Back in November of 2004, Vodafone gave a girl a facial. Well, perhaps, not exactly but an ad they ran sure made it look like they did. Fast forward to 2006 and its a Clear Channel billboard that's received cat spunk "liberation" that brings back memories of the spunked Vodafone girl. If your in Berkley, California, you can catch the board on Shattuck Street.
While brilliance is something we don't see very often in advertising let alone in any industry, thank God creativity still exists somewhere. Ad Blather points out a BBDO New York-created campaign for Kinko's which places an oversized highlighter at the end of a line yellow line drawn on a roadside curb. We like.
Celebrity Vision is using eBay to auction off space on its illuminated billboard located on the Northwest Corner of Canal Street & Hudson in lower Manhattan adjacent to the Holland Tunnel entrance. Bidding will start at $25,000 for 700 seconds per hour for six months. For that time period, the rate card rate is $263,000. Who needs a sales force when you have eBay.
In a clever marketing effort and to encourage Swedish environmental awareness and to introduce a new loan option from financial institution SEB which promotes the purchase of environmental cars eight Scandinavian snowmen have been built in Stockholm to carry the message. The snowmen are the work of Lowe Brindfors which appears to be too busy doing client work to create their own website.
Courtesy of our roving New York photographer, Bucky Turco, we're blessed with this new outdoor board for Howard Stern mimicking the black power movement and promoting his new Sirius radio show. With the headline, "Let Freedom Ring. And Let it be Rung in by A Striper," the Howard Stern brand is clearly delivered.
All one has to do is watch a bit of late night TV, walk through a mall during the Holiday season or listen to an Amway rep to experience the hard sell but the "buy our shit or you will die" approach isn't usually found on billboards unless you are Zambia-based roofer Harvey Tile. On the board, Harvey Tiles proclaims, "A roof without Harvey Tiles is like being Burnt in Hell without a savior." OK, but dammit, at least put your phone number on the board so we can keep ourselves out of hell not to mention make it a bit easier for you to get some business. They do have phones in Zambia, right?
OK, this one's been making the rounds for a couple days and we think it's brilliant execution of an idea. Lots of people bite their nails out of nervousness, habit or lack of anything better to do. Berlin agency Jung von Matt has created a convincing poster/bag campaign for Stop 'n Grow, a cream that must, apparently, taste so awful, no nail biter would ever again consider sticking their fingers in their mouths.
Sort of like explaining the definition of "diffusion" or dissipation" to a kid using the fart metaphor, this image does a very respectable job of explaining the word "juxtapose." Netherlands fashion label G-Star Raw has a billboard with a model offering herself up in front of, apparently, a church. Flickr user MatthijsB was there to properly "juxtapose" the two images.
For those that think Adrants is all about the T&A of advertising, we promise, with help from Hooters and Mother Nature, never to let you down. Hooters, on the other hand, always tend to weigh things down. A bit of wind and a bit too much Hooters pulchritude proved too much for this Delaware billboard to withstand. We're sure it attempted, valiantly, to withstand gravity as it bulged forth from its inadequate support structure and came wobbling downward as if begging for a reduction prior to the next time it was asked to hoist its wobbling heftiness into the air.
This at&t billboard from their new campaign has been floating around Flickr for some time now. It, of course, alludes to the SBC acquisition of at&t (guess their doing the lower case thing now) and how that somehow delivers blogging. We suppose it just means they own more of the world's bandwidth so they have the right to say they deliver whatever they want.
Humorously, as is usually the case with large corporation sticking their feet into niche spaces, a Flickr user points out at&t, apparently, has no idea what a blog is according to a screen shot of a search on their website. One would assume these not so trivial oversights would be handled prior to the launch of a multi-million dollar campaign. Oh sorry. We forgot that thing they say about assuming things.