Google Maps Super Charges Rooftop Advertising


Boing Boing digs into digg and finds MIT Advertising Lab talking about advertisers discovering the value of Google Maps and placing large ads of rooftops for those using Google Maps to see. Target's done it. Realtors are using Google Maps to their benefit as well by letting home buyers examine maps, zoom in on house and view selling details. Yes, Google does rule the world.

by Steve Hall    Jan-17-06    
Topic: Good, Online, Outdoor

Johnnie Walker Bangkok Building Wrap Sends Mixed Messages


Adrants reader Sarah spotted a Johnnie Walker building wrap on the Baiyoke Sky Tower in Bangkok, Thailand that began with the tease, "Drink, Don't Drive." Weeks later, the Johnnie Walker walking man appeared capped with a white banner that, very oddly, for a liquor brand, read "Don't drink alcohol, it's against the 5 rules." The banner refers to the five rules of Buddhism one of which bans intoxicating substances. Perhaps it's just covering all bases but it's an odd combination of mixed messages for sure. See the teaser image here.

by Steve Hall    Jan-12-06    
Topic: Outdoor

Nudity in Advertising Not An Issue in Prague


Somehow during the long history of America's creation with all its focus on freedom and supposed acceptance of just about anything, someone forgot to realize there's nothing with the normal portrayal of the human body in its natural state. No, we have to somehow equate nudity to the downfall of mankind and the catalyst for a nationwide orgy resulting in a country-wide orgasm of cataclysmic proportion causing the destruction of the moral fabric that binds our United States together.

In Prague, they just put nude ads up and no one blinks an eye.

by Steve Hall    Jan- 6-06    
Topic: Opinion, Outdoor

Two Hunks of Steel, Mary J Blige, Branding Bonanza Hit Times Square


Joining the New Year's Eve party in New York's Times Square and sponsoring NBC's New Year's Eve With Carson Daily, will be Chevrolet which will hang two 2007 Tahoe SUV's above the stage on which Mary J. Blige will perform. While we're all for Times Square branding blowouts, if we were Mary J. Blige we'd think twice before letting anyone hang two hunks of heavy steel above our heads. Aside from threatening the life of Blige, Chevrolet will also appear on ABC's sign and ball-drop screen as well as Reuters' Jumbotron. while also handing out all forms of Chevy-branded paraphernalia.

by Steve Hall    Dec-19-05    
Topic: Brands, Outdoor, Sponsorship, Television

Chicago Wrapped Vehicle Company Takes On Big Boys


Chicago-based Wrapped Exposure has launched and offers outdoor advertisers a fleet of ad-wrapped vehicles. While acknowledging he's competing with the big OOH boys, Founder Pete Wilson hopes to urge local and national advertisers to give his medium a shot. Remember, David did beat Goliath.

by Steve Hall    Dec-16-05    
Topic: Outdoor

Upskirt Shot Gets Attention For Lingerie Store


For you upskirt perverts, Advertising/Design Goodness found this Sloggi-like billboard for Bustop, a Wellington, New Zealand-based undergarment store. Enjoy.

by Steve Hall    Dec-14-05    
Topic: Outdoor

Belgian Campaign Says Fois Gras Hurtful to Ducks


In Belgium, an outdoor campaign is hoping to educate people about Fois Gras, that fancy sounding fatty liver dish. Apparently Fois Gras is made from the enlarged livers of ducks who are force fed in captivity so that their livers dramatically expand. The campaign was supposed to run in 40 major Belgian railway stations but the railway company refused the posters because they are "too shocking" according to one news report. Here's a second image.

by Steve Hall    Dec-13-05    
Topic: Outdoor

XBOX Takes Over Union Station


Always everywhere Bucky Turco reports Microsoft has made a Union Station station domination buy for XBOX 360. Turco reports the ads have a "Jurgen Teller-ish for Marc Jacobs" look and that some of the ads carry the "Jump In" Tagline.

by Steve Hall    Dec-12-05    
Topic: Outdoor

Poster Says F the MTA


Wandering wayfarer Bucky Turco, as Gawker refers to him, spotted a sign at the 1st Avenue L Station in New York City which contains the email address Cute.

by Steve Hall    Dec-12-05    
Topic: Outdoor

Robin Williams Appears on Hospital Ad Poster...Sort Of


If, perhaps, you've wondered where Robin Williams has gone following his Hollywood heyday, Tian has learned he's lent his mug to St. Joseph's Hospital and Medical Center by appearing on the hospital's transit posters in Scottsdale Arizona. The posters are eerily similar to William's One Hour Photo movie poster. OK, so it's no really William's on the posters but, all the same, it's always fun to jab at those who's lifestyle you can only dream of achieving.

by Steve Hall    Dec-12-05    
Topic: Outdoor

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