Citigroup financial services firm Women & Co. has launched a very unique (and this time the word is warranted) four market, outdoor/street campaign consisting of mirrors, rather than posters, hung in cities containing messages such as "You're one of a kind. Is your financial plan?," "That smile would go great with a financial future" and "You look like a million bucks. Does your retirement account?" The mirrors carried the companies web address. The mirrors were partnered with a street team which handed out branded compact mirrors to remind women to keep looking at their finances. The campaign was created by New York-based Interference.
By now you know that, with our overly jaded viewpoint on advertising, we don't usually get very excited about much because we've seen it all before. Well, we're gonna shove that pompous, egoistic nonsense aside for a bit and get REALLY excited about this new holographic ad for Lexus in Times Square. The holograph, at sidewalk level, shows the car zooming back and forth and allows passerby to interact with the vehicle. Apparently, according to this video, it did the trick of grabbing attention. Selling cars is an entirely different matter but for the sake of this effort, it was certainly an attention getter.
The holographic images were all produced by Imaginary Forces in Los Angeles.
Like muffins falling out off a billboard and crushing a car, large red balls are popping up - on crushed cars - to promote Powerball. Flicker user Andy explains, "I took it in the Twin Cities. These two cars (and Powerballs) were on the back of a flatbed truck, being driven somewhere, possibly the MN State Fair, that was going on at the time." Yes, this happened back in September so don't get all pissy on us complaining the story isn't two seconds old.
From Flickr user Sangsara, who shot the image of a cow atop a bus for a flavored milk company, comes this interesting in-bus ad concept. Along the hand rail, small promotional packages for drug company Pfizer are hung. The ads seek clinical research volunteers. While Pfizer surely hopes people grab these hanging ad handles, we sure hope commuters grab the real handles when the bus comes to a stop lest there be a pile of injured, ad-carrying people at the front of the bus. View close up shots here and here.
To attract attention to it line of flavored milk products, Malaysian-based Marigold placed a cow - not a real one - atop a bus in Singapore. Flickr user Sangsara was there to catch the action.
While riding to work this morning on a train in Chicago, CTA Tattler reader, Robin, saw a man, with his face painted blue and a cell phone to his ear, get on the train and blather on annoyingly so all could hear. Robin noticed the man's hoodie had a logo on the front but couldn't quite make it out. After a bit, he moves closer to her, turns around and reveals the back of is hoodie which read, "Talk Until You're Blue in the Face with U.S. Cellular." Once the man had the attention of Robin and a few others, he began to tell whomever he was on the phone with "Naw, don't worry about it, brah, I've got free incoming calls with this thing. Yeah, and they gave me a sweet phone, too. Yeah, we could walkie-talkie. Even takes pictures." Now there's some nasty ass guerrilla marketing.
Robin didn't take kindly to the stunt and said, because of the stunt, she'd never spend money with U.S. Cellular and would tell all her friends and family not to as well. Not quite the reaction U.S. Cellular was hoping for. Robin also mentions the Chicago Transit Authority's daily announcements, "Solicitation on CTA trains is prohibited; violators will be arrested," and wonders whether this man, and U.S Cellular, were breaking the law or whether the Transit Authority was breaking its own rule by taking money from U.S. Cellular and allowing this stunt. Gotta love guerrilla marketing.
This is a billboard, shot by Flickr user Trev Vg, in Paris for, apparently, a lawnmower maker. We've seen racy ads that get the message across but this one definitely wins the prize for mixing relevance with attention-getting imagery. Those French sure aren't as caught up about sexual imagery as we Americans seem to be.
UPDATE: Apparently this campaign is years old and has already been featured in Archive Magazine. Well, we're just really sorry about covering something so old but we don't live in France and we don't read Archive Magazine. Call us dumb but we still like the ad and thought you would too.
Not much else to say about this CareerBuilder bustop ad other than ingenious.
Coinciding with National Coming Out Day, Planet Out's Gay.com on Tuesday launched a new ad campaign with the tagline "More Than Meets the Eye" which fixates on the apparent relationship between foot size and...well...dong size. Along with a promotional online video in which a guy plays footsie with men of all different foot sizes until he finds foot-measure-breaking Mr. Bigfoot, print ads and outdoor ad to the campaign. Too bad there isn't an accompanying hetero campaign in which the relationship between booty size and breast size was explored.
This campaign gets the stamp of brilliance from Adrants. For a North Carolina, high-end fitness club, McKinney created a series of posters showing balloons bulging out of clothing along with a pin that says "Deflate." Commenting on the campaign, a McKinney creative said, "We thought people would steal the tacks but a little hot glue and some heavy duty gatorboard took care of that problem. Now people just steal the whole poster." Advertising that gets noticed - a very good thing. See the campaign here.