Apparently, Iowa has the same underage pregnancy problem that Virginia does and, like Virginia, has launched a billboard campaign to raise awareness of the issue. While Virginia's effort spoke to guys asking, on its billboard, "Isn't she a little young?", Iowa's effort speaks to girls telling them to "Wait for the Bling." Yes, you read that right. Iowa, land of
the potato corn, is speaking street. The Iowa billboard popped up a month or so ago and looks much like any billboard you'd see if you ventured 100 miles outside a major city. There's a certain cultural cuteness to these boards as they try to latch onto what they perceive to be big city speak while, at the same time, callling attention to a burning local issue.
Kenneth Cole tries its hand at cultural relevance with a new billboard on New York's West Side Highway which carries the headline, "Hurricanes Aren't Ending And Bird Flu in Coming...But Wear?" Uh...OK...funny.
Hunky Dorys chips has put the the old saying, "I wouldn't throw her out of bed for (fill in the blank)," to good use in an outdoor campaign which lets passersby text their choice of which hottie to boot. Sadly, there's no choice to throw the chips out of bed.
Street art site Wooster Collective spotted some chalk drawings in New York, and received similar images from a reader in Philadelphia, that are ads for Sony's PSP. The images contain no words, no logos and no product references. It's just a bunch of kids playing with the PSP as if it were a skateboard, puppet, paddle or ice cream bar. The images are intriguing enough to cause attention, at least in our opinion, causing the viewer to realize the thing in the ad is, in fact, a PSP. Good stuff.
OK, so the Paris Hilton video thing is so, so over but, amazingly, the thing is still for sale and, in this case, the ad, just to be clear to the two people in the world who haven't yet seen the video and might think this is some sort of new Paris Hilton in the flesh offering, is marked, "Paris Hilton Not Included."
In case there weren't already enough ways to stick ads all over the place, Above All Advertising, with the launch of its Tex Adhesive, has created a product that will allow advertisers to stick their ads anywhere. It's an adhesive and re-adhesive material which allows for placement on walls, doors, bus shelters, pillars, mirrors, windows, cars, buses, trains and other surfaces. The company says its completely removable and re-usable and can be peeled off of one surface for re-application somewhere else without leaving a trace of sticky residue.
Ad placements don't get much better than this. AKQA got lucky here with its "Time for Treo?" campaign.
On the heels of the muffin billboard and those Powerballs, this bit of creative for Labatt is making the rounds. It very creatively explains what can happen when a car, a billboard and too much beer are combined.
Going against every rule regarding type size and the appropriate number of words a billboard should carry, LA's KNZ 1070 has acknowledged the fact that traffic is so bad, normal rules regarding billboard readability don't apply. Since the city's commute is often fraught with crawling speeds and periods of dead stop, KNZ 1070 figured people had plenty of time to read a billboard filled with long copy so that's exactly what they did.
The billboard copy takes drivers inside the head of an outspoken and very talkative individual. The kind of person that chats you up on a five-hour airline flight across the country. After drivers take the time to read this individual's opinions and observations, they are left with a choice. Stay informed with the KNX 1070 traffic report or continue to read the ramblings of their new traffic buddy. We think the choice is clear. And we like when norms are broken. See full sized images here and here.
So that we aren't accused of simply highlighting odd advertising stunts without giving credence to their success or failure, we point you to a MarketingSherpa study that examined Calvin Klein's one day "live" billboard in which male and females Calvin Klein models hang out in a board constructed to look like a living room. Usually these things are tossed off as stunts purely to garner media attention which, though not a bad thing, doesn't always translate into sales. This time it did. Times three, in fact. The promotion, along with achieving media coverage in 15 countries, 100,000 visitors to the campaign's microsite and 20,000 street team sample packs gone by mid-day and another 20,000 but day's end, netted three times normal sales for CK One at the nearby Macy's Herald Square location.