This absolutely beautiful iPod wrap on several Bangkok Mass Transit System subway cars makes one wonder why we don't see more of this kind of advertising in the states. Of course, there are only a few advertisers who could be trusted to create artwork that wouldn't end up looking crass and cause the urger to puke while riding to work but America's subway could sure use a little beautification.
Either a serious case of spiteful humor overcame the Viacom posting crew or human stupidity, as it so often does, reared its uneducated head with this odd placement of a McDonald's billboard directly beneath a childhood obesity billboard. All we say is thank God for the proliferation of digital cameras so we can revel in the oddities and wonders of advertising.
We know sex and advertising are great bed partners but add teasing into the mix and you've really got everyone's attention. Here's an out door campaign running in Chennai, India which, on one board has an image of a sultry looking female next to the headline, "I did it once a week, now I do it almost every day!" and on another has an image of an innocent, eager looking woman next to the headline, "I was anxious to start with, now I can't wait to do it." Some sort of pro-sex campaign? Of course not you dirty little ones. It's a campaign promoting a 30 minute Xpress work out at health club chain, Fitness One. Other images here and here.
Adland reports Virgin Express has, at 1,100 meters, has placed the world's longest billboard. It stretches from Kaiser-Wilhelm-Gedächtniskirche to the Zoologischer Garten. Adland says the copy reads, "you can fly from Berlin to Brussels as from 41 Euros." 660 miles. Just how long did it take to erect that thing?
While everyone's bitching about Crispin Porter + Bogusky taking on VW and dumpimg Mini, Random Observations points to a billboard for Mini at the entrance of the Hollan tunnel that's quite good. Granted, it's the agencies last work for the client but the board, which shows a 3D image of a worker, apparently, falling off billboard scaffolding and into the Mini does grab attention.
Those little Target-branded cars have been making their rounds. This past weekend they were spotted at Boston's Quincy Market. The tiny, little cars are emblazoned with the "target" and roam the country in search of ogling consumers.
While we're quite sure this wasn't planned, this advertiser might want to consider asking the transit company to reposition its bus poster a bit lest the advertiser be accused of overexciting its models during photo shoots.
John Brock points us to a billboard for AutoTrader in Auckland that was pulled. It seems several had a problem with the copy which read, "We've Got Rides For Dirty Bitches." Without seeing the accompanying image of two dogs (commonly referred to as bitches in Auckland) looking out the window, one might understand how it might offend but no. The whole thing's been depicted as some kind of woman-bashing campaign and the Advertising Standards Authority has requested the billboard be taken down. AutoTrader has complied with the request.
Accompanying the recently launched online game for the upcoming Court TV show Parco's Watching, San Francisco-based Venables Bell has created additional campaign elements including posting on ATM machines, in laundromats, on bathroom mirrors and on bar coasters along with taxi tops, bus posters and wild postings. The phone kiosks have slogans that say "Because Vinnie Parco was watching, I went from successfully cheating on my wife to living with my mom." The bar coasters say things like "Would you want this conversation you are having to be overheard?" The work can be viewed here.
In a unique street posting, caught on camera by Bucky Turco, Canon has created an interesting, 3D-like wallscape that shows tennis balls embedded into a brick wall as if Maria, herself, was in the middle of the road whacking balls into the bricks. Affixed to the wall, along with the images of tennis balls, are stickers that say, "Maria was here. Canon PowerShot." Very creative if we do say so ourselves. See another image here.