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In case there weren't already enough ways to stick ads all over the place, Above All Advertising, with the launch of its Tex Adhesive, has created a product that will allow advertisers to stick their ads anywhere. It's an adhesive and re-adhesive material which allows for placement on walls, doors, bus shelters, pillars, mirrors, windows, cars, buses, trains and other surfaces. The company says its completely removable and re-usable and can be peeled off of one surface for re-application somewhere else without leaving a trace of sticky residue.
Ad placements don't get much better than this. AKQA got lucky here with its "Time for Treo?" campaign.
On the heels of the muffin billboard and those Powerballs, this bit of creative for Labatt is making the rounds. It very creatively explains what can happen when a car, a billboard and too much beer are combined.
Going against every rule regarding type size and the appropriate number of words a billboard should carry, LA's KNZ 1070 has acknowledged the fact that traffic is so bad, normal rules regarding billboard readability don't apply. Since the city's commute is often fraught with crawling speeds and periods of dead stop, KNZ 1070 figured people had plenty of time to read a billboard filled with long copy so that's exactly what they did.
The billboard copy takes drivers inside the head of an outspoken and very talkative individual. The kind of person that chats you up on a five-hour airline flight across the country. After drivers take the time to read this individual's opinions and observations, they are left with a choice. Stay informed with the KNX 1070 traffic report or continue to read the ramblings of their new traffic buddy. We think the choice is clear. And we like when norms are broken. See full sized images here and here.
So that we aren't accused of simply highlighting odd advertising stunts without giving credence to their success or failure, we point you to a MarketingSherpa study that examined Calvin Klein's one day "live" billboard in which male and females Calvin Klein models hang out in a board constructed to look like a living room. Usually these things are tossed off as stunts purely to garner media attention which, though not a bad thing, doesn't always translate into sales. This time it did. Times three, in fact. The promotion, along with achieving media coverage in 15 countries, 100,000 visitors to the campaign's microsite and 20,000 street team sample packs gone by mid-day and another 20,000 but day's end, netted three times normal sales for CK One at the nearby Macy's Herald Square location.
In reaction to complaints they glorify gangs and violence, Paramount is taking down some billboards for the 50 Cent movie Get Rich or Die Tryin'. The billboards show 50 Cent in a crucifixion pose with a gun in one hand and a microphone in the other. Doesn't everyone know that a rapper has to hold a gun when they sing? It's what gives them cred. Trouble is, 6th graders don't know that or don't need to know that and that's exactly where one of the boards is located - right next to a school. School officials and area activists want the board gone. Paramount is taking them down.
On October 15, Scion launched a Halloween-themed campaign consisting of wild postings, billboards and online banners promoting the 2006 Scion with the headline "Trick and Treat." The billboards went up on high-traffic locations in Atlanta, Austin, Denver, Los Angeles, New York and Portland and the wild postings are now appearing in the same cities plus Baltimore, Boston, Chicago, Dallas, Houston, Philadelphia and Sacramento. The online banners debuted on the sites on the same date and will run through October 31. The "trick" part of the trick or treat aspect of the campaign relates to many Scion buyer's desire to trick out their vehicles. The "treat" part relates to Scion's extended accessory options.
The campaign was created by ATTIK and can be viewed here.
Citigroup financial services firm Women & Co. has launched a very unique (and this time the word is warranted) four market, outdoor/street campaign consisting of mirrors, rather than posters, hung in cities containing messages such as "You're one of a kind. Is your financial plan?," "That smile would go great with a financial future" and "You look like a million bucks. Does your retirement account?" The mirrors carried the companies web address. The mirrors were partnered with a street team which handed out branded compact mirrors to remind women to keep looking at their finances. The campaign was created by New York-based Interference.
By now you know that, with our overly jaded viewpoint on advertising, we don't usually get very excited about much because we've seen it all before. Well, we're gonna shove that pompous, egoistic nonsense aside for a bit and get REALLY excited about this new holographic ad for Lexus in Times Square. The holograph, at sidewalk level, shows the car zooming back and forth and allows passerby to interact with the vehicle. Apparently, according to this video, it did the trick of grabbing attention. Selling cars is an entirely different matter but for the sake of this effort, it was certainly an attention getter.
The holographic images were all produced by Imaginary Forces in Los Angeles.
Like muffins falling out off a billboard and crushing a car, large red balls are popping up - on crushed cars - to promote Powerball. Flicker user Andy explains, "I took it in the Twin Cities. These two cars (and Powerballs) were on the back of a flatbed truck, being driven somewhere, possibly the MN State Fair, that was going on at the time." Yes, this happened back in September so don't get all pissy on us complaining the story isn't two seconds old.
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