brand hoped the public would take the hint and add to the boards. They did. While an early outdoor graffiti campaign for Sony's PSP consisted of completed graffiti placed on boards and was viewed as a lame co-op of the medium, the Adidas provides the hook to draw the public in to complete the job. Wooster Collective likes it. We do too. There's more here.

by Steve Hall    Mar-23-06    
Topic: Consumer Created, Good, Outdoor



Greenpeace Scales Jesus, Hangs Ad banner

greenpeace_outdoor.jpg

Here's an inventive stunt for Greenpeace Billboardom points out whereby a large banner with the copy, "The future of the planet is in your hands. What would Jesus do?" is hung over a large statue of Jesus (the Cristo Redentor, in Rio) by a team of climbers.

by Steve Hall    Mar-23-06    
Topic: Guerilla, Outdoor










Featured FREE Resource: