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Duval Guillaume Antwerp has created an ambient (cool word for out of home) campaign that will transform fountains across European countries into Schweppes bottles illustrating the product's sparkling effervescence. Though we're not sure we'd like to enjoy beautiful fountains across Europe adorned as Schweppes bottles, we will say this is most certainly a show stopper in terms of garnering notice for the product.
To promote HBO's upcoming series, Big Love, a drama starring Bill Paxton which centers on polygamy, HBO online agency Deep Focus sends along a unique, in-house promotion HBO is doing that places little signs promoting the show atop wedding cakes in display windows of bakeries. Pretty nifty if you ask us. See a close up image here.
Now here's an ad for a CD you don't see very often. We leave it to the music aficionados to inform us whether or not this image makes any sense for the album being promoted.
UPDATE: In comments, a reader provides more detail, writing, "Well, actually, the CD is quite cool. Not so very new, though. The singer is also a model and obviously endeavours to do it all in a very arty-crafty way. There is also a DVD with bonus material - all very artistic, as well. Not very much like the usual mainstream Jessica-Simpson crap. It is indeed cool artwork. So yes, the whole thing makes sense in a way."
These new posters shot by Bucky Turco for Diddy/P. Diddy/Sean Combs/Sean John or whatever the hell he calls himself promoting his fragrance "Unforgiveable" are just that. Who exactly aspires to become the multi-chained, tongue-wagging, multi-female bedding man portrayed in this ad. Oh wait. Sorry. Every guy does. Carry on.
Back in June 2005, we wrote about a Levi's promotion which placed "Denim Monster" artistic structures in San Francisco's Union Square. At the time, they were, apparently, static structures that didn't move. Now, it seems, a video has surfaced showing these "Denim Monsters" now move about causing double-takes as the creature walks down the sidewalk. We don't know if this is a recent development ot not but we like it a lot.
Apparently, in Australia, it's acceptable for David Hasselhoff to hump a bottle cap Elvis-style for Pepsi on a billboard. I thought he was banned to Germany. Experience the full size image of this abomination here.
Looking like a Times Square wannabe, this design for a new building, the Metropolis, to be built at Younge-Dundas Square, a tourist mall, in Toronto is causing big debate among Canadians in the area. No marketer has yet lodged a complaint.
Here's an ad that gets right to the point. Our man with an eye for the cool, Bucky Turco snapped this shot of of a poster in New York for POM pomegranate juice which, apparently due to its plethora of antioxidants, helps one "Cheat Death" as the headline and visual so succinctly says.
While we're sure there's some deep inner meaning to the winged woman in white bending over the hood of this red car counting, we're too distracted imagining ourselves sitting in the driver's seat to bother figuring it out. Maybe Flirt vodka has some sort of stamina-building ingredient and our winged one is keeping score. Whatever. Back to the Super Bowl.
Back in November of 2004, Vodafone gave a girl a facial. Well, perhaps, not exactly but an ad they ran sure made it look like they did. Fast forward to 2006 and its a Clear Channel billboard that's received cat spunk "liberation" that brings back memories of the spunked Vodafone girl. If your in Berkley, California, you can catch the board on Shattuck Street.